Night tour of the canal Wang Hao photo
Renderings of China Hydraulic Science and Technology Museum
The team of lecturers of the Floating Party Class, Xu Changzheng, was photographed
Qingjiangpu Cultural and Creative Ice Cream Xu Changzheng Regent
Huaiyang Cuisine Museum Photo by Chen Guangxi
Mishima Adventures by Wei Junliang
The Grand Canal, which stretches for thousands of miles, flows slowly across thousands of years to this day. Huai'an on the banks of the Grand Canal has witnessed its former prosperity and glory, and has also become the best footnote for its butterfly transformation and blooming in this life.
In March 2020, Huai'an Cultural Tourism Group Co., Ltd. was inaugurated, which was established by the Huai'an Municipal Party Committee and the Municipal Government to deepen the reform of state-owned enterprises, through the optimization and reorganization of the municipal state-owned cultural tourism enterprises, to create an implementation carrier for the construction of the city's Grand Canal Cultural Belt, opening a new chapter in the development of Huai'an's cultural tourism industry, and also becoming another force to reproduce the style of "the first state in the magnificent southeast".
Since its establishment more than a year ago, Huai'an Cultural Tourism Group has focused on the construction of the Grand Canal Cultural Belt, the integrated development of global tourism and cultural tourism in accordance with the development positioning of helping the "green highland and hub new city", focusing on the management and operation of state-owned cultural tourism assets, the main body of operation and implementation of state-owned cultural tourism funds, the investment and construction of major cultural tourism projects, the implementation of important cultural tourism undertakings, and the cultivation of emerging cultural tourism formats, focusing on cultivating catering hotels, tourism vacations, live entertainment, science research, events and exhibitions, etc. The "eight major sectors" of cultural creativity, rural revitalization and property real estate strive to realize the transformation of the group from a platform company to an entity company, from a construction direction to an operator, and from a light load to a frontier through flat management, market-oriented operation and substantive transformation.
For a long time, it recreates the scenic scenery of the canal capital, interprets the water rhyme and Huai'an style, and writes a big article on the high-quality development of the city.
Focus on the construction of the Grand Canal Cultural Belt - inherit the cultural context of the canal and promote the prosperity of the "central axis"
On June 28, 2021, the 2021 "Cultural and Natural Heritage Day" Jiangsu Province Intangible Cultural Heritage Series Activities and the 4th China (Huai'an) Grand Canal City Intangible Cultural Heritage Exhibition kicked off on the Grand Canal. On today's Grand Canal, more and more cultural tourism activities of such specifications have landed here, which complements the temperament of "the three thousand miles of the canal is Huai'an".
Huai'an thrives on the canal, which has also become the best carrier for promoting the convergence of ancient and modern, industrial integration, and urban-rural integration. Doing a good job in canal articles has also become the due meaning of Huai'an Cultural Tourism Group based on local cultural resources and helping to build a "Beautiful Axis of Jiangsu".
When the project is prosperous, the industry is prosperous. Huai'an Cultural Tourism Group, as the main body of investment and construction of major local cultural tourism projects, has accelerated the implementation of a number of key projects in the Grand Canal Cultural Belt.
The Banzha site is a major archaeological discovery after the successful inscription of the Grand Canal project in The World Heritage List, and at present, the Banzha Ruins Park on the banks of the Liyun River is under construction and is expected to be capped within this year. As the only science and technology museum along the Grand Canal with the theme of "hydraulic engineering", the China Hydraulic Science and Technology Museum built in accordance with the goal of "world-class and heirloom work" will be built within this year, which will excavate China's great water conservancy projects from ancient times to the present, tell the history of China's water control, and build a water conservancy technology display platform representing the world level. In addition, projects such as China Caoyun City and Canal International Cultural Exchange Center are actively promoting preliminary work.
The new project is breaking ground, the improvement of the old landscape system is by no means "dismantled", and the logic of project promotion highlights the word "system". Taking the "Four Elements" System Upgrading Project of the Li Canal Cultural Corridor as an example, as the first batch of party history education and study "I do practical things for the masses" project in the city, from the big gate of Qingjiangpu District in the north to the Friendship Bridge in Huai'an District in the south, it is endowed with a variety of functions of "green ecology, tourism, entertainment and leisure, and energy supply station", emphasizing the coexistence and integration of people, environment and nature, combining dots and lines, and truly returning the river to the people, the bank to the people, and the scenery to the people, creating a "city hall" for the people of Huai'an.
