Recently, LeTV Information Technology (Beijing) Co., Ltd. LeTV has sued a number of domestic universities due to copyright disputes, among which Nanjing Normal University, Sun Yat-sen University, Lanzhou University and other famous universities are prominently listed. As soon as the news was released, it caused heated discussion among netizens.
However, it is worth mentioning that LeEco's center of gravity seems to be less than that. Many careful netizens found that the LeTV video logo was changed to "regroup and create a classic", and it seems that LeEco really cares about the consumption logo!
And if you have to say who can "become popular" by replacing the logo, it must be LeTV.
LeEco for logo?
Speaking of LeTV's logo, there are really many tricks, and even many netizens are speculating, what is the next one?
You should know that since February, LeTV's logo has been changing. At the beginning of the "debt of 12.2 billion", although it suffered from the complaints of many netizens, it also made LeTV video quickly fire out of the circle and fiercely brushed a wave of existence.
After that, LeTV played with changing icons, and it couldn't stop. June's update of the "boss builds a car in the United States", clear-eyed people will know at a glance, this is LeTV rubbing the traffic of founder Jia Yueting, it is really incredible, even their own boss's wool is xue!
It is undeniable that LeEco's constant replacement of the logo is indeed creating momentum marketing, so as to expand its popularity, and it is really eating dividends. According to LeTV video statistics, after the icon exploded, the download volume of LeTV video App increased by nearly 20%.
I have to admit that in the logo, no one can compare with LeTV. In addition, as far as the current situation is concerned, LeTV's recently replaced logo is inevitably suspected of creating momentum, but with these false things alone, LeEco can really return to the peak?
In fact, the best way to say it is that each logo is more like LeTV's stage goal, which is achieved step by step and then gets out of the predicament.
Can LeEco really turn over?
After all, LeTV has been silent for too long, even if it has made eye-catching actions and gained short-term attention, but it still needs practical action if it wants to survive in a desperate situation.
According to the enterprise investigation, the 1.8 billion shares of LeTV Holdings were frozen, and Beijing Fortune Times Real Estate Co., Ltd., LeTV Cloud Computing Co., Ltd., Ningbo Hangzhou Bay New Area Leran Investment Management Partnership (Limited Partnership), LeTV Life (Beijing) Internet Technology Co., Ltd., etc. are among them, which shows that LeTV's debts have not been resolved.
However, the dilemma that LeEco is in has changed a lot. On May 18, LeEco held a new product launch conference in Beijing and launched a series of intelligent ecological products, including range hoods, gas stoves, water heaters, integrated stoves, smart watches, mobile power, smart door locks, displays and other intelligent ecological products.
In addition, LeEco announced the rebirth of "super mobile phones" and re-entered the mobile phone market. It can be seen that the rhythm of "ecological anti" seems to have started again.
However, LeEco's odds of winning are not very large. You should know that today's mobile phone market competition is more intense, even if 5G mobile phones have just emerged, it is necessary to get a piece of the pie. As an old brand that has restarted, LeEco wants to achieve results in the market unless the cost performance is high enough and the quality is hard enough. But at present, in the mobile phone market, 2K price-effective Snapdragon 870 mobile phones are everywhere, and it is still OV Huami, which has a brand effect of domestic big brands, LeTV wants to re-enter the mobile phone market may be difficult.
In addition, Jia Yueting, as the most likely savior of LeTV's future, seems to be less reliable. After all, on September 12, Jia Yuemin and Jia Yueting brothers auctioned off their 141 million shares in LeTV online. There is no equity, can you still expect Jia Yueting to come back to save LeTV?
It can be seen that the most important thing is LeTV itself. According to the semi-annual report disclosed by LeTV on August 31, in the first half of the year, the company achieved revenue of 196 million yuan, an increase of 38.55% year-on-year; the net profit attributable to the mother was 187 million yuan, narrowing by 30.65% compared with the same period last year.
Although the performance looks less than satisfactory, the financial report shows that LeTV's current total assets are 4.021 billion, while the amount of liabilities has reached 21.638 billion, still in a serious insolvent situation, so LeTV wants to return to the peak, the road is still long.