#湖北新闻 #
The navel orange trees that roam the mountains.
Hema Market uses 130 quality control to digitally sort navel oranges.
The fist-sized orange was cut open, and the mouth-watering orange scent immediately burst out, and the juice snapped and dripped into the wet citrus grove.
Tan Fuxiu no longer had to introduce her to the buyers who came to her citrus orchard and the quality control staff of the Hema Market, and the orange had already been introduced for her.
"Lun is ripening late." Buyers, agricultural cooperatives, fruit growers, are ready to move.
Zigui, the country's only citrus production area with oranges in all seasons, as a business card of the "Lun Evening" spring orange is the most famous, although it is still necessary to complete the 130 quality control lines of the near community e-commerce Hema Market, but the Hema Market, the buyer, the fruit farmer Tan Fuxiu and her agricultural cooperative are not worried, a lot of quality control work, has long been done before the orange ripening.
Oranges are sent all over the country, only overnight.
<h1 class="pgc-h-center-line" data-track="14" > the orange is ripe for production</h1>
"This year, the output of Zigui navel oranges is expected to reach 609,600 tons, with a comprehensive output value of 5 billion yuan, of which the output value of fresh fruits is 3 billion yuan." Lan Huafeng, director of the Agricultural and Rural Bureau of Zigui County, introduced.
Spring has late spring, summer has summer gold, autumn has September red, winter has Newhall, peach leaf orange and other varieties, staggered peak listing, which brings great advantages to the "Three Gorges of Agricultural Product Circulation" where the concentrated listing of agricultural products by Zigui citrus is oversupplied and the production is not increased.
Another advantage is the gradual improvement of the national logistics system and the increasing procurement volume of e-commerce circulation channels.
Affected by the epidemic in early 2020, more than 80,000 tons of seasonal navel oranges were waiting to be listed, but the supply chain of Navel Oranges was broken.
Yang Yong, the county magistrate of Zigui County, is thinking that if the brand of Zigui Navel Orange, which has been established so hard, really disappears in the market, will anyone recognize it next year? Is it difficult to re-establish word of mouth?
Yang Yong called his teacher, Deng Xiuxin, vice president of the Chinese Academy of Engineering and academician of the Chinese Academy of Engineering, for help.
Because of his special feelings and contributions to Zigui, Deng Xiuxin was called "Citrus Academician" by many fruit farmers.
Deng Xiuxin immediately stood for Zi Gui Navel Orange, "Fruit does not grow legs, it will not infect people." At the same time, he found Alibaba and passed on the news that "the best oranges with the best quality cannot be shipped out" in Hubei Zigui. The Zigui County Agriculture and Rural Affairs Bureau also sent a letter to Alibaba, inviting them to support Zigui.
Alibaba launched the "Love to Help Farmers Program" to urgently create a "Love to Help Farmers Line" for unsalable agricultural products across the country, which is directly supplied to the national market online and offline.
Fortunately, Zigui County had already "touched the net" before. In 2018, Alibaba established the first "future farm" in Zigui, which was later changed to a digital agricultural base, and the digital supply chain has a relatively deep accumulation in the local area.
It is these foundations that allow the 2020 Zigui Navel Orange to smoothly exit the Three Gorges. In the synergy effect brought about by the "Love to Help Farmers Program", 1592 home e-commerce companies sold Zigui Navel Oranges through Alibaba.
Near-field community e-commerce has brought more "certainty" to Zigui Navel Orange.
"Now, growing and selling oranges, the certainty gains are more solid." Wang Jiang, head of an agricultural cooperative in Zigui, revealed that there are hundreds of farmers in their cooperative, and tens of thousands of pounds of oranges are hanging in the citrus orchards in each field, "many of which have been ordered, how much to pick, how much to transport, are in the plan." ”
Wang Jiang's "all in the plan" refers to the "fixed production by sale" of the Hema Market.
In the past year, China's 6 million "husband and wife stores" have quickly embraced Internet e-commerce, from providing instant consumption to serving community residents. On April 1 this year, Alibaba's MMC business group was established, continuing to focus on the digital upgrading of these small shops, so that small shops have stronger digital capabilities to serve consumers around them, and realize the digital production of industrial belts, factories and agriculture through the formation of instant insights into consumer demand.
