Wang Xiang, President of Xiaomi Group: Enterprise digital transformation has just been needed in the future, and the to B business will be accelerated

At the Xiaomi Group Enterprise Service Summit held on October 12, Xiaomi Group President Wang Xiang told e company reporters that market demand-oriented digital transformation of enterprises is becoming just needed, Xiaomi has been thinking and paying attention to the changes in various industries, Xiaomi hopes to help them face digital intelligence. Wang Xiang made it clear that xiaomi will speed up its efforts in the to B business in the future on the basis of the consolidation of the to C business.

Xiaomi started out as "a bowl of millet porridge" and moved its headquarters to the Xiaomi Technology Park in Beijing's Haidian District a few years ago. The reporter saw at the scene that it can be regarded as a typical case of taking the lead in realizing the intelligent enterprise ecology.

The office area is automatically illuminated, the lights are extinguished, and the energy-saving and emission-reduction cycle is realized, and there is a smart canteen with automatic checkout after rest, which not only saves time and cost, but also fully enjoys the convenient experience. In addition, management systems such as internal face recognition barriers, route planning for entering the park, and visitor license plate recognition are all demonstrating new experiences of intelligent office and life.

The level of intelligence of Xiaomi Technology Park can be regarded as a microcosm of the digital process of enterprises.

At present, many traditional enterprises are facing operational difficulties. Taking the hotel industry as an example, the recovery of the domestic wine and tourism industry has accelerated, and the passenger flow has increased sharply, which is an unlimited driving force for businesses, but it is also an invisible pressure. According to the analysis of Qunar Big Data Research Institute, the total number of tourists in this year's 11th Golden Week reached 600 million, and young people became the main force of travel, and their demand for hotel intelligence became more and more significant. The traditional hotel lobby congestion, long check-in queue time, customer service system and other issues have been unable to meet the needs of today's consumers for the fashion and diversification of the hotel.

According to The analysis of Yunke CEO Li Bao at the conference, the original working mode of traditional enterprises is far from meeting their own needs, and digital transformation is the only way to achieve cost reduction and efficiency increase through wisdom empowerment. Wang Xiang said that in the case of strong market demand, complete the fine management of "data-knowledge-wisdom", so as to reconstruct the core competitiveness of enterprises and ensure that new advantages are created in market competition.

Wang Xiang said that today, the whole society has set up the "foundation" of digital transformation, and Xiaomi's perfect intelligent ecological product system has also outlined a new picture of "future technology life". It is also with the help of this that many industry customers have achieved one-step intelligent reform. For users who have become accustomed to intelligent life, the intelligent reform implemented by various enterprises seems to be to continue the user's usage habits in another scenario.

Bai Peng, vice president of the To B business department of Xiaomi Group, introduced to reporters the core business of Xiaomi empowering enterprises - customized terminals and intelligent ecology, and the industry solutions covered by the business are based on the resource advantages of "platform + software, hardware + services", and launch the "1-to-1" customized terminal business model and the "5+1" intelligent ecological business model to effectively promote the efficient management of enterprises and the digital transformation of cities.

However, the business models of To B and To C are very different, and from the perspective of the industry structure, including Internet giants such as Baidu, many players have begun to target this market. How Xiaomi achieves a breakthrough has also become a topic of market concern.

"To C is a service, To B is facing specific scenarios and services, and one industry and one industry are well adapted." Wang Xiang analyzed to reporters that Xiaomi's advantage lies in a manufacturer of smart hardware, rather than a pure Internet manufacturer. "Hardware is a high-threshold field, requiring continuous R&D investment, quality control, etc. In addition to mobile phones, Xiaomi covers hundreds of categories, covering all products such as audio and video, wearables, sports, and transportation, and has gained more than 300 million users worldwide. This is the most core advantage of Xiaomi. ”

According to the financial report data, as of the second quarter of 2021, the Xiaomi AIoT platform has more than 374 million connected devices and 56.5 million monthly active users of the Mijia APP, which has become the world's leading consumer-grade AIoT platform and has a greater influence in the industry.

In addition, at the conference on the 12th, Ouyang Shenlei, general manager of Xiaomi's customized terminal key customers, deeply analyzed the pain points of enterprises in innovative operation management, and proposed a "1-to-1" customized terminal business model, through targeted services, tailor-made a variety of terminal products for enterprises, so that enterprises can effectively control key points such as information security, data analysis, intelligent network cutting, and digital asset security. Xiaomi's customized terminal solutions radiate 6 major industry fields such as finance, education, government affairs, manufacturing, and sales management, and further improve enterprise management efficiency in four dimensions, including mobile devices, personnel, performance, and content. Based on Xiaomi's strong R&D strength, the custom terminal business provides full-line customization services for mobile phones, tablets and TVs, and opens up different levels of system customization capabilities in terms of device management, application management, content management, identity management and personalized customization to meet the special customization needs of various industries for terminals.

It is reported that Xiaomi's "5+1" intelligent ecological business model focuses on five major industry scenarios such as residential, hotel, pension, apartment, and office, deeply empowering the digital transformation of a city. Xiaomi's enterprise-level intelligent ecological solution relies on the advantages of "software + hardware" resources to achieve "all categories + multi-scenario + full coverage" through a series of Xiaomi IoT devices, creating a consistent experience closed loop for users, accelerating urban innovation, helping enterprises reduce costs and increase efficiency, and improve operational efficiency.

The reporter also learned from the meeting that at present, Xiaomi has fully cooperated with Huazhu's all-season, Hanting and other hotels, and the hotel adopts the Xiaomi AI hotel room program to achieve intelligent room management. With the Small Love Speaker Hotel Version as the core, supporting a full set of intelligent room control systems of Xiaomi, guests can easily control curtain switches, TV opening and program playback through voice, etc., and enjoy a series of intelligent services such as intelligent customer demand, intelligent customer control, and intelligent delivery.

Retrospectively, at the beginning of this year, Xiaomi has laid out the enterprise market, and technology has empowered more than ten cities such as Beijing, Shanghai, Shenzhen, Chongqing, and Zhengzhou. Xiaomi's customized terminal business has covered 15 industries, serving more than 5,000+ enterprises, and has in-depth solution capabilities in five vertical industries such as large telemarketing, power industry, digital government, maritime communications, and manufacturing, in addition, Xiaomi's smart life experience hall will be completed at the end of the year, which will involve tens of billions of industrial scales.

Wang Xiang said that in the future, Xiaomi plans to join hands with 30 cities, and the number of channel partners nationwide will increase to 2,000 to achieve all-field business coverage. In addition, Xiaomi is also exploring cooperation models with partners in the fields of front-loading intelligence, hardcover integration, and property management digitalization.