Text/Dong Review/Zi Yang Correction/Zhi Qiu
According to the news of Tianyancha on October 25, sichuan Ziqi Culture Communication Co., Ltd. and Hangzhou Weinian Brand Management Co., Ltd. have added new case filing information. Among them, Ziqi Culture is the plaintiff, and Hangzhou Weinian is the defendant.
To put it simply, the contradiction between Li Ziqi and capital that lasted for 3 months began to make new progress, and Li Ziqi officially "went to war" with capital.
Li Ziqi "goes to war" with capital
Readers who are more concerned about the short video industry should not have seen the relevant news of the love-hate entanglement between Li Ziqi and the MCN agency Hangzhou Weinian in recent times.
Especially in August, Li Ziqi posted on the social platform that "capital is really a good means", and even put the contradiction between himself and capital on the table.
Judging from the update of Li Ziqi's short video platform, since July 14, Li Ziqi updated the final article "Well Salt", and has been in a state of discontinuation so far. Although Li Ziqi herself did not speak out publicly, it can be seen from the relevant responses of Li Ziqi's assistant that Li Ziqi's break has a lot to do with hangzhou Weinian, the MCN agency where she is located.
Previously, although the contradiction between Li Ziqi and Hangzhou Weinian had been exposed to the surface, it had always been in a state of private mediation between the two sides and had not openly clashed. However, this time, Li Ziqi suddenly sued Liu Mingtong of the Hangzhou micro-nian level, which means that Li Ziqi officially tore his face with capital. Of course, it also proves that the contradiction between Li Ziqi and capital has reached an irreconcilable point.
She was more innocent than she thought
As the "leader" among short video bloggers, Li Ziqi's videos have been loved by audiences around the world with their "hidden world" style of years and quiet. Li Ziqi's video account has more than 100 million followers worldwide.
After li ziqi's video fire, Liu Ming, the founder of Hangzhou Weinian, "Three Gu Maolu", finally successfully cooperated with Li Ziqi. The cooperation agreement reached between the two sides is that Li Ziqi will create a video, and Hangzhou Weinian will provide promotion resources for Li Ziqi, which on the surface is a win-win situation.
In 2017, after Li Ziqi's comeback due to online violence, he began to cooperate deeply with Hangzhou Weinian, and the two sides jointly established Sichuan Ziqi Culture Co., Ltd., with Li Ziqi (Li Jiajia) holding 49% of the shares and Sichuan Weinian holding 51%. It is in this equity structure that Li Ziqi suffered a big loss.
Although Li Ziqi and Hangzhou Weinian jointly established Sichuan Ziqi Culture Co., Ltd., most of the intellectual property rights and commercial content of Li Ziqi's IP are retained in the name of Hangzhou Weinian instead of Sichuan Ziqi. The so-called joint venture subsidiary may just be a trap set for Li Ziqi.
Li Ziqi's failure to hold a stake in Hangzhou Weinian means that Li Ziqi cannot benefit from Li Ziqi's traffic IP, and naturally it is even more impossible to obtain the benefits of Li Ziqi's IP value-added.
Write at the end
From Li Ziqi's speeches in various interviews, it was revealed that all the short video content currently output by the short video platform is completely self-produced from the selection of materials to the shooting to the post-editing. Although Hangzhou Weinian has the brand of Li Ziqi, it is limited to the promotion of the brand and does not participate in the production of video content.
Obviously, judging from the current situation of Li Ziqi, she completely made a wedding dress for others.
As the originator of ancient style videos, Li Ziqi single-handedly brought fire to national style videos and promoted traditional Chinese culture to foreign countries. In the end, he was scolded by capital and scolded in terms of commercial model, so it seems that Li Ziqi is really innocent. Of course, many viewers also said that Li Ziqi became talented but ruined by the desire for power, if she had not chosen to cooperate with Hangzhou Weinian from the beginning, there would be no follow-up events.
The author believes that, as Li Ziqi said, he wants to put all his energy on the production of video content, so it is reasonable to choose to entrust the work of traffic promotion to Hangzhou Weinian. I just didn't expect that Li Ziqi's simplicity was worthless in the face of the power of capital.