The cup of book in the hands of "Sunshine Sister Tao" also burned fairy grass, witnessing the deepest friendship of girlfriends
According to the analysis of the portrait of the domestic milk tea industry consumer group, about 70% are female consumers, most of which are post-90s, there is no doubt that women are the main composition of the milk tea consumption group, and the girlfriend shopping is the main scene of milk tea consumption.
On October 21st, in a 24-hour emotional experience reality show that mainly promotes celebrity intimate gatherings - "Sunshine Sister Tao", as one of the current trend milk tea hits, the signature book also burned immortal grass with six kinds of rich taste, appeared in the hands of Zhang Liangying, Shen Ling, Li Xinai, Ning Jia and other sisters Tao, and their half cup of material was praised by the star guests.
The sisterhood behind the same milk tea in variety shows
"Sunshine Sister Tao" is a reality SHOW of Jiangsu Satellite TV's emotional experience, which is a program that truly records the sweet time spent between celebrities and girlfriends. Each issue, a celebrity invites 2 or 3 of their former girlfriends to the "Sunshine Cabin", where they spend a day and a night together, 24 hours of sweet time.
By playing games together, chatting together, sharing the past together, eating and living together, and finally completing a task together: the sisters dig out a menu exclusive to them, and cook an exclusive "dinner" for the girlfriends, in the familiar taste, looking for their happy time.
In the latest issue of "Sunshine Sister Tao", Zhang Liangying and Ning Jia gathered together in Tianmu Lake, Changzhou, Jiangsu Province, while enjoying the delicious taste brought by the signature book and burning immortal grass, while bathing in nature. In the picture, hand-boiled smooth and refreshing fairy grass jelly, sweet and sour raisins, full and crispy peanut crisp, Q bullet soft sticky coconut fruit, chewy pearls, soft and sweet red beans, milk tea with 6 kinds of small ingredients, each delicious bite is a fresh witness to the friendship of girlfriends.
In fact, the book also burns the immortal grass through 5 processes to boil the fairy grass jelly, 9 hours of cooling and solidification, so as to make the taste more rich and layered, giving the roasted immortal grass a unique value. At the same time, in order to ensure the unity of fresh taste, each drink in the store has been strictly controlled in terms of raw materials, and fresh fruits are used throughout the production process, which will successfully change the roasted fairy grass from a single fairy grass jelly to a high-value drink with a fashionable appearance and a mellow taste, becoming a representative brand of high-value tea in the hearts of young people.
Books also burn immortal grass insist on bringing the best quality
Looking at other domestic variety shows, the reason why "Sunshine Sister Tao" has been successfully sought after by fans is that it guides people to find the joy of long-lost reunions, so that the audience can regain their beautiful yearning for friendship and life. Behind the scenes, "Sunshine Sister Tao" represents the warm and beautiful friendship of contemporary women, the fashionable and distinctive attitude to life, and the emotional values of positive energy, which is the state that young people pay attention to and yearn for.
This is also the emotion that Shuye Burnt Immortal Grass hopes to convey to users, as the main consumer group of milk tea, women represent the warmth and beauty of society. In 2020, the total scale of China's tea market is 442 billion yuan, and the new tea era is coming, opening a new situation of competing for deer. But at the same time, the homogenization of the tea market is obviously serious, and brands must be innovative and provide good products and services to run fast.
As a representative brand of contemporary fashion tea, Shuyi Xiancao adheres to strict quality control of every cup of tea from the source to the end, and at the same time, in this 14-year brand can also see inexhaustible innovation power. The book also continues to accumulate effects on the brand, continuously improve the popularity and exposure at the same time, continue to polish itself, uninterrupted product innovation and brand upgrades, and grasp the "quality + service + innovation" troika, to achieve the brand "acceleration run".
In the face of female consumer groups, Shuyi Burnt Fairy Grass has continuously innovated new products such as the cool and crisp series and the strawberry trio with a strong sense of spring girlishness, the passion pineapple tea, the hand-pounded mango iced tea, etc., all of which are highly loved by young consumers, and once listed, they quickly detonated the circle of friends of young people and brushed the screen in the Little Red Book.
This login to Jiangsu Satellite TV's "Sunshine Sister Tao" proves that Shuyi Yinxiancao has always paid attention to young female consumer groups and continues to use its own advantages to produce products of higher quality. By strengthening the unique imprint of the brand step by step, the brand's "acceleration run" is realized, and it ranks among the tea head market!
Source: West China Metropolis Network
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