According to relevant sources, Huang Huaqiong, former assistant general manager of Chery Automobile and general manager of Chery Automobile Marketing Company, left his post a few years ago and officially joined the online car market after the Spring Festival.
(Huang Huaqiong, former assistant general manager of Chery Automobile and general manager of Chery Automobile Marketing Company)
After Wu Gang, the former general manager of Haima Automobile Sales Company, joined LeTV last year, and Ding Lei, former general manager of Shanghai General Motors, and Lu Zhengyu, former general manager of Infiniti China and Asia Pacific, joined LeTV, another auto company executive turned to the media within a year.
(Wu Gang, former general manager of Haima Automobile Sales Company, is now the CEO of My Car City and senior vice president of Huanqiu Automobile Group)
Recently, car executives have been unable to sit still. Job hopping in the industry is no longer a topic, and "changing careers" has become a new hot topic for car executives. And the trend of career change seems to be a phenomenon. Mass job-hopping media, that must have its reasons behind it, let us simply analyze it from the inside out.
The internal environment of the company is unstable
Take Huang Huaqiong of Chery Automobile, for example, as early as last year, the news that he was going to leave his job was already reported, and then Chery debunked the rumors. On the eve of the Shanghai Auto Show in April last year, Huang Huaqiong resigned as the general manager of Chery Sales Company, retaining the title of assistant general manager and entering the Economic Management Commission. His frequent personnel changes have attracted the attention of the industry, and some media said that Chery's turbulent personnel struggle once put him in the whirlpool. Now, he has made the choice to move to the media.
Therefore, various unstable factors within the company may be one of the incentives for executives to leave.
Achieve higher personal value
Car executives are well aware of the internal processes of car companies, the situation of the industry, and have more related resources. And the media is racking their brains and painstaking efforts for these information resources every day. Car executives enter the media circle, and their personal value will be greatly enhanced.
In the environment of Internet +, the media is not only a single attribute of communication, but also needs to shoulder a variety of attributes such as marketing and e-commerce. Because of the participation of executives in the media, it is of great benefit to both the traditional communication level and the marketing level. One lacks, one has, and nature is a one-shot fit.
(During Huang Huaqiong's tenure, she was mainly in charge of brand and product planning, public relations and communication.) Not only responsible for Chery Automobile, but also in charge of chery Jaguar Land Rover and Qoros two joint ventures)
Low growth of the auto market + the rise of the Internet
China's auto market began to slow down last year and tended to develop normally. Although there are policy stimuli, the shadow of China's economic environment is shrouded, and it is difficult for the automobile market to rise again. The overall situation of the auto market in the first three quarters of 2015 was sluggish, and the policy of halving the purchase tax introduced after October also failed to rebound.
In contrast to the slowdown in the growth of the automobile market, the rapid rise of the Internet has attracted many car executives to join. Wu Gang, former assistant to the president of Haima Automobile Group and general manager of Haima Automobile Sales Co., Ltd., joined Huanqiu Automobile Group as the CEO of "My Car City" and concurrently served as the senior vice president of Huanqiu Automobile Group.
Not only the media, but also a larger number of executives have entered the camp of Internet car building. LeTV Auto, Weilai Auto, harmony Futeng attracted a number of car companies to join for a time. Some media also joked that Huang Huaqiong followed in Wu Gang's footsteps and would be responsible for the new platform e-commerce business. The online car market is building an e-commerce platform after being acquired by Netcom.
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