To inherit the context of the canal, we must not only build a "node" project, but also tell the story of the canal. Huai'an Cultural Tourism Group "opened the door and shouted", successively created the "Beijing-Hangzhou Grand Canal Huai'an Section Photography Long Volume" and "China Grand Canal Panorama", filmed the "Eight Views of the Huai'an Canal" series of videos, launched the "Bridge to see the Canal Capital" theme publicity, created "Grand Canal History and Culture Classroom" and "Grand Canal Water Party Class", etc., to the world to convey the good voice of "water rhyme Huai'an" cultural tourism.
With the completion of the project, tourists will get a richer cultural tourism experience of the Grand Canal in "touring the Beijing-Hangzhou Canal, viewing the culture of Water Transport, seeing the wonders of river workers, and appreciating the style of the Jianghuai River". "We must make every effort to shape the ecological, modern, open, fashionable and active image of Huai'an City and the cultural business card of the Grand Canal." Looking to the future, the person in charge of Huai'an Cultural Tourism Group has a clear idea - inheriting the cultural context of the canal, polishing the ecological background, and gradually realizing the gorgeous transformation from "big idea" to "work stroke", helping to build a landmark city in the Grand Canal Cultural Belt.
Focus on the development of global tourism - light up the night economy and upgrade the supply side
At present, the construction of global tourism is in full swing. The development of global tourism can not only better promote the high-quality development of the cultural tourism industry, but also provide a new engine for the transformation of momentum, optimization and upgrading of a region's economic and social development. Focusing on the development positioning of "Ecological Cultural Tourism Water City", Huai'an Cultural Tourism Group focuses on the construction of global tourism, taking its scenic spots as the "fulcrum" to leverage the supply of high-level cultural tourism products, the creation of high-quality brands, and the improvement of high-standard service levels.
The rise of the "night tour" economy has lit up new consumption and extended the length of travel. "The red light is full of sails, and the wind sends the boat to play music", at the beginning of the lantern, the cultural corridor of the Li Canal is full of brilliant brilliance. The beautiful Qingjiangpu shines charmingly in the night, the exquisite paintings and coastal monuments shine together, the Qingjiang Pulou, the Guoshi Pagoda, the Changying Bridge are full of lights and shadows, and the neon of the food street is flashing... The night view of the prosperous Qingjiangpu depicted in the poem is reproduced today.
In recent years, the night tour economy has become a growth point driving the consumption of cultural tourism. Huai'an Cultural Tourism Group aims at this opportunity to promote the brand building of Qingjiangpu Scenic Area of the Li Canal Cultural Corridor as an opportunity to create a gorgeous night scene on both sides of the strait, launch a special boat painting boat and rich and diverse festivals, not only light up the night sky, but also extend the tourist travel time, increase the overnight rate, and "ignite" the cultural tourism consumer market.
——Eco-tourism "breaks the circle", points "beautiful" new ways of playing, and expands the tourism radius. In May 2021, Baima Lake Tourism Resort was successfully selected as the naming unit of "Huai'an Research and Travel Practice Education Base". White Horse Lake, which has scenery in all seasons and a pleasant ecology, is giving a richer connotation of "nature" to the study tour.
Under the construction and operation of Huai'an Cultural Tourism Group, the white horse lake with thousands of acres of blue waves has not only become a "Jiangsu model" for the ecological restoration of the lake, but also a number of "explosive models" - the Three Islands Adventure Scenic Spot of Baima Lake has gathered cute pets and become a new "net red punch card place"; the sunflower story scenic spot has flourished in spring and summer, and has been praised as "the nearest far away from the city"; the biodiversity in the White Horse Lake Wetland Park is amazing, and it has successfully become a "national brand"; Huai'an Baima Lake Tourist Resort has been selected as one of the "Top Ten Popular Destinations" in Jiangsu Province. It has expanded the tourism radius and enriched the level of tourist sources. In the future, Huai'an Cultural Tourism Group will build Baima Lake into an internationally important wetland and a national tourist resort, and continue to polish the eco-tourism brand of "Baima Lake at First Sight".
