The North American box office | the North American premiere of "The Incredibles 2", which exceeded expectations at the box office

The Incredibles 2 movie poster

Reference News Network reported on June 19 that the superhero, Pixar brand effect and family fun film famine helped "The Incredibles 2" become the highest-grossing animated film in history, and also set a box office record for the premiere of recommended parent-directed films, and also ranked eighth in the box office list of all films in history.

According to the Associated Press reported on June 17, Disney estimated on the 17th that the first weekend of "The Incredibles 2" in North America was 180 million US dollars (1 US dollar is about 6.5 yuan - this online note), far exceeding the industry analysts' estimate of between 120 million US dollars and 140 million US dollars.

The previous box office record holder for the premiere of an animated film was another Pixar sequel, Finding Nemo 2: Where Did Dolly Go, which grossed $135 million in its first weekend when it was released in 2016. The recommended parent-directed film premiere box office record holder is Disney's live-action version of "Beauty and the Beast", which grossed $174.8 million in its first weekend when it was released in 2017.

According to the report, Catherine Tuft, head of disney pictures distribution, said: "Whether it is an anime fan, a superhero fan, or just want to relax and watch a good movie, If it is not to meet the tastes of all of them, "The Incredibles 2" could not have achieved such a premiere." Audiences of all ages will find something they like in this film. ”

According to Disney, The Incredibles 2 made up 31 percent of adults, 57 percent of families, and 11 percent of teens.

"The Incredibles 2" is a sequel after a gap of 14 years, and "The Incredibles" also achieved a brilliant premiere in 2004. Brad Bird returned to the sequel, written and directed, which was well received by critics and audiences alike.

Paul DeGara Bedian, senior media analyst at Combsco Analytics, said: "This is one of the most unexpected films I've ever seen. The $40 million higher than expected means that everyone underestimates the ability of animated films to attract audiences. ”

The Incredibles 2 was also the second-highest-grossing film ever released in June, after Jurassic World ($208.8 million). The sequel to Jurassic World will be released in North America on June 22.

On last weekend's box office charts, after "The Incredibles 2" was released in its second week, "The Hidden Sky: Beauty Count", which grossed $19.6 million. Although the film was far behind the top box office, it was still much higher than other new films, such as the third-ranked restrictive comedy "The Catchy Game" (which grossed $14.6 million).

Solo: Star Wars episode dropped to fourth and grossed $9.1 million. Deadpool 2 came in fifth with $8.8 million at the box office. The premiere of "Gautie", starring John Travolta, did not make it into the top ten at the box office, earning only $1.7 million.