The operator of the "One Chery" strategy turned away before the climax of Chery's transformation, which made many people feel sorry. Because in the era of Huang Huaqiong, Chery learned to self-examine and correct mistakes and transform.
The | is high
The talent competition between car companies and Internet companies triggered by the cross-border trend is intensifying.
Following wu gang, general manager of Haima Automobile Sales Company, who jumped to Huanqiu Automobile last year, and Ding Lei, former general manager of SAIC-General Motors-General Motors Co., Ltd., and Lu Zhengyu, former general manager of Infiniti China and Asia Pacific, joined LeTV, huang Huaqiong, former assistant general manager of Chery Automobile Co., Ltd. and general manager of Chery Automobile Sales Co., Ltd., was once again rumored in the automotive circle that he had "held hands" with the online car market, which also made the talent battle between domestic car companies and Internet companies more and more tense. In this regard, AutoKol asked Li Chao, a well-known domestic automotive industry expert who just joined the online car market at the beginning of 2016, as the vice president and editor-in-chief of the board. He said: "It is not time to announce it, and it is still in contact. ”
Former assistant to the general manager of Chery Automobile Co., Ltd
Huang Huaqiong, general manager of Chery Automobile Sales Co., Ltd
In the past 29 years, Huang Huaqiong's resume is very rich. He began his career with SAIC Volkswagen in 1987. In 1998, he moved to SAIC-GM as a director of public relations and marketing, and became famous after 6 years of metamorphosis into a mature professional manager.
In 2004, Huang Huaqiong was poached to Dongfeng Peugeot and became the company's deputy manager of the marketing department. Seventeen months later, SAIC reinstated Huang Huaqiong, who began building the Roewe brand as the director of brand and marketing communications. In 2008, he was assigned to the UK by SAIC Passenger Vehicle Company as Head of the Overseas Business Department. In 2011, he joined Beiqi Foton as Vice President and Brand Director. In 2012, Huang Huaqiong served as the assistant general manager of Chery Automobile Co., Ltd. and the general manager of Chery Automobile Sales Co., Ltd., responsible for brand planning and product planning. During Huang Huaqiong's tenure as assistant to the general manager of Chery Co., Ltd., the company carried out a drastic strategic transformation, integrating the four major brands of Chery, Karry, Weilin and Ruilin to return to a Chery brand. In May 2015, he resigned as the general manager of Chery Automobile Sales Co., Ltd., retaining only the position of assistant to the general manager of Chery Co., Ltd., and became a member of Chery Economic Management Committee, in charge of product planning and brand planning business and public business, and participated in the relevant co-ordination business support of Chery Automobile's joint venture. However, at that time, there was media analysis, and Huang Huaqiong's transfer was actually the result of the struggle among Chery Automobile insiders, and it was also a precursor to being hidden. However, for whatever reason, Yin Tongyue, secretary of the party committee, chairman and general manager of Chery Automobile Co., Ltd., gave him a positive evaluation: "Huang Huaqiong's past work was biased towards brand public relations, and in the past two years, sales have been done well, and the system has been built well in the difficult transition period." In the following months, there were many news in the circle that Huang Huaqiong was about to leave Chery, although he and Chery had come forward to clarify, but at the end of 2015, the news of leaving was confirmed. The operator of the "One Chery" strategy turned away before the climax of Chery's transformation, which made many people feel sorry. Because in the era of Huang Huaqiong, Chery learned to self-examine and correct mistakes and transform. Since then, Huang Huaqiong's whereabouts have been deeply concerned by the industry.
Nowadays, according to the existing news analysis, switching to Internet companies has become the most likely choice at present.
On the other hand, with the agitation of "Internet +" and the transformation of mass consumption methods, automotive vertical websites have also begun to think and explore more areas. Autohome, EasyCar. In October last year, just after Guanghui Automobile acquired Aika Automobile, the domestic vertical automobile website , a subsidiary of CBSi , was acquired by Netcom.
In AutoKol's view, the core value of the online car market has two pieces, one is the media attribute, and the other is the layout of regional city stations.
Through mergers and acquisitions, on the one hand, the online car market and the online car market can form a synergy effect in advertising operations and sales lead collection; on the other hand, the regional layout of the online car market can complement the regional business of the network news agency, so that the network news agency can get more initiative in the regional market and reach users more directly and effectively.
Sun Guangguang, CEO of Netcom Group, also said that the wholly-owned online car market will continue to operate as an independent brand. The three areas of mobile, e-commerce and channels will become the core development areas of the online car market in the future. Therefore, it is also reported that the online car market is building an e-commerce platform after being acquired by the Netcom, and Huang Huaqiong's job may be to be fully responsible for the e-commerce business of the new platform.
In fact, the flow of talents between Internet companies and car companies has not been uncommon at home and abroad in the past two years. At present, the scale of recruitment of Internet companies from car companies is still in the "start-up" stage.
However, as more and more capital accelerates into the Internet of Vehicles, driverless, automotive e-commerce and other areas where the Internet and the car intersect, once the Internet companies increase the strength and speed of digging people from car companies, I believe that many traditional car companies will be caught off guard.
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