He was born poor, had no inheritance, no patron, started from scratch, fought small, until he was in charge of a modern large textile company, with branches all over the country, creating a number of "firsts" in the same industry. He boldly reformed, implemented "autonomy of industrial and management workers, mutual assistance between workers, teachers and workers, and hierarchical wages", advocated "saving the country with soil yarn", and led the "machine revolution". He was once known as the "God of Wealth", "the proud son of national industry" and "the king of Chinese textiles". He is Liu Guojun. What kind of twists and turns does this textile industrialist have?
Young Liu Guojun
In November 1908, the Guangxu Emperor and Empress Dowager Cixi died one after another, and Liu Guojun purchased a large number of white silk threads and white cloth for the first time, and processed them overnight to weave into braided white whiskers. Sure enough, the official government issued a notice: During the national mourning period, all gates were hung with white flowers and white cloth, and all people's braids were changed to white. Liu Guojun took a step faster and earned 200 silver dollars. And gradually accumulated the "first bucket of gold" for entrepreneurship.
The Guangxu Emperor
Empress Dowager Cixi
Liu Guojun opened his own cloth shop and his business was booming. By 1914, he had owned two Beijing goods stores and a large dyeing factory, with an annual profit of tens of thousands of dollars, becoming the famous "first merchant in the town". Through research, he lamented that "business is profit-sharing, work is profit-making", decided to transform and devote himself to industry. Run your own factory. Where to look for collaborators? He thought of his brother-in-law,"Pan Brother"—Jiang Panfa.
Jiang Panfa, manager of "Dalun Machine Weaving Factory"
After the end of the "First World War", China's national industry and commerce faced severe challenges. Liu Guojun dreamed of building a modern company integrating spinning, weaving, printing and dyeing, and went to Japan to investigate in order to vigorously implement technological innovation. At the same time, a big trademark card was played, named "Butterfly Ball" card, and a large butterfly flew on the earth, because the Shanghainese "butterfly" and "invincible" were pronounced similarly, meaning "invincible in the world".
Guangyi Cloth Factory's "Butterfly Ball" brand trademark
"Dentons Textile & Dyeing Co., Ltd." is a start-up and needs talent support. Liu Guojun spared no expense to recruit Lu Shaoyun, a famous textile expert in China, from Shandong Lufeng Spinning Factory and made him the chief engineer. Experts are out, how does "Dacheng" develop rapidly?
Lu Shaoyun, a highly paid textile expert hired by Dacheng Factory
Liu Guojun has always believed that "factories, factories, workers' factories also." Opening the factory is not for the enjoyment of a small number of people's peace and prosperity, but for the majority of people Liu Guojun and the personnel supervisor, jointly created the Dacheng factory song: "Advocate domestic products, foreign competition, produce and strive to be refined, cost is light, save rights, and enrich the country and the people." After composing the music, let the whole factory workers sing together.
Liu Guojun's self-compiled Dacheng factory song
In 1932, Liu Guojun built a new "Dacheng Second Factory". Dacheng's printing and dyeing ability soon jumped to the highest in the country. Dacheng Company developed rapidly and flourished in the Chinese textile industry at that time. How to reflect the strength of "Dacheng"? In the same industry, what kind of obvious competitiveness?
Dentons' early years advertising icons
For more exciting content, lock in the episodes of Hubei Satellite TV's "Big Reveal" and "Textile King" Liu Guojun's Industrial Road broadcast at 6:30 on March 22.