Chen Jinsong: In 2021, the World Union Bank will challenge the highest agency sales in 2017

On the afternoon of April 15, the World Union Bank held the 2020 annual performance meeting, which was attended by Hu Jia, chairman of the group, Chen Jinsong, co-chairman, Zhu Min, general manager, Xiao Jiahe, executive vice president, Xue Wen, financial director, wu Huiming, secretary of the board of directors, and other management.

When asked about the growth space of the current large transaction business, Chen Jinsong responded that the industry cannot hope that the first-hand real estate buildings will continue to grow rapidly as before, which is unrealistic.

He further said that the World Union Bank has its own algorithm, in 2019, the domestic real estate transaction area almost reached the peak, and it is deduced that by 2050, with the increase of the urbanization rate, including the transformation of the old city, the transaction area will drop to about 1.1 billion square meters.

At the same time, assuming that cities are differentiated, the original growth of more than 600 cities will become about 100 to maintain growth, and the World Union Bank will still choose to develop in 100 cities. "So we don't care about the total reduction, what matters is where it grows, what year it increases."

Chen Jinsong then talked about the agency, he said that the efficiency of the developer's own sales is getting lower and lower, and the situation of setting up a sales team and the World Union Bank PK will become the norm, because the developer's self-traffic and private domain traffic have no conversion value, so that the private domain traffic of the developer's sales staff has no motivation to operate.

"Agency fees have been reduced to a very low level." Instead, he said that the private domain traffic currently operated by the agent has conversion value, such as one property is not sold, but it may be sold in another property.

"We are confident in the future growth of the World Union Bank." He explained that the first is that the total amount of cities entered by the company does not decrease but increases, and the second is that the value can be improved.

"So we don't have the tools that are born on the digital scene, and we don't have the tools themselves, we can even become the tools of the industry." We're not competing with the platform, we're not the same thing as them, our ass is sitting on the developer's side. ”

Finally, Chen Jinsong said that in 2021, the World Union Bank will challenge the highest sales in 2017, and if there is no major regulatory change this year, it is confident to challenge the sales target for the highest year.

Past data show that in 2017, the World Union Bank achieved a total of 497,100 agent sales units; the cumulative realized but unsettled agent sales were about 358.1 billion yuan.

This article originated from the viewpoint real estate network