——The upgrading of cultural tourism services has "awakened" new formats and enhanced the tourism experience. The opening of the high-speed rail has brought opportunities for tourism in northern Jiangsu to change, and also brought about the test that cultural tourism services must keep up. To this end, Huai'an Cultural Tourism Group has built a new global tourism distribution center in Huai'an East Railway Station, set up tourism service offices, Xiangyu Book Bar, Huai'an Cultural and Creative Shops, etc., and actively opened up the "last kilometer" of tourists to scenic spots, becoming the first window for foreign tourists to understand Huai'an.
Accelerate the upgrading of tourism signs, promote the "fast and slow travel" of transportation, formulate service standards for practitioners, and accelerate the construction of smart cultural tourism... A focus on solving the "four lines" such as pedestrians, cycling, car travel, boat trips and the "four places" problems such as parking spaces, toilets, dining seats, and beds, and the huai safety domain tourism system with a comprehensive upgrade on the supply side is being rapidly constructed.
Focus on the integrated development of cultural tourism - calling the excellent brand and moving towards "deep integration"
In Huai'an City, where "four waters run through the city" and "nine provinces pass through the qu", there are not only endless rivers and rivers flowing endlessly, but also an endless historical context. Because of the culture and the prosperity of travel, Huai'an Cultural Tourism Group focuses on the integration of culture and tourism, helping to build a globally coordinated and regionally coordinated cultural and tourism integration development pattern, so that "poetry and far away" can blend forward on this side of the water and soil.
Wenxing Travel is inseparable from the creation of the brand. Qingjiang Pulou ice cream has a unique shape, rich cultural and creative notebooks, and a wonderful douyin challenge... In terms of the integration of culture and tourism, Huai'an Cultural Tourism Group strengthens the support of carriers such as the Grand Canal Historical and Cultural Research Association and the White Horse Lake Historical and Cultural Research Association, relies on its cultural and creative companies, digs deep into canal culture, gastronomic culture, intangible cultural heritage, western journey culture, red culture, etc., grasps resource development on the one hand, and market development on the other, polishes the "Qianqiu Huaiyang" food culture brand, "Canal Three Thousand Miles Drunken Beauty is Huai'an" urban cultural brand, and "One See Qingxin Baima Lake" eco-tourism brand, to create a dazzling Huai'an business card.
To travel to show the text, it is more necessary to excavate IP. The promotion of the China Caoyun City Film Town Project condenses the determination of Huai'an Cultural Tourism Group to build a cultural tourism entertainment IP. Adhering to the design concept of "Canal Capital, Huai'an Memory", the project creates four sections of Canal Water Capital, Jianghu Renjia, Movie Avenue and Tianxia Granary, showing Huai'an's local characteristic culture of "South Ship North Horse, Dock Culture, Governor Culture, Caozhou Shipbuilding, Huaiyang Cuisine, Intangible Cultural Heritage City Well, Caoyun Jianghu", etc., using the movie town as a platform to attract film and television crews, stars, Internet celebrities, and well-known entertainment programs to land in Huai'an.
Towards the deep integration of cultural tourism, in the future, we will also plan a large-scale cultural tourism live performance of "My Heart Is Huai'an" to create Huai'an Cultural Tourism Entertainment IP; integrate cultural tourism resources such as "Huai'an Tourism Ceremony" and "Huaiwei Millennium", strengthen the "Where My Heart Is Huai'an" series of cultural creations, explore the effective path of cultural tourism integration "going to the depths", and strive to become a "beautiful life service provider" for Huai'an urban development.
The beautiful scene of "the magnificent southeast first state" has not been forgotten by huai'an people. Based on the "14th Five-Year Plan", the journey is long, but the change remains unchanged. In the next step, Huai'an Cultural Tourism Group will continue to strive for the concept of "project is king, the environment is gold", carry forward the corporate culture of "sincerity to the truth, goodness and beauty", draw a happy picture of the high-quality development of cultural tourism on the banks of the canal, and strive to write the cultural tourism answer sheet of "building the premier's hometown more beautiful and better". (Xinhua Daily author Yang Wenjie)
Source: Xinhua Daily