R cars, many people may not have heard of, but many people may have seen their stores, and even went in to see the car.
Take Guangzhou, where I am located, I have seen two stores that have opened in the railway station and the suburban business district, like my case, it should not be a small probability event, because R Car has signed more than 200 stores in the past year or so, and more than 150 stores will soon be opened.
This is quite puzzling, after all, the car brand has only recently officially separated from a division of the parent group, has its own company, and has its own Chinese name "Feifan Automobile".
Feifan Automobile was invested and established by SAIC Motor With a registered capital of 7 billion yuan, of which SAIC Motor contributed 6.65 billion yuan, accounting for 95% of the shares, and the employee shareholding platform subscribed to contribute 350 million yuan, accounting for 5% of the shares. It can be said to be a brother with the previous high-profile zhiji car, but the positioning is high and low.
Feifan Automobile will focus on high-end new energy products of 200,000 to 400,000 yuan, while Zhiji Automobile will focus on more than 400,000 yuan of space, similar to the positioning between Audi and Porsche, both of which bear the burden of SAIC's independent high-end, and the behavior of new car-making forces entering the market to cut the cake or harvest capital is fundamentally different.
This can be seen from their registered capital, especially the investment in channels, in addition to the stores mentioned above, Feifan Automobile will lay out 36 direct delivery centers in first- and second-tier cities, and open up more than 1,000 networks of SAIC Motor, including Roewe, Volkswagen, Buick and other brand outlets, wherever it can get timely and effective after-sales service, and Feifan Automobile will strive to build 200 brand charging stations within the year.
Obviously, SAIC is restocking Feifan Cars, which is not a ticket play.
In fact, the traditional car companies attach importance to the inertia of channel construction, but also for Feifan automobile has brought considerable returns, in the basis of only two non-new models, from the end of last year to the end of the delivery so far, the overall sales have exceeded 10,000, not particularly fast, but considering the previous network small transparent existence, relying on the advantages of the channel can run out of such data, can also be said to be the future can be expected.
The inflection point of Feifan Automobile must be the code name ES33 model to be released at the Guangzhou Auto Show, which is positioned as a B+ class coupe SUV, which will be the world's first mass production car equipped with Luminar lidar and PREMIER 4D imaging radar, using NVIDIA DRIVE AGX OrinTM super computing chip, the hardware is quite advanced, and the ES33 is also equipped with a new generation of intelligent cockpit created by SAIC Zero Beam SOA architecture. Personalized experiences for thousands of people.
The point is that starting from ES33, the follow-up models of the new framework will adopt the power exchange mode, the battery pack covers from 64 degrees to 115 degrees, this set of power exchange combinations and Weilai Automobile are roughly equivalent, but the future will be carried out with third-party power exchange companies, the input speed of the power station will be more efficient, the coverage of the city will be more, with the brand charging pile, and more than 400,000 charging piles in the society, the battery life anxiety can be greatly alleviated.
By 2023, Feifan Motors will also launch four brand new models that include the ES33, known as the same class of sedans behind the ES33, and the other two may be smaller sedans and SUVs, all in a tight arrangement.
Of course, the key is still in the landing of products, especially whether advanced hardware and concepts can respond to consumer expectations, wait and see.