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Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?

author:Chexun.com

On October 18, Kaiyi Xuandu was officially listed, priced at 67,800 yuan to 93,900 yuan. New owners attack the family car market, and the body size has certain advantages over rivals Geely Emgrand, Arrizo 5 PLUS, etc., so it brings a good riding space. In addition, Xuandu is equipped with Chery Kunpeng powered 1.5T engine, which is equipped with a 9-speed CVT continuously variable transmission, which can achieve a maximum power of 115 kW and a maximum torque of 230 Nm. It is worth mentioning that the new car is equipped with a rear multi-link independent suspension, which is quite rare in the same class.

Xuandu's book data is remarkable in the family car within 100,000 yuan, so what is the actual performance? The author had the honor to participate in Xuandu's North District test drive meeting, a short experience of the new car, it was the mule that was pulled out by the horse and walked.

Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?
Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?
Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?

The family car market is already a red sea, and the price range of 60,000-100,000 yuan where Xuandu is located has also been deeply cultivated for many years, and it is not easy to stand out. This time, Xuandu also tried to make something different, thus subverting people's inherent impression of Kaiyi.

The first knife was changed to the design. Xuandu is composed by The Italian design master Luo Wei with many luxury brand experience (Ferrari 458, Ferrari FF, Maserati GT are all from him), using the design language of "Chinese and Western Minimalist Aesthetics", which integrates the minimalist lines of Western art genres with Chinese artistic conception. Compared with Kaiyi's Xuanjie and Kaiyi X3, Xuandu's exterior design has made a big breakthrough. The "waterfall-like" front grille extends in a diamond shape, making the front face quite tense; the running water-lit daytime lamp is the finishing touch.

Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?

Xuandu does not adopt the popular slip-back design, but pays more attention to practicality and ensures the head space of the rear passengers. The length, width and height of the vehicle are 4666/1825/1843 mm, and the wheelbase is 2700 mm, which is more prominent than competitors such as Emgrand and Arrizo 5 PLUS.

Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?

Coming to the rear of the car, the three-dimensional carved double arrow taillights run across the left and right, and the lighting effect is outstanding. The trunk door adopts hydraulic struts, which saves more internal space than the curved connecting rod common in the same class, and there is no need to worry about closing the trunk door when storing large items.

Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?
Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?

In terms of interior, the large-area soft coating and a large number of high-quality materials are full of texture in design and more skin-friendly in touch; the two color styles of black and red and black gray further highlight the sense of movement visually.

Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?

The central control area of the immersive cockpit is tilted to the side of the main cockpit, and when riding, the wrapping on both sides of the waist and the support of the legs are good. In addition, during the author's experience, I found that the Xuandu seat cushion is long, which can support the legs very well, and the long-distance ride will not be tired.

Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?

As the "science and engineering man" of the Chery family, there are not many fancy things in Kaiyi. However, since the main young market, the intelligent language interaction system naturally can not be absent, through a sentence of "winglet, hello" can control the sunroof, music, air conditioning and other functions. What is more amazing is that the high-definition 360-degree panoramic imaging system is powerful, and the distortion is small at 2D viewing angles.

Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?
Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?

Xuandu uses a combination of Chery Kunpeng Power's 1.5T turbocharged engine and simulated 9-speed CVT continuously variable transmission power, which can achieve a maximum power of 115 kW and a maximum torque of 230 Nm, and it is worth mentioning that the thermal efficiency of the engine is as high as 37.1%.

Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?

The author conducted a test drive experience of Xuandu's linear acceleration, emergency braking, emergency avoidance and other links. It is clear that the output is very smooth, and it is understood that the Xuandu transmission has been retuned with a new control strategy, trying to achieve a balance between movement and comfort.

Out of the expectation of Kunpeng power book numbers, the author hopes to have a rapid throttle response and explosive force, but Xuandu's entire acceleration experience is relatively linear, more in line with home tuning, the passenger will be more comfortable when accelerating, the second half of the continuous acceleration is stable, and the brakes are softer.

Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?

Xuandu uses a combination of front McPherson and rear multi-link independent suspension, which is quite conscientious in the same class. In the face of fine bumps at a slow speed, the toughness of the Xuandu chassis is very prominent, and when passing the speed bump, the body cushioning and support are just right.

Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?
Can Kaiyi Xuandu, which is less than 100,000 yuan, successfully seize the beach car market?

The seven years since the establishment of Kaiyi have really stumbled. At the beginning of its establishment, it was jointly registered and established by Anhui Jiangbei Development Co., Ltd., Chery Commercial Vehicle (Anhui) Co., Ltd. and Wuhu Construction Investment Co., Ltd., and Chery Automobile Co., Ltd. was controlled.

At the end of 2017, Chery Automobile announced that it would transfer 51% of its shares in Kaiyi Automobile to Yibin Automobile Industry Development Investment Co., Ltd. and Sichuan Yibin Push Group Co., Ltd. (a wholly-owned subsidiary of Wuliangye Group). The promotion of the government and the help of capital forces have made Kaiyi Automobile have the foundation to achieve high-quality development.

It is understood that Kaiyi will gradually expand the product layout, iterate on old products, and gradually move closer to youth, fashion and sports. Zhou Yulin, director of the Planning Department of Kaiyi Automobile, said that Kaiyi will launch 1-2 new cars every year, and from 2022 to 2023, a new SUV codenamed FX12, a crossover model codenamed FY11 and an A00-class pure electric car will be launched.

With the Yibin smart factory with a total investment of 3.7 billion yuan put into operation at the end of 2019 and won the double qualification of national passenger car (including new energy) production, the development of Kaiyi has entered the fast lane. I believe that after gradually building brand awareness and establishing a trust relationship with users, the brand can step onto a new level.

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