Text: Understand the original Che Di Li Dezhe
[Understand the original industry of Chedi] On September 26, the 16th Beijing International Auto Show was late before the National Day holiday, and as the world's only international A-class auto show in 2020, the Beijing Auto Show undoubtedly attracted the attention of the world. At this automotive event, the Auto Emperor Industry Channel discussed the auto industry in this special period with a group of Chinese and foreign auto leaders, technical elites and marketing celebrities, and asked about the auto market and industry trends after the epidemic.
<h1 class="pgc-h-arrow-right" > BMW at the Beijing Auto Show brought 17 models</h1>
In the past two years, the sales performance of China's luxury car market has maintained a high growth momentum. After the BMW Group regained the luxury brand sales championship last year, it was still able to maintain an increase of nearly 5% in the first three quarters of this year against the background of the impact of the epidemic. In this regard, Sun Wei, vice president of BMW Group's enterprises and institutions in Greater China, believes that due to the impact of the epidemic, consumers are paying more attention to the quality of life than ever before, which may create a very large growth space for the sales volume of the luxury car market. At the same time, the company's strategic level to strengthen product launch and new upgrades, but also for the sales to create opportunities.
At this year's Beijing Auto Show, BMW Group brought a series of blockbuster models, which personally explained the great importance attached to the Chinese market. Whether it is the new M3 and M4 for the first time, the 5 series for mid-term redesign, or the pure electric BMW iX3 that has recently opened pre-sale, 17 products have also opened a new round of BMW's product offensive.
BMW M3
<h1 class="pgc-h-arrow-right" >i brand represents the future direction</h1>
Sun Wei said that nearly half of the new products launched at this year's auto show belong to the two sub-brands of BMW M series and i series, and BMW's sense of sportiness, tension, luxury and technology are vividly reflected. In particular, it is worth mentioning that the i brand, as BMW's electric brand, is also BMW's innovation incubator, and BMW's intelligent materials, intelligent network connections, electric drive systems and forward-looking design will be reflected in the i-brand models in the future, and then extended to other models. There is no doubt that the i brand represents the future direction of BMW.
This year is the year when bmw group's electrification strategy in China is comprehensively promoted, and in June this year, BMW and State Grid Electric officially signed a strategic cooperation agreement. Subsequently, this month, BMW's first pure electric SUV - BMW iX3 officially opened its Chinese debut, at the same time, bmw brilliance power battery center phase II officially opened, BMW's most advanced fifth-generation power battery officially put into production in Shenyang.
Sun Wei stressed that the BMW Group's electrification accumulation is very rich, at present BMW has launched six new energy models in the Chinese market, and this year BMW will sell 500,000 new energy vehicles worldwide, by 2030, BMW Group plans to sell more than 7 million new energy vehicles worldwide, and in the next five years, BMW will invest 30 billion euros in digital and electrification research and development.
BMW i4 Concept
In terms of the i brand, it can be seen from the i4 concept car unveiled at the Beijing Auto Show and the iNEXT model that will be mass-produced next year, BMW's understanding of electric vehicles lies in the very rich intelligent materials and the emphasis on quality and safety. In addition, in the construction of new energy infrastructure, BMW also attaches great importance to it, and this year BMW will cooperate with the State Grid to provide 270,000 charging piles.
<h1 class="pgc-h-arrow-right" > BMW has always focused on sustainable and high-quality development</h1>
The emphasis on new energy and electrification does not mean abandoning the traditional fuel vehicle market, at this year's Beijing Auto Show, BMW also brought a mid-term redesign of the 5 series, as a market segment for many years, BMW 5 series continues to listen to consumer demand, but also in the lead consumption and innovation. Sun Wei said that BMW has a very strong system capability, BMW's flexible production system gives customers the right to choose, whether it is a traditional fuel vehicle, or a plug-in hybrid model, or even a pure electric vehicle, can be deployed at any time according to customer needs, can respond to the needs of consumers at any time.
Mid-term revamp of the 5 series
Of course, at present, the competition in the luxury car market has reached a white-hot stage, and in the face of the terminal market, "price for volume" is inevitable. For BMW, sustainable, quality growth is healthy for the development of the company. Therefore, in Sun Wei's view, the market needs to ensure a balanced cycle to achieve a virtuous circle, and at the same time, it is necessary to pay attention to win-win cooperation with dealers. In addition, brand power and product power for the growth of luxury brands is also very important, market competition everywhere, but there will still be good brands can stand out, a good brand can form a good reputation, the most important thing is that users have a good experience after use, so that more people will choose our brand, in order to achieve sustainable growth.