At the most brilliant time of Taiwanese variety shows, there was an issue of "Kangxi Lai" that invited many newlywed artists to share their marriage stories. Among them, the female artist Zuo Yongning said that she and her husband, who is an ordinary office worker, had a serious conflict before marriage, because she asked the other party to give her a diamond ring of more than one carat. Including Many guests present at Xiao S have accused him of being too vain, but Zuo Yongning said that she can not take wedding photos, the banquet guests are also from Jane, and the house does not care, but the diamond ring must not be less, not that she does not understand things, but because the wedding ring is what she cares about most. However, when she made this request, her husband was very resistant, offering to "sell pi gu", and later after many discussions, the husband finally compromised and agreed.
This little story actually reflects the different ideas of men and women about diamond rings, men generally believe that diamonds represent love is a marketing concept, "and carbon is the same ingredient, why represent love?" "Obviously, the storage is huge, not as precious as the legend, but the West monopolizes the right to mine diamonds and deliberately creates a scarce resource."
The woman believes that the diamond ring is a commitment and symbol, and wearing the diamond ring means that she is no longer a person, she has love and family, and she can also show off in the simplest way: "Look, I am not alone." "Look at my big diamond ring, my husband sent it, envy it!". What if there is a marketing component? What if there is vanity? Moreover, it is really good-looking, and the people who are really lined up are noble and generous.
"If universal values believe that diamonds represent love, then use it to prove our love." But this "proof" may be a little heavy for most families with ordinary incomes, after all, natural carat diamonds are really expensive. It's amazing for the average person to get a 30-point natural drill.
A carat of natural round loose diamonds with good quality on the market, the market price is between 50,000 yuan and 70,000 yuan, if it is a finished product, it is about 80,000 yuan to 100,000 yuan, mainly depending on the brand, some of the more well-known brands, the starting price of a carat diamond ring is higher than 100,000 yuan, this figure is an ordinary worker who does not eat or drink for a whole year may not be able to save a huge amount of money. (The National Bureau of Statistics released the national average wage data in 2020: In 2020, the average annual wage of employed personnel in urban non-private units in China was 97379 yuan, and the average annual wage of employed personnel in urban private units was 57727 yuan.) ）
In order to let Chinese truly realize the freedom of marriage and love, DOFASTORY, the first diamond brand in Chengdu and the first cultivated diamond brand in Southwest China, was established based on this concept. With the support of the world's best cultivated diamond industry chain, with high-quality cultivated diamonds, it took the lead in landing in the fashion capital of Chengmustedam.
First, let's introduce the difference between natural drills and cultivated drills. Natural diamonds are a kind of elemental crystal composed of carbon formed under high pressure and high temperature conditions in the deep part of the earth, usually brought to the surface by magma through volcanic eruptions. Cultivated diamonds, on the other hand, rely on scientific and technological means and equipment to simulate the high-pressure and high-temperature conditions of nature in the laboratory. Both the composition, the hardness, and natural diamonds are exactly the same. Because of the purity of the laboratory environment, cultivated drills tend to have better clarity than natural drills.
In addition, the mining of natural diamonds is extremely difficult, the pollution and damage to the surface and air cannot be recovered, and the moral and human rights problems bred by their huge interests are not uncommon, such as civil wars in the fight for mineral resources and the enslavement of local civilians to mine diamonds. It is based on environmental and ethical considerations that in recent years, many brands have chosen to abandon natural diamonds, and many natural diamond brands have entered the field of cultivated diamonds, including diamond giant De Beers.
Since they are all artificial diamonds, aren't moissan diamonds and zircon the same as cultivated diamonds, and the price is cheaper? The composition of moissanite and zircon is silicon carbide and cubic zirconia, respectively, the composition is unrelated, and the hardness is much lower than that of diamonds, so it is also called "imitation diamond". Careful observation, even the appearance is different from the diamond, such as the moissan diamond is not very permeable, the fire is too gorgeous, if the knowledgeable people find it fake, I am afraid that I will have to find an embarrassing seam to drill into.
The cultivation drill is a "real diamond", enjoying the domestic and international authoritative jewelry identification and grading agencies (such as IGI/ GIA / NGTC) issued a certificate, the biggest difference between him and natural diamonds is the manufacturing method is different, the former is made by humans, the latter is made by Mother Nature, "to borrow a more vivid metaphor, natural diamonds are like ice cubes produced in the natural environment, and the cultivation diamond is ice cubes frozen in the refrigerator." ”
Today's young people, the concept of consumption has shifted from heavy qualifications to heavy quality, heavy brands to heavy cost performance, especially product categories where brand significance is not important, there is really no need to pay a high brand premium. The consumption attitude of young people is to spend money in real places.
Cultivating diamonds, with the price of carats is only one-third of the price of natural diamonds, or even a fraction of a big brand, let alone buying a wedding ring, and then equipping a necklace for the beloved person are generous. In addition, even leaving aside the marriage market, nearly half of consumers in China will buy diamond jewelry for themselves, and the superior quality and friendly price of cultivated diamonds have gradually become the choice of these people.
Whether it is pleasing to oneself or pleasing to others, the emergence of laboratory cultivation drills is definitely a better shopping option for the younger generation of consumers. DOFESTORY also hopes that young people in China can truly realize the freedom of love of beauty and the freedom of marriage and love.
What do you think about this? Welcome to leave a message, I will reply carefully.
Author: Zhang Dong, a chinese-grown diamond professional.