Name change non-stop! Xinyang Maojian changed his name 2 years later and wanted to change his name, called "Guolong Maotai"

The Paper's reporter Wang Qifan

A company switched from the chemical business to the tea business, and now it has started the idea of liquor again.

On the evening of February 16, Xinyang Maojian Group Co., Ltd. (0362. HK, abbreviation: Xinyang Maojian) announced on the Hong Kong Stock Exchange that the board of directors recommended that the company's English name be changed from "Xinyang Maojian GroupLimited" to "China Dragon Moutai Group Limited" and adopt "China Guolong Moutai Group Co., Ltd." as the Chinese second name of the company to replace the existing name "Xinyang Maojian Group Co., Ltd."

The announcement said that the board of directors believes that the change of the company's name will better reflect the current situation of the group's business development and its future development direction, and believes that the new name can establish a more appropriate corporate image and identity for the company, which will be conducive to the company's business development and in line with the overall best interests of the company and its shareholders.

As soon as the news came out, it triggered a heated discussion, and the market discussed whether Xinyang Maojian was suspected of rubbing Maotai heat, after all, this was more than 2 years, the company changed its name for the second time, and even in March 2020, it also issued an announcement to change its name to "New China Economic Group Holdings Co., Ltd.", but then said that it delayed sending a name change circular.

Xinyang Maojian was formerly known as China Tian Chemical Group Co., Ltd. (0362. HK, abbreviated as China Tian Chemical), is principally engaged in the manufacture and sale of coal-related chemical products, as well as the production and supply of electricity and thermal energy. In January 2018, China Tian chemical announced on the Hong Kong Stock Exchange that it had acquired tea marketer Xinyang Maojian from two investors for HK$85.8 million and proposed to change its name to "Xinyang Maojian Group Co., Ltd.". At that time, the company's board of directors said that the name change was that it believed that the Chinese tea business would become one of the main sources of revenue and profit for the group in the future, and hoped to achieve green transformation.

In November 2018, the company officially changed its name to Xinyang Maojian and used the previous stock code "0362".

It is worth noting that from the financial report, the tea business is not the main business. The surging news reporter flipped through the financial report of Maojian in Xinyang and found that there was indeed a liquor sales business in its business sector. In 2020, Xinyang Maojian's revenue in the liquor sales sector was 0.69 billion yuan, accounting for about 30% of its annual revenue.

Xinyang Maojian said in the financial report, "Since 2018, the Group has been actively exploring business opportunities. In the past five years since 2015, China's alcohol market has maintained a rapid growth of 5% to 7.1%. As of December 31, 2019, the annual revenue of China's liquor market was 562 billion yuan. Therefore, with the continuous development of China's economy, the alcohol market is expected to grow steadily. The Group seized the huge market opportunity and expanded its beverage division through the sale of alcohol at the end of 2020. ”

Not only is a new "beverage department" established in the company's business, Xinyang Maojian's determination to do alcohol business is very firm. Just in February this year, Xinyang Maojian announced that Mudanjiang Longjin Liquor, an indirect wholly-owned subsidiary of the Company, had acquired a 100% stake in the Mainland liquor business from an independent third party--- Beijing Yaolailong Micro Liquor for a consideration of RMB80 million, including RMB5 million in cash, and was paid for by issuing RMB75 million of one-year zero-interest acceptance notes.

However, it should be noted that the current name change to "China Guolong Moutai Group Co., Ltd." is only a suggestion of the board of directors and has not really been adopted. The announcement also noted that the name change would require the approval of the Extraordinary General Meeting of Shareholders and the approval of the Registrar of Companies in Bermuda.

Gao Tingting, a lawyer at Bank of China Law Firm in Beijing, told The Paper that if the company has no connection with Moutai and does not have permission, there will be problems with trademark and industrial and commercial name changes.

The surging news reporter inquired about the China trademark network, showing that at present, "Guolong Moutai" or "China Dragon Moutai" has not yet been registered.

As of the close of trading on February 16, Xinyang Mao was up 2.35% to HK$0.435.

Editor-in-Charge: It's Winter

Proofreader: Zhang Liangliang