Chen Jinsong on the decline in performance: the World Union Bank has not done enough digitalization and has been "robbed" by many platforms

On the afternoon of April 15, the World Union Bank held the 2020 annual performance meeting, which was attended by Hu Jia, chairman of the group, Chen Jinsong, co-chairman, Zhu Min, general manager, Xiao Jiahe, executive vice president, Xue Wen, financial director, wu Huiming, secretary of the board of directors, and other management.

Chen Jinsong said that since Dahengqin Group became the actual controller of the World Union Bank, the first thing the company did was to reflect, including exploring what was done well and what was not done well before 2020.

"We first have to divest some of the original, very heavy assets that are dragging down performance and are not the main direction."

Secondly, Chen Jinsong said that the major shareholders and the World Union Bank have made a 2111 strategy, of which 2 are concentrated in the direction of large transactions and large asset management. He reflected that the decline in the performance of the World Union Bank in the past was mainly due to insufficient digitalization and insufficient attention, so that it was robbed by many platforms.

He explained that in any real estate, 1/3 of the customers are naturally door-to-door, and 1/3 may be advertised, and 1/3 is the channel. As a result, the real estate was robbed by the platform, and 1/3 of the online was all from the channel, which meant that 1/3 of the natural visitors were charged a high channel fee, and the door-to-door customers were washed traffic.

"Not only the World Union Bank, but actually developers across the country have encountered this problem."

According to this, Chen Jinsong's basic judgment is that, first, the trend of continuous decline in agency fees has stopped, because it is now unaffordable; second, the era of agency value creation and the era of integrated platforms has begun; third, let all marketers regain control of digital tools, including the marketers of developers, and all real estate marketers have regained the initiative.

This article originated from the viewpoint real estate network