This article is the 343rd original work of Deep Dive Atom
Today's title may be a bit tongue-twisting and repetitive. But this is an expression dilemma that is a mixture of signifier and signifier.
When Haipai Qingkou was still very popular, Zhou Libo, who regarded himself as the founder of Haipai Qingkou, used to make a sentence in the performance: The following views only represent the position of Zhou Libo, played by Zhou Libo, and have nothing to do with Zhou Libo himself. This cleverness made him feel good about himself, and the audience also trembled with flowers. As a partner, Guan Dongtian also cooperated with jiaojiao every time, and he became a famous actor and became a screen reporter.
The pair, who had a good relationship, soon parted ways. Whether Zhou Libo swelled or Guan Dongtian was unhappy, in fact, it didn't matter. Because business is business, partnership to do business, there must be rules for doing business. Agricultural society, but also said a "brother, clear accounting"; not to mention the modern commercial society, before the stalls, it is necessary to negotiate the distribution of equity and interests, everything is refreshing, in order to have follow-up continuous cooperation. But anyone who pays more afterwards and mixes friendship with the distribution of benefits is unprofessional.
In fact, the rift between Zhou Libo and Guan Dongtian has long been hidden in the playful words of "Zhou Libo played by Zhou Libo". Zhou Libo on the stage is an IP, a kind of human design created by a bunch of people and resources. Although the pronunciation of "signifier" is the same, the meaning of "signifier" is completely different, at least decomposed into the triple identity of performer, operator and partner.
Plum Ziqi is the most recent hot spot. The cause is that Li Jiajia, the actor of Li Ziqi, fell out with Li Ziqi's IP brokerage company Wei Nian. To put it simply, Li Ziqi's IP has become bigger, and Hangzhou Weinian and Li Jiajia have diverged in their understanding of their respective contributions and benefits. After Li Ziqi released the information of the two sides on the oasis, everyone found that Li Jiajia actually did not have the accounts of those Li Ziqi's popular platforms.
Li Jiajia said in response to netizens' messages: Capital is a good means. And then it drew a flood of sympathy. But frankly speaking, this sentence is exaggerated, because Li Jiajia herself is also a capital player. Can't say that the fight is broken, the other party is capital, and he is the victim of xiaobai.
△ Li Ziqi assistant responded
But the entanglement of all this is rooted in content entrepreneurship. You say you can do the content well, on what basis to prove it? This cycle is very long. You first need to be famous, rush out, and then you can maintain a certain update frequency, see your stable content level, you will have the resources to find, talk to you about cooperation, talk about blessings, talk about empowerment.
Entrepreneurship in other tracks can use their previous experience and market conditions to illustrate their own capabilities and feasibility. But the special thing about content entrepreneurship is that a series of infrastructure construction of content, the platform is built for you, and what you need is to create content that users and algorithms like according to the rules.
Many people will go from one extreme to the other after listening to more entrepreneurial stories. Either they feel that entrepreneurial stories are all made up, or they feel that people who reduce all their hard work and effort to "just do it" when telling them are sincere. In reality, both of these are too much.
Taking the content side as an example, making content is the first step, making good content is the second step, and making good content continuously and steadily is actually the main line that runs through the entire content entrepreneurship. This is certainly not something that can be done by one person, it is all the result of the division of labor and cooperation of the team.
You also need the market side, the brand side, and so on. How to get greater support from the platform and how to maximize commercial benefits are all systematic engineering and have a high degree of professionalism.
People who do content, the most difficult to put down, is the "content is king" or "channel is king" debate and obsession. You say that the channel is king, then the channel still has to talk about the content; you say that the content is king, there are so many content creators on a horizontal line, why can some emerge, some are obscure? In traditional media organizations, because they are all staring at the aura of knowledge workers externally, people who do content internally will feel more decent. But whose life can leave the broken silver a few or two, less people to do business, no matter how good the content is of limited value.
However, if someone is willing to make face, someone must be willing to be a face. The most outrageous aspect of content creator Li Lingzhi is that he feels that he is holding up the whole situation, and does not respect the fact that he is a link in production collaboration.
△ It is necessary to negotiate good conditions
As for Li Jiajia, it is obviously not cost-effective to mess with the institution. Everyone needs a little flexibility, and doing business is about sharing the benefits. It is said that the ip staff of Weinian service Li Ziqi has a small of 500 people. But this does not guarantee that Wei Nian can easily hatch another plum ziqi out, or change Li Jiajia to change people to continue the previous tone and success.
Rather, to transcend an existing mindset – with you without me, with you and me – this is all immature mentality. Rather, as Corleone says in The Godfather – well, let's sit down and talk. Li Jiajia, who has been doing Li Ziqi for a long time, should understand that she is not a vegetarian, but a boss. So boss to boss, what can't be open to talking?