Henan is a traditional liquor province in China. "No fish, no banquet, no wine, no banquet" is the true portrayal of Henan people. Henan people are a famous liquor consumption province, but also a good wine brewing resort. Henan's liquor has the famous "five golden flowers", including credit shop old wine, Yangshao wine industry, Songhe wine industry, Wuguchun wine industry, Luoyang Dukang.
However, few people know that in fact, Henan baijiu also has "six golden flowers", and Zhang Gongjiu was once one of the "six golden flowers". "In the middle of the southeast, southwest, and northwest, good wine is in Zhang Bow!" In 1994, the famous cross-talk artist Ma Ji's advertising words endorsed zhang gongjiu through CCTV, which resounded throughout the north and south of the river. Unfortunately, in the later five golden flower selections, zhang bow wine, which was once very popular, was ruthlessly kicked away. Looking back at the development of Zhang Bow Wine, it can be described as a good deck of cards.
<h1 class="pgc-h-arrow-right" data-track="5" > glorious past</h1>
Founded in 1951, Zhang Bow Liquor developed a 38° low liquor in 1973, taking the lead in launching a low liquor, which can be said to be the originator of low liquor.
At that time, most of China's liquor was above 60 degrees. At that time, when Fenjiu was still studying the current reduction, the "Zhang Gong" distillery conquered the liquor reduction winemaking technology. As soon as the news spread, major liquor factories have visited and studied, and even well-known liquor companies such as Maotai, Wuliangye, and Jian Nanchun have come to Zhanggong Distillery to learn from their teachers!
From 1995 to 1997, it was the heyday of Zhang Bow Wine, with an annual revenue of about 800 million yuan and an annual profit and tax of 130 million yuan. It is said that one year, Zhang Bow Distillery held a national dealer conference, and 14 Audi cars of 320,000 yuan were rewarded at a time, and more than 20 Santana cars were also given to their owners as prizes. The brilliance of Zhang Bow wine in that year can be seen!
<h1 class="pgc-h-arrow-right" data-track="3" > a good hand of cards</h1>
How did such a brilliant Zhang Bow Wine die? The first is the arrogance that comes from behind the brilliance. An old worker said it well: "The success or failure of Zhanggong Distillery, a thousand people have a thousand opinions, successive leaders have wanted to do a good job of it, in the final analysis, Zhanggong Distillery has not established a set of systems that adapt to the development of the market economy." "The various benefits brought by the previous state-owned system to the workshop-style Zhanggong Distillery have become factors that restrict and plague the development of the Zhanggong Distillery under the conditions of the market economy, which is the real reason why the Zhanggong Distillery has moved from prosperity to decline.
It is worth mentioning that the north and south factories of ZhangGong are two companies. The old factory is called "Old South Factory", and the new factory area built in 1988 is called "North Factory". The two companies have been together for 8 years and the competition is very fierce. The infighting between "Zhang Bow Wine" and "Zhang Bow Old Wine" has become the last straw that crushed Zhang Bow Wine.
Today, Zhang Gongjiu has long been kicked out of the ranks of the five golden flowers, and Henan Province has gradually lost its reputation, let alone in the whole country. From glory to the bottom of the valley, it is inevitable to regret!