Recently, the well-known market research agency Counterpoint released the relevant data of China's smartphone market in the third quarter of this year, and the total shipment of smartphones in the third quarter of China was 76.5 million units, down 9% year-on-year. The third quarter of each year is a low season, so this data is still expected.
Vivo is still relatively powerful in the domestic market, with a market share of 23%, compared with 17% in the third quarter of last year, an increase of 21% year-on-year, ranking first in the domestic market share, and the growth rate is still very good. In second place is OPPO, with a strong market share of 20%, rose to the second position, its market share in the third quarter of last year was only 15%, an increase of 26% year-on-year, the growth rate is very large, the market prospects are good.
What is more unexpected is that the third place Honor mobile phone ranks third with a market share of 15%, compared to the Glory mobile phone that has been separated from Huawei for nearly a year, it is still good to be able to rank third in the domestic market with a market share of 15%.
What is even more surprising is Xiaomi, which ranked third after Samsung and Apple in the ranking of global smartphone shipments in the third quarter of this year, with a domestic market share of 14%, and I don't know if it has included Redmi mobile phones. It is worth mentioning that Redmi recently released the Note11 series, the screen, battery, fast charge are very good, the cost performance is also very high, should be in the fourth quarter of this year to force a wave, this year's total shipments should be unexpected.
Xiaomi is followed by Apple, which still has a market share of 13% in the third quarter, and only 8% in the same quarter of last year, and the growth rate is also good.
The sixth place is Huawei mobile phones, Huawei mobile phones in the third quarter of last year, the domestic market share of 30%, but the market share in the third quarter of this year fell to 8%, mainly due to the impact of 5G chip restrictions. For Huawei mobile phones, it can only be said that it is a pity.
It is hoped that the problem of Huawei's 5G chip production restrictions will be solved next year, because the problem of Huawei's limited 5G chip production will not only affect Huawei's mobile phone business, but more importantly, the impact on the development of domestic high-end chips.