In everything that's happening around the world, many people have embraced food as a source of comfort and hope, just like Indonesians
Whether it's by eating, cooking or delivering food, food is a new shoulder to lean on. Just like anywhere else, food has gotten closer and closer to the hearts of Indonesians.
<h1 class="pgc-h-arrow-right" data-track="17" > Oreo cheesecake</h1>
We all fell victim to Dagona coffee, and Indonesians caught the bugs of the coffee whip. Now, street vendors are selling bubble coffee for less than $1. Thanks to Dalgona, more budget-friendly, concise recipes have emerged on Tiktok, which unravels the myth that cooking delicious food requires a lot of experience. Of course, in gorengan (fritters sold by street vendors) and tapas countries, recipes that everyone likes to try are potato donuts, Oreo cheesecake, Indomie carbonara and Balinese milk pie.
For more experienced home cooks, they take the time to hone their cooking skills. Some even upgrade and profit from cooking to embrace their entrepreneurial selves. From Basque grilled cheesecake, Yoshinoya beef bowl, silky hojicha pudding to homemade pasta, quality homemade food can be found in just a short phone call.
<h1 class="pgc-h-arrow-right" data-track="22" >2</h1>
Treatment packages have always been one of the best ways to express love during the corona period, and nothing speaks more about care than food. Biscuits, herbal jam drinks, coffee and tiramisu are rarely popular foods, and during Ramadan it becomes a common love language. With the arrival of Eid, deliveries became more frequent as various businesses came up with limited edition hampers with customizable cards to maintain the spirit of holiday solidarity.
This year's fasting season also benefited from abundant family time. To enhance this connection, many hot pot and Korean barbecue restaurants offer a full-service dining experience to enjoy with loved ones. Places like Chongqing's June 1st Birthday and Magal have extensive menus and are equipped with iconic tableware that ruin those who eat at home. Intimate home dining is a trend we hope to see often after quarantine, while ensuring zero stress on reservations.
<h1 class="pgc-h-arrow-right" data-track="27" >3</h1>
Where would we go without coffee? Would Indonesians live without their es kopi susu? As local coffee shops introduced 1-litre bottled es kopi susu, the boom in blending ice lattes with palm sugar in the mid-19s was still strong. Local pioneer Toko Kopi Tuku was one of the first companies to offer this service, and the initial hype was real. Orders open every day at just 10pm and coffee is snapped up within minutes!
Almost every coffee shop now has its own 1-liter bottled specialty drink, whether it's iced chocolate, matcha lattes, or even classic black coffee. Starbucks even joined the trend, and soon after, boba tea shops poured in. Chatime has the famous bottled roasted milk tea, while Xingfutang comes with 2 liters of milk tea and DIY boba for more hands-on experience.
<h1 class="pgc-h-arrow-right" data-track="32" >4</h1>
It's hard to demarcate the start and end of work during WFH, but we still live on weekends! With virtual happy hour and live DJ becoming the new norm, bars like Slits have launched cocktail promotions that allow you to easily play while you swim around the home. We've also seen an increase in homegrown bartenders, as some bartenders have also introduced DIY cocktail kits. So don't be shocked if your colleague will whip a mean Gin and T the next time they see them.
Don't like drinking on your own? Jakarta's favorite bars, such as Union and Kilo Lounge, have created bottled versions of their signature cocktails that can be enjoyed after a long day of back-to-back calls. Now, the bottling service has become more comfortable because you can have free shipping at home and drink at a low price, and many places across the country have introduced a lot of services.
<h1 class="pgc-h-arrow-right" data-track="37" >5</h1>
Now you can learn how to cook a regular piece of meat, such as cork stoppers and screws
Nowadays, we see a new dining experience: something behind the kitchen door. Owners and chefs are making an appearance at the IG Live conference to talk about their industry journey. Eatlah is a local chain of salted egg specialty stores that do this through the #ChitChatLah episode. They work with other industry players to discuss brands, COVID-19 trends, etc. to increase their love and support for local brands.
Some of the other popular Instagram sessions we've seen are virtual picnic events for various well-known chefs. Award-winning chef Fernando Sindu from Cork and Screw takes a live class to teach hungry customers how to improve vacuum-packed steaks, while Chef Talita Setyadi from BEAU Bakery has released a tutorial on how to recreate a viscous praline chocolate cake from the #BakeAtHome package. The trend also followed as chefs at The Westin Bali abandoned recipes on how to make famous dishes at home.
<h1 class="pgc-h-arrow-right" data-track="41" >6</h1>
Drivers of food delivery services have been a little-known hero worldwide, especially in times like these. To take their lives to the next level, many Indonesians have been buying meals for their chauffeurs to show their gratitude. The restaurant even offers a special menu for customers to order a driver. Some businesses even donate meals in exchange for the dishes they buy.
We've also seen the rise of independent soup kitchens, even for those who have never cooked before. Crowdfunded meals are then distributed to people affected by the pandemic, such as street vendors and market hawkers, as well as taxi and ride-hailing drivers. Businesses are following the movement and opening their doors to these informal workers, where they can eat at home.
<h1 class="pgc-h-arrow-right" data-track="46" >7 </h1>
Taking 4 hours and 1 minute, "patient bread" made by Ahmad Fadil Martian preserves the best, one of the most interesting trends that makes the country cheer is chocolate rice "painting" on bread.