"To put it simply, MMC is a near-field community e-commerce model, and Hema Bazaar is this kind of near-field community e-commerce platform, which will definitely purchase zigui navel oranges through the community consumer demand perceived by millions of small shops." The relevant person in charge of Alibaba said.
<h1 class="pgc-h-center-line" data-track="14" > 130 quality control to sell excellent production</h1>
In order to "set production by sales" in the long run, it is necessary to achieve sustainable "good production by sales".
In the production base and workshop of Duomei Orange Agricultural Development Co., Ltd. in Shuitianba Township, Zigui County, a partner of Hema Bazaar's "base centralized procurement", oranges are all data-based.
From the outer diameter, weight, and imperfections to the sugar degree and sugar-acid ratio of the intrinsic quality, at least 14 grades of citrus can be graded from 5 dimensions.
What kind of orange is most appealing to consumers? Based on years of accumulation of consumer big data, Alibaba has formulated 130 navel orange quality control standards.
In order to meet these standards, in addition to introducing drip irrigation to farmers for more accurate water and fertilizer management, Duomei Orange Company is also very particular about the sorting of oranges, using far infrared photoelectric sorting equipment to sort fruits according to sweetness.
Duomei Orange's acquisition and sorting workshop is built in the fields of Paddy Dam Township, where cooperatives and farmers are here, and the national market is at that end.
The sorting workshop is a transit station, which is both a transit station in the navel orange geography and a transit station for information.
"When the purchase comes back, our machine takes this batch of goods, and the whole data basically comes out."
Wei Yongxin, chairman of Duomei Orange Agricultural Development Co., Ltd., introduced that they have now registered some key large households to form reserve data of raw materials and fruits and growers, and the varieties and quality are clear at a glance.
"The better grower, we will look for him next year; if it does not meet the requirements, we will certainly not look for him next year." Wei Yongxin said.
Good fruit and good price, to sell good yield at the planting end to complete a more certain match.
The sorting workshop is another chain, it is from consumer feedback to farmers, from product feedback to planting, this benign interaction and feedback mechanism is gradually enhanced with Zigui Navel Orange as the carrier. In the end, this information will be comprehensively fed back to farmers to guide planting and production, and "good yields with sales" can be realized.
<h1 class="pgc-h-center-line" data-track="14" > "the price is similar, the quality is much better"</h1>
As a student of Academician Deng Xiuxin, Yang Yong, who came from agriculture, said that Alibaba and Zigui County have a friendship to fight the epidemic together, and the friendship spreads "orange", and he hopes that through the new brand of Hema Bazaar, the two sides will work together to create the future, which will not only help Hubei agricultural products achieve efficient internal circulation, but also help promote branded, high-quality sweet oranges to the whole country.
In the "base centralized procurement" plan of Hema Bazaar, Zigui Navel Orange is just one of the products. According to statistics, from January to March 2021, through the plan, Hema Market has accumulated more than 11.6 million catties of agricultural products in Hubei.
Tianhao, head of Hubei District of Alibaba MMC Business Group, introduced that Hema Bazaar hopes to deliver good quality goods to the people's table. Some community group buying platforms in the market are still essentially dumping models and blind box models, and the entrants spend money to irrigate traffic to grab orders, and use low-cost channels to let low-quality goods flow into the market, "This practice is not beneficial to the long-term development of agriculture, farmers and e-commerce." ”
"Some purchases are priced at a low price, and if they can't be pressed down, they buy oranges with poor quality at a low price, and those oranges with poor quality really can't represent the quality of our navel oranges." Wei Yongxin, chairman of Duomei Orange, said that some platforms and acquirers' low-priced and low-priced selling models have made them also worried about the impact on the Zigui Navel Orange brand.
"MMC's goal is to build a system of fixed production by sales and excellent production by market, committed to customized production and order agriculture, promoting supply-side upgrading and transformation, promoting industrial digital transformation, achieving a balance between supply and demand, and reducing the waste and loss of people's livelihood resources." Tianhao said that from the essence of the transaction, the near-field community e-commerce to promote production and feed the industrial belt factories and agricultural product bases, the product quality is generally improved, the advantages of centralized procurement and the improvement of certain logistics efficiency, so that the price of commodities down is not impossible, "We want to make the near-field community e-commerce into 'the price is almost the same, the quality is much better'." ”
Yang Yong said that the biggest help of e-commerce to Zigui Navel Orange is to shape the brand, "cooperation with Hema Market will bring us a win-win situation." ”
#湖北日报 #