"China Brand Day" refers to the public welfare publicity of independent brands arranged by the State Council to encourage TV stations, radio stations at all levels, as well as print, Internet and other media to arrange public welfare publicity for independent brands at important times and important pages, aiming to tell the story of Chinese brands.
May 10, 2024 is the 8th "China Brand Day". The 2024 "China Brand Day" series of activities, jointly organized by the National Development and Reform Commission, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation and the State Intellectual Property Office, will kick off in Shanghai. The theme is "Chinese Brands, Shared by the World; Domestic trendy brand, product to build the future".
The series of activities will be held in a combination of online and offline mode, of which the offline event will be held at the Shanghai World Expo Exhibition and Convention Center, mainly including the opening ceremony of the 2024 "China Brand Day", the China Brand Development Conference, the China Brand Expo, etc. The 2024 China Brand Expo on the cloud will be launched on May 10, open online all year round, and exhibitors will display it online synchronously, build a brand database through rich multimedia means and forms, comprehensively display the achievements of mainland brand building, and present a never-ending brand event.
Today, "China Brand Day" has not only become an important moment for the exchange and display of Chinese brands, but also an important engine for the mainland to play a leading role in brands and promote high-quality development.
"China Brand Day" the country attaches great importance to the brand building work, let's take a look at how the brands are "holiday"!
The combination of time-honored brands and traditional Chinese culture highlights the self-confidence of national brands
To tell a good brand story, old brands bear the brunt.
As a century-old national brand, the pigment brand "Marley" joined hands with the Academy of Fine Arts to develop the latest series of Chinese painting and color ink of "Four Seasons Jiangnan", which appeared at the China Brand Day event. The "Four Seasons Jiangnan" series extracts the classic colors of the four seasons of the mainland "Jiangnan", such as lotus stem green, lotus petal powder, silk leaves, and frost sky...... The color matching and naming of each item fully refer to ancient Chinese poetry and ancient classics. Marley integrates traditional culture and Chinese literature, culture and art into color creation, giving full play to Chinese color aesthetics, keeping the roots of culture, and firmly following the best confirmation of brand positioning.
The musical instrument brand "Dunhuang" participated in the China Brand Day with the erhu, guzheng and muyueqin in the gift version of the small musical instrument series. Small musical instruments are reduced according to the same proportion of standard musical instruments, finely made, integrating culture, artistry and interest, with a certain ornamental and collection value, better promoting the culture of the Chinese nation, and allowing folk music to fully integrate into the lives of ordinary people, which is a cultural gift for music lovers and foreign friends. These lightweight, small instruments are particularly eye-catching at this China Brand Day event.
Jingdezhen porcelain, world-famous. In the Jingdezhen Pavilion, ceramic masters and intangible cultural heritage inheritors performed the blank drawing skills on the spot, and a set of golden ceramic cups attracted many audiences on the booth. It is understood that this is an improvement of the traditional firewood burning process, high-temperature color glaze and other processes, the integration of modern aesthetic design to launch porcelain, every month to launch new models, deeply loved by consumers at home and abroad.
New brand technology empowers innovation drive and forge new brand strength
Some of the "important weapons of the nation" are here! These "big guys" stand tall with their heads held high, all of which demonstrate the great strength of China's construction!
The world's largest diameter full-section hard rock boring machine "Caucasus", the world's first green shield machine, and the first pile-beam integrated intelligent bridge building machine in China...... In front of the booth of China Railway, a number of "hard-core" innovation achievements are eye-catching.
The world's first megawatt-scale floating wave energy power generation device "Nankun" exhibited by China Southern Power Grid and the first autonomous controllable large model "Big Watt" in the power industry also attracted many visitors. "We adhere to the guidance of scientific and technological innovation, accelerate the cultivation and development of new quality productivity, and strive to build a new power system." Qian Chaoyang, general manager of China Southern Power Grid Corporation, said.
The "silk steel" exhibited by Beijing Shougang is corrosion-resistant and high-temperature resistant, filling the domestic gap; Zoomlion brought the world's largest tonnage all-terrain crane, with internationally leading technical indicators; Chengdu Guimu Robot launched the world's first pavement health automatic detection robot...... "Created in China" has emerged, and the core competitiveness of Chinese brands has been further enhanced.
China National Building Materials exhibited high-end new material products such as high-performance carbon fiber and ultra-thin flexible foldable glass, while high-end new energy models such as BYD looked up to the U9 and Denza N7 attracted onlookers, and Bosideng's high-end outdoor down jacket made a wonderful appearance...... Chinese brands are accelerating their progress towards the middle and high end of the industrial chain.
Regional brands work together to create new brand advantages
"China Brand Day" should tell the "Chinese brand story" well, it is not only a stage for some developed cities to show their brands, but also requires regional collaboration to create new brand advantages.
In addition to the innovative highlights such as domestic electric vertical take-off and landing aircraft, domestic large cruise ships, and humanoid robots, the Shanghai Pavilion also sorted out the new progress of Shanghai's construction of high-end industrial clusters, the construction of characteristic industrial parks, and support for high-tech enterprises.
In addition, the "Hehe Co-creation" special exhibition area is the highlight of this year's China Brand Expo, China Bicycle Association, China Institute of Certified Public Accountants, China Construction Enterprise Management Association, etc., in the form of special displays, focusing on the development of the industry. The China Brand Development Conference held a keynote meeting and a number of parallel meetings, inviting enterprises in steel, textile and garment industries to discuss brand development.
With the institutional advantages of the socialist market economy, the demand advantage of the super-large-scale market, the supply advantage of a complete industrial system, and the talent advantage of a large number of high-quality workers and entrepreneurs, the fundamentals of China's strong economic resilience, full potential, wide room for maneuver, and long-term improvement will not change. Taking advantage of the momentum and working for a long time, Chinese brands will continue to bloom with new vitality and reach a new level!
(Article source: People's Daily, China Brand Day, i Jinshan)