Henan Zhanggong wine is one of the first five golden flowers of Yujiu, and later it was lonely to the point that even the five silver flowers in Henan wine were not there, which was really a bit incredible.
When Zhang Bow wine was brilliant, CCTV's advertising slogan of "East, West, South, South and North, Good Wine in Zhang Bow" was almost said by children.
Zhang Bow Liquor is the earliest study of low-end liquor enterprises, Zhang Bow low-end liquor came out, including Moutai and other big guys to learn, that is the brilliant moment of Zhang Bow Liquor.
Later, there were several reasons for the decline of Zhang Bow wine.
One is that low-end wine is not well marketed and gradually loses its market position. When liquor was fooled by some people to collect as the main value, people summed up one by the way, and liquor below 50 degrees is not suitable for collection. At once, Zhang Bow Wine was confused, and Zhang Bow Wine did not know it yet.
Second, the struggle between the north and south distilleries of the Zhanggong Distillery. Du Kang was destroyed by infighting, Shaanxi Baishui Du Kang, Luoyang Yichuan Du Kang, Luoyang Ruyang Du Kang, but also the struggle, resulting in internal friction and random OEM, all of a sudden the brand was confused.
ZhangGong wine is two factories in the north and south, different systems, different shares, the same Zhanggong, making the market chaotic and eventually declining.