On October 29, 2021, PORTS Baozi "Time traveler" limited-time pop-up store landed in Wuhan International Plaza, helping the 60th anniversary of the brand's birth and continuing the classic fashion chapter of the brand's legend. Since its birth in 1961, PORTS Group has been known as No. 10 white shirts set off the world citizen fashion, defining the image of contemporary urban elites, the brand has always been driven by quality, craftsmanship and innovation, and has developed into a synonym for exquisite elegance. "Time traveler" limited-time pop-up store not only reviews the glorious history of the brand, presents the brand products of PORTS Baozi Group, but also creates a unique brand space for Wuhan International Plaza, and exhibits the LIMITED PRODUCT SERIES INTERNATIONAL MASTER SERIES LIMITED PRODUCT SERIES for a limited time, showing the rich brand connotation and spirit.
The interior layout of the limited-time pop-up store is inspired by time travel, creating a time and space tunnel with unique visual effects and creatively constructing immersive exploration spaces. Delving into the connotation of time and space exploration, the 60th anniversary of PORTS Pozi actively cooperates with global creative forces, including the design works of the famous artist Camilla Engström, and the iconic spiral image represents the eternal cycle of time, symbolizing that human beings in the cycle of time, constantly gain inspiration and new life. The viewer transforms into a time and space traveler, traveling through the wonderful time and space journey, exploring the development process and brand story of PORTS in the past 60 years, and tasting the ultimate ingenuity hidden in TIME.
In mid-September, the brand joined hands with UCCA Lab to hold a retrospective exhibition of the 60th anniversary of the BRAND at the Shanghai Art Gallery with the theme of "Time Traveler", recalling how the founder, Mr. Luke Tanabe, built the PORTS fashion empire with a global vision, showing the cultural accumulation and brand spirit inherited in the brand's history. The POP-UP pop-up store tour plan has successively landed in Shenyang, Nanjing, Shanghai, Chengdu and other cities, and plans to continue to bring the unique charm of PORTS to Xiamen, Hangzhou and other places.
From 1961 to 2021, IN THE PAST 60 YEARS, PORTS HAS WRITTEN ONE LEGEND AND GLORY AFTER ANOTHER, AND IN THE FUTURE, PORTS WILL CONTINUE TO UPHOLD A GLOBAL VISION, FACE THE WORLD, RIDE ON TIME TO TRACE THE PAST, TRAVEL THE FUTURE, AND OPEN A NEW CHAPTER BEYOND THE CLASSIC.
POP-up shop at ports 60th anniversary
2021.10.29 -2021.11.11
Opening hours: 10:00-22:00
Address: Wuhan International Plaza (Atrium, Block C, No. 690 Jiefang Avenue, Jianghan District, Wuhan)
As an international high-end fashion group, Baozi has 4 unique brands - PORTS 1961, Ports International, PortsPURE and PORTS V. Inspired by every journey, Poris designs inspire every fashion-loving "comic traveler" to cross different boundaries with them and meet the demands and desires of expressing individuality and self-actualization.
Since 1961, known for its exquisite tailoring and elegant design, Prozi has created exquisite and elegant modern fashion creations for a new generation of elite women in the workplace. Adhering to the traditional classic silhouette and conveying the global spirit, Baozi's designs skillfully combine rich materials, colors and textures from all over the world, and through Baozi's signature cuts and haute couture, they brilliantly interpret elegant styles and exquisite concepts, highlighting the classic and timeless quality. Today, Baozi celebrates the diversity of aesthetics and leaves a creative mark on the history of fashion with a variety of styles that transcend the shackles of age and culture.