China News Network December 21, December 20, at the third China Industry Development Summit Forum. Sun Jie, CEO of Ctrip Group, delivered a keynote speech on "Travel Unchanged Dream And Reshape the World Tourism New Economy". She said that as the epidemic prevention and control has entered the normalization, the online new economy has brought new opportunities. Innovation unleashes the industry's potential, and content broadens the boundaries of travel. People have more expectations and expectations for travel.
Ctrip Group CEO Sun Jie gave a speech on the spot
Ctrip's latest data shows that on New Year's Day 2021, the popularity of domestic in-depth travel destinations will rise by 320%. "In the future, more travel demand will be released, and we welcome everyone to come to Ctrip to create content while traveling, and share the beauty of travel with everyone."
With the full recovery of tourism, domestic in-depth tourism has shown a booming trend. The new online economy has brought new opportunities to the travel industry. According to Sun Jie, Ctrip focuses on three aspects: new consumption scenarios, new communication channels, and new education channels, bringing consumers a new travel experience. "For example, to create a tourism + e-commerce model, local specialties can be sent directly to consumers." We also contact major museums and scenic spots, through the way of cloud exhibitions and cloud scenic spots, so that users can see the scenery of the world without leaving home. For the upcoming New Year's Eve trip, she expressed optimism. The ensuing Spring Festival will also ignite the enthusiasm of tourists, after experiencing the epidemic, this holiday is of great significance, many tourists will choose to travel with their families to make up for the regrets of last year's Spring Festival.
As the way travel moves, the travel industry is innovating. In order to integrate into the new development pattern of national "double circulation" and promote the integrated development of "Internet + tourism", Ctrip Group put forward the overall strategy of "deep ploughing in China and having a global heart", and deeply cultivated the domestic tourism market from four directions: content, product, supply chain and quality. "We have done a lot of work in accelerating the construction of smart tourism scenic spots, improving tourism information infrastructure, innovating tourism public service models, and increasing online tourism marketing efforts."
In 2020, Ctrip leveraged the content port through boss live broadcasting, and reached more young customers through technology empowerment. At the same time, it is also working closely with local governments to lead the recovery of the entire travel industry. It is foreseeable that interesting content will become the best "glue" for travel in the future. Sun Jie said that Ctrip will iterate from a transactional platform into a platform that integrates "finding inspiration, offers and leisure". The new year's day travel fever will drive the popularity of travel content creation, "whether it is short videos, or graphics, you can share and plant grass on our content platform." ”
Source: China News Network