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With the popularity of online variety shows such as "Talk Show Conference", the offline performances of laughing fruit talk shows continue to be popular. In Shanghai, it is difficult to grab a ticket to see a talk show.
At 6:30 p.m., at the entrance of the Laughing Fruit Factory on the fifth floor of Xintiandi Square, the audience was queuing up to enter. I bypassed the long line and came to the "VR Laughing Fruit Factory" diagonally opposite to experience another possibility of talk shows.
I was invited by the clerk to sit in an "eggshell." He pointed to the four stand-up comedians on the screen and asked which one I wanted to see?
I hesitated and chose the passages of Yang Meng'en and Pang Bo. Before watching it, I was a little skeptical: in a virtual world, can I get a sense of presence?
The clerk helped me put on my VR headset and glasses, and the show began. Yang Meng'en appeared in front of my eyes, the scene was in a bar, and after a while the scene switched to the stage.
I have seen the performance of the Laughing Fruit Factory in the Thousand People Theater before, and this time with vr, the biggest feeling is the closer distance. Yang Meng'en was right in front of my eyes, within reach. He startled me with a chill for a moment, held out his hand to shake my hand, and joked with me the next. This sense of "one-on-one" interaction is also a rare experience for live talk shows.
Gu Yuzheng, the manager of the "VR Laughing Fruit Factory", told me that VR talk shows are already available in Japan and are very popular. The surge in demand for offline comedy consumer experience by Chinese audiences has made Xiaoguo Factory begin to explore more possibilities for consumption scenarios, and VR talk shows are a bold attempt.
"It's impossible for our actors to go on touring so many cities. With VR, audiences can see the best performances in each city and experience the feeling of being row by row. In the future, the 'eggshells' of the 'VR Laughing Fruit Factory' will be placed in different venues, and the audience can pay for the experience. ”
Isn't that like "Sing It"? A few years ago, mini KTV such as "Sing Bar Mai Song" became a new way of offline music consumption, quietly occupying public places with large traffic such as shopping malls and movie theaters, flexible and convenient, lower prices, and successfully competing for users' fragmented time. KTV is originally a way of entertainment for a group of people, and after the appearance of "Sing Bar", it seems that a person can also sing very hi.
Last year, an offline talk show in Shanghai, "Li Tian and His Friends," had a maximum ticket price of 1,080 yuan, comparable to the price of performances of international ballet troupes and Broadway classic musicals in China. Gu Yuzheng revealed that the current experience price in the "VR Laughing Fruit Factory" is 66 yuan for 3 paragraphs, and once the reservation is opened, it will soon be snatched up, which shows the audience's willingness to pay.
"It's great, it's less regrettable that you can't grab the front row tickets." Can I do it online? I can watch talk shows up close in home VR. One audience member said.
After experiencing VR talk shows, I felt that the "sense of immersion" needed to be strengthened. Gu Yuzheng told me that at present, the Laughing Fruit Factory is planning a new round of shooting, exploring a stronger sense of interaction and experience in VR, such as adding more scenes, increasing the audience's entry into the theater, and interacting with the actors at close range. Of course, there will also be more talk show actors trying VR talk shows.
"You can stand, you can sit down, you can take selfies with actors, you can even experience what it's like to be on stage and become a stand-up comedian. We're continuing to fumble and make virtual experiences better and better. ”
Of course, the use of VR talk shows is not limited to "singing". Gu Yuzheng said: "The audience can wear equipment, sit in the same movie theater or theater, and watch a virtual performance together; they can also wear VR glasses at home and enter the same performance site in the world to achieve cloud live broadcasting." ”
Source: Shangguan News