Explore the value of medicinal food and promote industrial development

The name of medicinal food, first seen in the "Book of later Han", medicinal food is the crystallization of the Chinese nation's food culture for thousands of years, which has both the use of food and stomach, but also the function of health care, and has the effect of curing diseases. With the development of the health industry, the great value of TCM dietary therapy has also been continuously explored. The "Development Plan for Traditional Chinese Medicine Health Services (2015-2020)" first mentions the vigorous development of traditional Chinese medicine health care services in the key tasks, pointing out that it is necessary to "carry out medicinal dietary therapy". Traditional Chinese medicine medicinal diet has broad development prospects and huge market value, which is worth further exploration and promotion.

Spread the culture of medicinal food and promote healthy eating

Traditional Chinese medicine medicinal diet reflects the healthy diet concept of traditional Chinese medicine, and the application of medicinal food was first accompanied by the concept of "medicinal food homology", which developed together with traditional Chinese medicine and Chinese food culture. Compared with the dietary management of Western medicine, Chinese medicine medicine contains rich Chinese medicine thinking. As early as the "Inner Classic", the concept of "Jinghe Five Tastes" was put forward, and the "Lü's Spring and Autumn BenWei Chapter" contains the kitchen god Yi Yin pointing out that cooking "must be sweet, sour, bitter, spicy and salty", advocating that cooking should be mixed with the five tastes. Since the publication of the "List of Varieties that Are Both Food and Medicine" in document No. 57 jointly issued by the Ministry of Health and the State Administration of Traditional Chinese Medicine in 1987, the "medicine-food homology" culture of Traditional Chinese medicine has been increasingly recognized. However, the medicinal food culture is far more than the content in the list, "using it to fill the hunger is called food, and its cure is called medicine", the ingredients in the daily diet also have medicinal value, and the "Golden Kuai Jiaojiao Heart Code" records the treatment experience of women who obstruct the disease and vomit, stir-fry glutinous rice soup instead of tea, and gradually settle down in the month. The medicinal food culture behind the small medicinal diet is actually the healthy diet concept and health rules of traditional Chinese medicine, the dissemination of medicinal food culture, and the embodiment of the treatment of diseases and health care thinking, which is a way to publicize traditional Chinese medicine. Make good use of the advantages of traditional Chinese medicine, spread the culture of medicinal food, guide the people to establish a healthy diet concept, "be respectful and five flavors", "eat and drink with moderation", and enhance the physique of the whole people.

Excavate authentic medicinal herbs and launch new types of cuisine

Authentic medicinal materials are representatives of traditional high-quality Chinese medicinal materials, which are selected clinically, produced from specific regions, with stable medicinal quality and high visibility. Authentic medicinal herbs and Traditional Chinese medicine medicinal diet has a close relationship, in view of the consistency of "medicinal food homology", medicinal diet, body strengthening, is a common way for Chinese cooks, such as simple and easy to make cold mix orange stems, appetizing hawthorn cakes, tonify the weakness of the body of the onion roasted sea cucumber and so on. Song Dynasty Tang Shenwei's "Historical Evidence Class Prepared Urgent Materia Medica" says: "Scorpion out of Qingzhou, tight and small is good", Shandong region is the Taoist real estate area of the whole scorpion, Yimeng whole scorpion medicinal effect is remarkable, is a well-known authentic medicinal material, at the same time rich in nutrition, can also be used for cooking food. Fried scorpion is a famous dish in Shandong, as early as the beginning of the Qing Dynasty, "fried whole scorpion" was a famous dish of Confucius banquet. According to the relevant provisions of the Wildlife Protection Law, wild whole scorpions have been banned from eating, but other authentic medicinal herbs still have good prospects for development, such as ginkgo biloba is also prolific in Qilu, especially Tancheng, The Qing Dynasty Zhang Jingweiyun: "When you go out, you can't see anything, full of white orchards." There are countless plants, not to mention thousands of plants" ("Mid-Autumn Festival" looks at the garden), there is a dish of "Shili Ginkgo" in the Confucius cuisine, which is not only fragrant and sweet, but also has the effect of cough and alcohol. With the promulgation of the "National Authentic Medicinal Materials Production Base Construction Plan (2018-2025)" and other documents, authentic medicinal material resources have been developed in an orderly manner, and the quality level of medicinal materials has also been improved, further exploring the value of authentic medicinal materials, innovating and developing new cuisines, and also an effective measure to promote the production of medicinal materials. With "a hundred years of history, three generations of Materia Medica" as the selection principle of dozens of units drafted by dozens of units to draft the "Compilation of Authentic Medicinal Materials Standards" released, the book contains more than 150 kinds of authentic medicinal materials, in recent years, the provinces and cities across the country have also continuously launched authentic medicinal material brands, such as "Zhejiang Eight Tastes" and "Longjiu Taste", etc., for the excavation and research of authentic medicinal materials, and constantly enrich the list of authentic medicinal materials, but also for the innovation of cooking dishes to provide a large number of materials, how to combine authentic medicinal materials, the introduction of new medicinal diets and delicious dishes, is a topic worth excavating.

