laitimes

The 2021 Shanghai Nanxiang Xiaolong Cultural and Creative Competition has begun

【The 15th Anniversary of Nanxiang Xiaolong Cultural Exhibition】

@ All creatives

2021 Shanghai Nanxiang Xiaolong Cultural and Creative Competition

The call for manuscripts has begun!

The 2021 Shanghai Nanxiang Xiaolong Cultural and Creative Competition has begun

The design theme of this competition revolves around the celebration of the 100th anniversary of the founding of the Communist Party of China, the 150th anniversary of the advent of Nanxiang Xiaolong Steamed Buns, and the 15th anniversary of the establishment of Nanxiang Xiaolong Cultural Exhibition, and the design types include but are not limited to: The launching device of Shanghai Nanxiang Xiaolong Cultural Exhibition, Nanxiang Xiaolong Cultural Life Products, Souvenirs, etc.

Organizational units

Organizer: People's Government of Nanxiang Town, Jiading District, Shanghai

Organizer: Shanghai Nanxiang Old Street Construction and Development Co., Ltd

Co-organizers: Shanghai Jiading Culture Media Co., Ltd. Shanghai Jiading District Nanxiang Xiaolong Association

Media Support: Jiefang Daily, Shangguan News, Rong Media Center, Jiading District, Shanghai

Supporting unit: Seal Nanxiang Small Cage I Jia Kiln House Swim outside the dust

Call for calls

September 18 - October 7, 2021

Participants

Teachers and students of college design majors, designers of enterprises or design companies, and all kinds of design enthusiasts (teams/individuals) are available to citizens who live, study and work in Shanghai.

Solicitation of content

1. Product Design:

(1) Nanxiang Xiaolong cultural theme creative souvenirs, souvenir design;

(2) Cultural and creative products around the theme of Nanxiang Xiaolong cultural publicity;

Cultural and creative products include, but are not limited to, clothing products (cultural shirts, sweatshirts, scarves, etc.), handbags, refrigerator stickers, office stationery, stationery supplies, small bags, craft gifts, ceramics, wood art, leather art, metal, lacquer art, glass, fiber art, creative jewelry, educational toys, sculpture ornaments, decorative pendants, interior furnishings, car interiors, etc.

2. Visual Communication:

(1) Nanxiang Xiaolong cultural theme creative poster design;

(2) Nanxiang Xiaolong cultural theme creative slogan;

(3) Nanxiang Xiaolong cultural theme publicity short video;

(4) Nanxiang Xiaolong cultural theme publicity H5;

(5) Nanxiang Xiaolong Cultural Exhibition Activity Startup Device.

3. Featured Themes:

(1) Nanxiang Xiaolong cultural theme AR postcard design;

The lively market of Nanxiang Xiaolong Cultural Exhibition and the beautiful cultural environment of Nanxiang Town can not only be transmitted through the Network, but also through the form of "Letter Culture - See Words as Faces". Let the transmission of family, friendship and love be warmer.

(2) Nanxiang Xiaolong cultural theme philatelic joint products.

It can be a historical microcosm of Nanxiang Cultural Ancient Town (such as the Eighteen Views of Nanxiang, the content of Nanxiang's new era civilization construction, etc.), or it can be a series of Nanxiang Xiaolong cultural inheritance series.

Posting method

1. Download the contest application form and related materials through the "Shanghai Jiading" WeChat public account tweet or the "Shanghai Jiading" APP, and submit the registration form and the original commitment form together with the design draft for the competition.

2. Please submit the contribution in the form of a file package, the package is named after [work name + individual name / team name], send to the mailbox: [email protected].

(Note: The team work needs to be submitted by the main designer in the team mailbox, once the team work is awarded, it will contact the designer of the mailbox to communicate the follow-up work, including real-name authentication, source file upload, sample production, copyright transfer agreement signing, etc.).

file format

1. The form of the work is unified as an electronic manuscript, the format is jpg file, and the design accuracy should be above 350dpi; the size of the picture layout is A3 (297mmX420mm) and the horizontal composition; the size of a single picture does not exceed 10M, and the number of pictures in the folder does not exceed 5 when each manuscript is submitted;

2. Each entry must be completed and submitted with the entry form in the attachment. (In order to ensure the fairness and impartiality of the competition, please do not appear any relevant information about the author in the design draft);

3. There is no limit to the number of entries for individuals or teams, if there are multiple entries, please submit them in batches;

The author keeps the vector files of the work (CDR, AI, PSD, etc.) for submission to the organizers for preservation after the award, if the winning designer cannot provide the source file of the work, the award will be disqualified.

Selection Criteria

"Qiao": the design work has the characteristics of 1 or more;

"Beauty": in line with the aesthetics of the mass market;

"Intention": show the characteristics of Nanxiang Xiaolong and conform to the spirit of the theme;

"Fresh": concept, function and originality;

"Wide": The work has the potential for depth and breadth in terms of dissemination.

Contest Schedule

1. Post: September 18 - October 7, 2021

2. Hatsuban: October 11 - 15, 2021

3. Proofing: October 18- October 31, 2021

4. Online Voting: October 25 - October 28, 2021

5. Final Comments: November 1 to November 5, 2021

Awards & Bonuses

Winners: several; pre-tax prize: 30,000 yuan

Creativity Awards: Several; Pre-tax Prizes: 20,000 RMB

Popularity Prize: Several; Pre-tax Prize: RMB 10,000

Finalist Prize: Several; Pre-tax Prize: $2,000

(Bonuses are all pre-tax amounts)

Are you eager to sign up?

Xiao Jia can't wait

I want to see everyone's creative work

Hurry up, hurry up!

Click to read the original article to download the relevant documents of the contest to submit it!

File extraction code: 6666

The final interpretation of the rules of this contest belongs to the organizer

The 2021 Shanghai Nanxiang Xiaolong Cultural and Creative Competition has begun

Read on