Yesterday, I saw a breaking news on WeChat: Huang Huaqiong, assistant general manager of Chery Automobile and general manager of Chery Automobile Marketing Company, has resigned as the general manager of the marketing company and has now returned to Chery Group Company, retaining only the position of assistant general manager.
Seeing this news, I prefer to believe that it is a rumor. Because Huang Huaqiong was in charge of Chery Sales for only two years, that is, the time of a round of Shanghai Auto Show: on the eve of the 15th Shanghai Auto Show on April 16, 2013, he was appointed as the general manager of the sales company, and the news of his resignation was announced on April 18, 2015.
At present, Chery's official news has not been released, because it is a sensitive period at the Shanghai Auto Show. However, I believe that many people who are familiar with Huang Huaqiong, especially media people, will ask Huang Huaqiong for this news at the auto show.
The author verified the authenticity of this news from the side, and unfortunately it was confirmed.
According to reports, Huang Huaqiong is currently replaced by Huang Huaqiong to run the marketing company by Gao Xinhua, director of Chery A platform.
Gao Xinhua is engaged in technology research and development in Chery, and the industry generally believes that this arrangement is very strange. The author speculates that gao is definitely a transition and buffer, so as not to intensify the contradiction and do it. When Huang Huaqiong replaced Ma Deji, Zheng Zhaorui also overtook a period of time. The same is true for Huang Huaqiong's temporary return to the group, if the departure is too fast and too sudden, it is bound to cause unnecessary turmoil among employees and dealers.
As for why Huang Huaqiong left before the Shanghai Auto Show, there is no analysis here. After all, this is a normal personnel turnover in business management. For Huang Huaqiong's merits and demerits in Chery, Chery Automobile and Yin Tongyue will definitely give the outside world a summary and explanation. And Chery Automobile's sales data and profit statement have given the answer.
As many friends and media people who have a good relationship with Huang Huaqiong, the author hereby boldly predicts: Which one will Huang Huaqiong go to next?
The first possibility: Chinese brand manufacturers.
This speculation is based on a blog post by Huang Huaqiong before joining Chery, in which he revealed his desire to serve Chinese brands with the market brand experience of the joint venture. Today, Chery is its first step, but it will never be the end of its dream.
1, Beiqi Foton? Passenger car projects are currently being launched and senior officers in passenger car marketing are needed. However, once the sea was shipwrecked as water, good horses do not eat back grass. Huang Huaqiong, who joined Chery from the post of vice president and brand director of Foton, will definitely not consider returning to Foton Automobile.
2, Huatai Automobile? Hou Haijing, the general manager of Huatai Automobile's original sales company, once invited Huang Huaqiong to join, but unfortunately Hou Haijing also left Huatai soon after, creating a record for the shortest term of office of the general manager of the automobile sales company. Although Huatai Automobile also lacks marketing executives at present, I believe that like Foton Automobile, Huang Huaqiong will not consider it.
3, Lee Car? Sun Xiaodong left Geely to join Chery, can't Geely throw an olive branch to Huang Huaqiong? Moreover, Geely has just experienced the process of brand contraction, and this is also the first thing Huang Huaqiong did after becoming the general manager of Chery Marketing. However, Geely's management is numerous, and the relationship is intertwined, which is more than that of Chery, and I believe that Huang Huaqiong will not consider it.
4, BYD? At present, the sales executives are relatively stable, and there is no such possibility for the time being.
5, Great Wall Motors? Great Wall Motors' sales executives have been turbulent, but the golden partnership of Wei Jianjun and Wang Fengying has always been solid. If You let Huang Huaqiong condescend to be the vice president of the sales company, I believe that everyone is like me, and I also feel unwilling.
Are there any other options? Zotye Automobile? Youth Lotus? None of them are likely. Compared with Chery, these platforms are still less competitive.
The second possibility is to import or joint venture brands.
Since there is no better position and platform for Chinese brands at present, why not continue to go to joint ventures or import brands to further study?
The first brand that came to my mind was Jaguar Land Rover.
Earlier, Lu Yi, president of Jaguar Land Rover United Agency, has resigned for personal reasons, and his successor has not been announced. Jun Hu continues to serve as the Deputy Sales Operations Officer and Executive Vice President of Customer Service of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization, and he will form an interim operation committee with Che Yanhua, Executive Vice President of Jaguar Brand, Ma Kehao, Executive Vice President of Land Rover Brand, and Angao, Executive Vice President of Operations, to be responsible for the day-to-day operations.
This gives the industry room for imagination. Is it possible for Huang Huaqiong to replace Lu Yi in charge of Jaguar Land Rover and Chery Jaguar Land Rover?
Huang Huaqiong has many years of experience in the operation and management of joint venture brands such as Shanghai Volkswagen/Shanghai GM/Dongfeng Peugeot, and has served as the general manager of sales at Chery, at this time, on behalf of Jaguar Land Rover, there should be no obstacle to communication with Chery's senior management. This is also the result that Chery Automobile's senior management hopes.
As for other joint venture brands, there is no sign of replacing the sales executives for the time being.
Therefore, the author boldly speculates that after leaving Chery, Huang Huaqiong's next stop is very likely to join Jaguar Land Rover.