Combined with traditional cuisine, inheritance and development innovation

Cuisine is a characteristic culture of Chinese cuisine. Cuisine refers to a set of self-contained culinary techniques and flavor dishes formed after a long history of development due to differences in climate, geography, history, products, culture and eating habits in a specific region. China is rich in land and treasures, and there are different styles of food culture in various places, and the more famous is the "eight major cuisines" of the Han Chinese diet, in addition to northeast cuisine, Hakka cuisine, halal cuisine and so on. The formation and development of Lu cuisine is related to the history, culture, phenological environment, economic conditions and living customs of Shandong. Yuan Dynasty Yuan Hao asked Youshiyun: "Where are the lotus leaves and lotus flowers, the new autumn on Daming Lake." Red makeup cui cover mulan boat", describing the beauty of Jinan Daming Lake, and Quancheng Jinan, as an important birthplace of Lu cuisine, is also good at using local products, such as lotus leaves called flower chicken, lotus elbows, lotus leaf powder steamed meat, fried lotus flowers, cold mix lotus leaves and other dishes, cooking meat with lotus leaves, to relieve greasiness, modern pharmacological research has also found that lotus leaves have the effect of lowering blood lipids. Whether Sichuan cuisine or Lu cuisine, under the transformation of new dietary concepts, have ushered in a new period of development, traditional cuisine and medicinal food, at the beginning of the formation of the cuisine has had a close cooperation, will inherit the traditional cuisine cooking skills, integrate chinese medicine medicinal food thinking, collide with a new spark, launch new cooking products, the development of cuisine culture, whether for the culinary industry, or medicinal food industry, are of great benefit.

Shape brand culture and drive the catering industry

According to reports, since 2013, the output value of the national health product market, including "medicinal and food homologous" products, has reached more than 300 billion yuan, and has grown at a rate of 14% per year. Although the medicinal food industry has broad prospects and significant market benefits, there are still a series of problems such as imperfect industry standards, unclear guidance, lack of strong brands, low public recognition, and lack of professional talents. Shaping the preferred brand of Chinese medicinal food and forming a representative medicinal food culture, taking this as the driving engine to drive the new development of the entire catering industry, is another value embodiment of the medicinal food industry in addition to health and wellness. In recent years, all kinds of medicinal diet competition activities have been widely carried out throughout the country, and through the way of competition, the promotion of medicinal diet, the promotion of medicinal food, the selection of the best, is to shape the medicinal food brand, the development of the catering industry is a good way. Shaping the medicinal food brand, creating a whole catering industry chain, and using its radiation effect to promote regional economic development will become a model for making good use of the value of traditional Chinese medicine and promoting the development of other industries with points and areas.

Tell a good food story and show the image of the region

Behind the healthy way of eating medicinal food, there are also many beautiful stories. Telling the story of food and showing the regional image is another major role of medicinal food, which is also closely related to the long history of medicinal food. Pu Songling, the author of "Liaozhai Zhiyi", is not only an outstanding literary scholar, but also has a deep study of medicine, and it is rumored that Pu Songling himself formulated a health "candied chrysanthemum mulberry tea", which is composed of honey, chrysanthemum, mulberry leaves, loquat leaves and so on. As a representative celebrity in Shandong, Pu Songling is also a vivid and interesting means of publicity from tea to characters, from characters to stories. Lu cuisine represents Confucius cuisine, but also contains a deep cultural connotation, whether it is the golden hook hanging silver strips and the Qianlong Emperor's good story, or the poetry book heirloom in the poetry ceremony ginkgo biloba, all of which are enjoyed. There are not a few famous artists who have eaten well and danced well in ancient times. Zhang Dai of the Ming Dynasty, Yuan Ming of the Qing Dynasty, and Mr. Wang Zengqi, a famous essayist, have left many stories for food, many of which are medicinal food. Telling good food stories and publicizing food culture is also of great significance for promoting the image of regional culture and publicizing the city's business card.

This unique symbol of traditional Chinese medicine contains a profound connotation of traditional Chinese medicine, with multiple labels of diet, culture, traditional Chinese medicine, etc., excavating the value of medicinal diet, creating medicinal food culture, innovating food brands, publicizing health concepts, and telling good food stories, all of which are of great significance to the development of the medicinal food industry. (Yao Pengyu Shandong Geriatrics Society Wang Ping Wang Meng Shandong Academy of Traditional Chinese Medicine)

Source: China Traditional Chinese Medicine News