<h1 class = "pgc-h-center-line" > (1): the atmosphere is late without losing its talent</h1>
Why is Dong Mingzhu's entrepreneurial story inspiring? Because there are few people like her, 36 years old and then start from the grassroots salesman, and 15 years, she used her ability beyond ordinary women to be the CEO of Gree Group
Speaking of Dong Mingzhu, competitors describe her like this, dong sister has walked the road can not grow grass, which shows the strength of this iron lady, and gree internal employees evaluate their female bosses, speak sonorously and powerfully, and do things vigorously.
Even without makeup, it looks much younger than the actual age, the media said that although this woman's life before the age of 36 was uneventful, but after the age of 36, he used his tenacity and persistence to walk out of a road that others could not copy, she is the current chairman of Gree Group, the chairman and president of Gree Electric Appliances, the world's top ten most influential Chinese female entrepreneurs, the global business strong woman 50, the world's 100 best CEOs.
Dong Mingzhu, at the 14th CCTV Economic Person of the Year Awards ceremony held by CCTV on December 12, 2013, Dong Mingzhu won the 2013 Economic Person of the Year Award, Dong Mingzhu was born like many people in that era.
Born in 1954 to an ordinary family in Nanjing, Jiangsu Province, she joined the workforce in 1975 as an administrative worker at a chemical research institute in Nanjing.
Before the age of 36, her life is also bland, no one will think that after the age of 36, Dong Mingzhu has created an admirable workplace legend with his tenacity and persistence, in 1990, Dong Mingzhu resolutely resigned from her job and went south to work, she was 36 years old at the time, and when gree group started from a grassroots salesman, Dong Mingzhu, who did not know what marketing was, but with perseverance and stalking, 40 days recovered the 420,000 yuan of debts left by her predecessor. Zhu Jianghong, the general manager at the time, looked at it with astonishment and became a classic story after the tea in the marketing industry, and the entrepreneurial legend of this strong woman began from here, relying on diligence and sincerity, Dong Mingzhu continued to create the sales myth of Gree Company, and her personal sales once soared to 36.5 million yuan.
<h1 class= "pgc-h-center-line" > (ii): A fierce female boss</h1>
In 1995, Dong Mingzhu became the sales manager of Gree, and the subordinates looked at the female boss at that time, a person who never played cards according to the card, and there was only one principle in her card, which she thought was right.
After Dong Mingzhu took office, the first problem faced was the backlog of 19,000 sets of air conditioners in the middle of winter, in this regard, everyone's usual practice is to reduce the price of 300 yuan per unit, sold is, Dong Mingzhu said no, the price reduction of normal products is detrimental to the image, her unexpected approach is to distribute the backlog of air conditioners to each dealer, the salesman did not think of the new official's three fires burned to themselves.
And burn a life details, the iron lady also made such a rule, work hours are not allowed to eat, once found, the first penalty 50, the second penalty 100, the third time to leave, when everyone thought that this is just talk, one day, Dong Mingzhu walked into the office, found eight employees are eating, only ten seconds later, the bell rang, Dong Mingzhu was unceremonious, each person received 50 yuan.
Everyone was stunned, Dong Mingzhu said, as long as the violation of the principle, no matter how small things are big things, they must be managed to the end, one day, there is a large dealer with annual sales of 150 million yuan, come to Gree Factory to ask for special treatment, the tone is permeated with non-negotiable arrogance, Dong Mingzhu not only ignored him, but fiercely fought back, expelled him from gree dealers, everyone is pinching a sweat for this female boss.
A seat has not yet sat on the sales manager, within a day did not hesitate to throw away 150 million yuan of annual sales, Dong Mingzhu's answer is very simple, as long as the violation of the principle, the king of heaven Lao Tzu also gave me a horse, the strong woman's iron fist makes the dealers have to be soft, many air conditioning plants often connive at large sellers, allowing them to operate across regions, so that local small dealers can not compete at all, but also mess up the market, Dong Mingzhu such a small dealer can make the scale bigger, there is a head.
<h1 class="pgc-h-center-line" > (3): Solve the arrears problem with an iron fist</h1>
Arrears of payment is a common phenomenon in the retail and wholesale industry, which gives many dealers a headache, and Dong Mingzhu, who does not believe in evil, has solved all the problems in one year.
Her approach is very simple and overbearing, all dealers who are in arrears in payment will stop shipping, make up the money and then pay the money before picking up the goods, but this is easier said than done.
She stabbed the honeycomb, and dealers large and small complained to Gree boss Zhu Jianghong, and some even claimed that she did not have me
Dong Mingzhu did not serve softly, tit-for-tat said: Then there is no me, Zhu Jianghong advised Dong Mingzhu is not able to make up the money first, and then collect the money, Dong Mingzhu smiled slightly, said good, the result of the money arrived, but did not send, Dong Mingzhu said, to take the goods first to take money, Dong Mingzhu Zhenzhen has words, even if others are like this, I Gree is not partial.
Even if 100 times hit the wall to break the blood flow, Dong Mingzhu also has to hit 101 times in arrears, this wall must fall, the effect of Dong Mingzhu's toughness is that in 1997 and 1998, Gree did not have a penny of accounts receivable, nor did it have a penny of triangular debt, after that, everyone believes that Dong Sister does not pay money, you can not get a goods, as long as the payment is made, never owe the goods. Sister Dong is doing things and is relieved.