In recent years, with the rapid development of fresh e-commerce represented by Dingdong grocery shopping, more and more consumers are accustomed to buying fresh food online. Compared with the offline fresh consumption process can be "picked and picked", the home fresh mode wants to gain the user's recognition, it needs to achieve more extreme product quality and user service experience. As the double experience champion evaluated by the Beijing Municipal Consumer Association and the Shanghai Consumer Protection Commission in 2020, Dingdong Buy's winning weapon in terms of fresh quality is a mysterious team with more than 500 people and silently hidden in the whole chain of fresh supply - Dingdong Buy Food Quality Control Team.
Left: Official evaluation results of Beijing Consumers Association; Right: Official evaluation results of Shanghai Consumer Protection Commission
Mao Min is a quality control inspector in the Vegetable and Fruit Sorting Warehouse of Shanghai Chenta Vegetables and Fruits. As a college graduate majoring in food science and engineering, she works in a secluded laboratory in Tatsutakura. Every day, all batches of fresh ingredients are sent here for food safety testing. In the laboratory, as soon as he changes into a white coat, Mao Min, who is lively and cheerful on weekdays, will change his state - a "selfless" fresh product controller with an "iron face". In the industry, the quality control of Dingdong to buy vegetables is known for its strictness, and many ingredients sent from the supply base have not even entered the warehouse door, and they have been "repatriated by the same way" because they do not meet the quality control standards.
Mao Min is working in the Dingdong Grocery Shopping Laboratory
In Dingdong shopping, all fresh ingredients will be tested 100% quickly on the basis of the qualified test report provided by the supplier, and the Dingdong laboratory will conduct 100% rapid testing of all fresh food after entering the warehouse. At present, there are only a few domestic fresh e-commerce companies that can achieve 100% full batch rapid inspection. In terms of testing technology, Dingdong quality control is also very "willing" to invest. Dingdong Grocery Lab currently tests the enzyme inhibitor method used in the industry for vegetables and fruits to quickly identify residual concentrations of organophosphorus and carbamate pesticides. In addition, Dingdong Quality Control is also one of the few fresh e-commerce companies in the industry that applies high sensitivity, high accuracy and higher cost colloidal gold method in detection. On this basis, the dingdong buy food quality control team will also regularly send samples to international third-party inspection agencies for accurate quantitative testing to ensure the food safety of the fresh ingredients of dingdong buy vegetables to the greatest extent.
Food safety is the "lifeline" of the fresh food industry, and the higher level pursued by Dingdong quality control people is the word "fresh". In order to ensure that the goods received by Dingdong buy vegetable users are kept in the best condition, Dingdong buys vegetables to develop a "7 + 1" quality control process, including source quality control: check the fresh source in the direct procurement base; large warehouse quality control: fresh raw materials are transported to the warehouse for the second quality control, screening and storage; processing process quality control: when the dishes are sorted and packaged, the third quality control is carried out; the pre-warehouse quality control: the fourth quality control is carried out when the sorted ingredients are transported to the front warehouse; the inspection quality control: each front warehouse is inspected twice a day Sorting quality control: dishes are sent to the user by the delivery personnel, quality control checks; customer quality control: after the customer receives the goods, the delivery staff automatically asks the quality of the dishes; after-sales service: users can enjoy unconditional return and exchange services, and build WeChat groups to feedback the user experience.
Dingdong buys food quality control personnel in the cherry quality inspection
"Never sell bad dishes to users" and "create value for users" are the values that Dingdong Has been adhering to since its inception in 2017. Dingdong buys vegetables continue to focus on growing for users, through the development of direct procurement of origin, digital supply chain, and continuous improvement of service certainty, to create greater value for users.
Correspondent Tian Fei Yangzi Evening News/Purple Cow News reporter Kong Xiaofang
Proofread by Li Haihui
Source: Purple Cow News