When "user co-creation" has gradually become a new trend in the automotive industry, SAIC Maxus, which has always been characterized by product customization services, has also seen new opportunities. On October 29, saicus Chase User Co-creation Center was officially inaugurated. SAIC Maxus User Co-creation Center integrates product display space and user experience space, and thus becomes a bridge for users to understand the brand and participate in product definition.
The User Co-Creation Center is a new attempt at SAIC Maxus's C2B model
As a platform for SAIC Maxus to promote the direct connection model of users, the co-creation center is set up in the SAIC Maxus Enterprise Park. Co-creation Center will assist users to directly participate in the whole process of product definition, design, research and development and landing, become the owner and co-builder of the brand, and establish an emotional link. This is a further upgrade of SAIC Maxus' direct user connection model, and a further evolution of SAIC Maxus's product-based C2B model.
In terms of hardware and site design, the MAXUS User Co-creation Center of SAIC Maxus is mainly based on the "warm white" design style, which is divided into three layers. The first floor mainly undertakes product and service display functions, including studios, prologue halls, stands, etc.; the second floor undertakes conference functions; and the third floor is the creative space of the Co-creation Center for users to read and rest.
Unlike the concept of "co-creation", which has only emerged in the past two years, SAIC Maxus started much earlier in C2B large-scale product customization, and has continuously upgraded in recent years through digitalization, Industry 4.0 and other means. Nowadays, SAIC Maxus has established a C2B large-scale personalized customization model with the Internet and cloud computing as the core and the digital direct connection between enterprises and users.
From the user co-creation and definition of products, customized selection, order payment, to the whole life cycle of after-sales service. Before purchasing a car, users can freely select online 3D models through the spider customization platform, and customize, select, and purchase their own cars and follow-up services online through the most intuitive and concise way. Through spider customization, users can "select" a personalized product in just 3 minutes.
In the field of after-sales, in November last year, SAIC Maxus launched max · Care cloud service platform, directly connected to users by exclusive cloud butler online, is convenient, fast and one-stop to solve the user's after-sales service problems. As of the end of September this year, the cloud service platform has received more than 100,000 user consultations and completed more than 330,000 single cloud services.
The launch of the user co-creation center is a new attempt by SAIC Maxus to mobilize users to participate in product innovation. At this year's Chengdu Auto Show, saic cow demon king and D90 Pro Amazon two products were officially unveiled. These two "user-born" off-road vehicles, at the beginning of product development, began to co-create with hardcore off-road enthusiasts. After in-depth communication between SAIC Maxus' engineering and R&D departments and a round of users, the two models customized off-road to "be born for users".
SAIC Maxus said that the two new cars will be officially mass-produced on a small scale in November this year and will be delivered to subscribers one after another. Moreover, before the product is delivered, we will still work together with the users to discuss the details of the mass production model.
The "Bull Devil King" pickup truck is a product created by SAIC Maxus and users
Text/Beiqing - Beijing headline Yang Zheng
Editor/Chen Zhengzhong