Sun Jie, CEO of Ctrip Group: The entire industry is actively preparing for future recovery

The U.S. Stock Research Agency learned that according to Sohu.com, on December 12, the 2021 China Tourism Group Development Forum (hereinafter referred to as the "Forum"), sponsored by the China Tourism Research Institute and the China Tourism Association, and jointly sponsored by Shanxi Cultural Tourism Group, Ctrip Group, Hangzhou Canal Group, Nanjing Tourism Group and Lingnan Business Travel Group, was held. As one of the guests, Ctrip Group CEO Sun Jie attended the forum and delivered a keynote speech.

In Sun Jie's view, although many tourism enterprises have been affected by the epidemic and experienced difficulties, the entire tourism industry, under the guidance of the Ministry of Culture and Tourism, is gradually returning to the track or finding a new direction of development through "ascetic internal skills".

"Although there are still unstable factors in the international epidemic, the entire industry is actively preparing for future recovery, and we are looking forward to the moment when the world is back connected." Sun Jie suggested that it is hoped that the whole industry can continue to optimize the structure of tourism products, enrich the supply of high-quality tourism products, create a number of inbound tourism brands and boutique routes, enhance the international competitiveness and attractiveness of Chinese tourism products, and promote more foreigners to travel to China after the epidemic.

Sun Jie said that after the test of the epidemic, the basic skills of Ctrip and its tourism partners have become more solid and more closely coordinated, and Ctrip's original intention of providing quality services and developing high-quality tourism has always remained the same, "We will continue to implement the dual-track strategy of 'deeply cultivating domestic and having a global heart' and strengthening the ability to cope with changing market conditions."