On October 28, Ctrip celebrated its 22nd birthday. On the same day, the celebration ceremony "Colorful Day" was held at the Shanghai headquarters, from the pop-up show, gourmet food, birthday ceremony to the Cheng New Year ceremony, which opened a continuous all-day carnival activities, and branches around the world also carried out wonderful activities, wishing Ctrip a happy birthday.
(Ctrip's 22nd Anniversary Celebration Ceremony)
"From 2020 to the present, under the epidemic, Ctrip has gone all out, achieved change, always innovated, and always evolved. A series of recovery plans are the responsibility of a young backbone. Each department of Ctrip has faced the challenge head-on and maintained a forward posture. Ctrip CEO Sun Jie said.
Innovation, evolution to achieve a happy career through the cycle of the original intention is not extinguished
In this year's birthday celebration, Ctrip set up a special link, the "Cheng Nian Ceremony", to congratulate the employee representatives of the three-year-old, five-year-old and eight-year-old division. Sun Jie, CEO of Ctrip Group, said at the scene that more than 1,000 days, more than 2,000 days, and more than 3,000 days are memorable days for a professional, corresponding to the three stages of growth of small partners in Ctrip. "Cheng Nian is a gratitude to the small partners for their efforts, and it is also a congratulations to everyone's growth."
(Ctrip CEO Sun Jie delivers a speech at the 22nd Anniversary Ceremony)
In the letter sent by all the staff on the morning of the same day, Sun Jie also wrote that travel is a happy thing, and Ctrip is a happy team. This year's road is full of challenges. The epidemic is still repeated from time to time, and floods and typhoons are also in turmoil, but all Ctrip people have worked together to forge ahead and achieve solid results.
In the second quarter of this year, Ctrip's domestic hotel transaction volume increased by 150% year-on-year, domestic air ticket transaction volume increased by 150% year-on-year, scenic spot tickets increased by 200% year-on-year; private group bookings increased by more than 250% year-on-year, business travel business increased by nearly 150% year-on-year, and Finance created Ctrip's official independent payment brand "Cheng Pay", and the content release volume on the site doubled month-on-month. International air tickets in the European market have made a solid recovery, with international train ticket volume and revenue both reaching 3 figures higher than in 2019. During the May Day period, the ticket business broke through the historical peak. During the National Day period, domestic car rentals nearly doubled compared with 2019, and the revenue of high-end customized tours increased by more than 100%.
"Two epidemics and two listings, through the cycle of the original intention is not extinguished." We are even more convinced that after the new crown, Ctrip will be stronger. Sun Jie said.
Seize the opportunity to recover and hone your internal skills to be the most valuable travel service company
As one of the activities of Siqing Week, the 2021 ChengXin Communication Meeting was also held as scheduled, and Liang Jianzhang, co-founder and chairman of the board of directors of Ctrip, Sun Jie and the heads of various business lines all took the stage to share the company's strategy and changes in the internal and external environment.
Liang Jianzhang said that the current global economy is gradually recovering, and the European and American tourism industry has also been steadily opened. At this stage, Ctrip has many opportunities to seize, such as the deep cultivation of international supply chains, destination inspiration recommendations, search recommendations and other product polishing. "After the opening of the border, the demand for leisure tourism will be more vigorous than before the epidemic, and we should seize the opportunity to hone our internal strength, do deep, do solid products and transaction functions, and quickly gain overseas market share in the recovery stage." Liang Jianzhang said.
Based on the observation of European and American countries, Liang Jianzhang also introduced that the epidemic has an irreversible impact on people's work and life patterns, and the mixed work system is expected to become the norm, which has a positive impact on employees' flexible arrangement of family and work, improve employee satisfaction and work efficiency, and also has a positive and promoting effect on team building tourism, leisure tourism and related industries.
It is worth mentioning that this year, Ctrip also released the Group EVP (Employer Brand Value Proposition) for the first time, which summarized the three core concepts of Ctrip's employer brand: "Go all out, climb the top of the world", "Simple and direct, create a free field", "Wonderful life, embrace the dream journey". "As Ctrip advances its internationalization strategy, we also hope to recruit the best people in the world who are most suitable for our culture and embark on a journey with us to help Ctrip become the most valuable travel service company." The person in charge of human resources of Ctrip Group said.
Sun Jie also said that at present, the vaccination rate has steadily increased, Europe, America and Southeast Asia have gradually opened up, and the momentum of recovery is unstoppable. "New opportunities, waiting for those who are ready."