Text | Zhang Jingwu (Head of the Department of Film and Television Arts, School of Communication, Fujian Normal University, Professor of Film Studies, Doctoral Supervisor)
On October 1, the National Day war blockbuster "Chosin Lake" is being screened and received rave reviews. But on this day, the WeChat public account called Deepfocus published an incredible review article "Shoddy main theme, to whom is it dedicated?" " directly aimed at "Chosin Lake". In just two hours, this sensational "malicious bad review" was forwarded by some netizens who did not know the truth, causing a bad impact on the reputation of the film.
With its panoramic historical presentation, vivid character portrayal and sophisticated technical production, "Chosin Lake" paid tribute to the great spirit of the War to Resist US Aggression and Aid Korea, ignited the audience's long-lost enthusiasm for watching movies, and won a double harvest at the box office and word of mouth. Although the film also has some fly in the ointment, there is no doubt that from the perspective of audience and market reaction, the film is a very popular domestic mainstream film, a masterpiece, and a rare masterpiece of domestic war movies in recent years.
But what is unexpected is that it is such a good work recognized by the public, and it encountered "malicious bad reviews" given by "malicious critics" on the second day of release. In that vicious review article that did not rub traffic with bad intentions, "Chosin Lake", which was jointly used by three famous directors, lasted for several years, invested 1.3 billion yuan in funds, and had more than 70,000 actors, turned out to be a useless and shoddy product. What is even more painful is that the main theme of the film has flourished in these years, and a large number of high-quality masterpieces have been born continuously, but this "malicious critic" ignores the truth of the facts and insists on pouring dirty water on the entire main theme film genre.
Obviously, the purpose of some self-media timely publishing "title party" style film reviews is not to carry out objective and fair literary and artistic criticism of movies, but its real purpose is to rub traffic, attract eyeballs, increase fans, become Internet celebrities, expand the popularity of public accounts, and then harvest economic benefits. These irresponsible "malicious bad reviews" have hyped up the self-media, but they have hurt good movies, "stigmatized" good movies, and may even make some good movies lose their money and die in the stigma effect.
Mr. Lu Xun has long reminded, "It is of course very pleasant for malicious critics to gallop on the ground of young seedlings, but it is young seedlings that suffer." The good development situation of domestic films needs healthy literary and artistic criticism to protect, positive literary and artistic criticism to boost, and more "well-intentioned critics" to carry out objective criticism. Although literary and art criticism does not reject "bad reviews" and even welcomes objective and fair "bad reviews", we should absolutely be vigilant against those "malicious bad reviews" that do not respect the truth, are irresponsible, and create rumors. Just as those conscientious online stores cannot tolerate "malicious bad reviews", we should also resolutely say no to those "malicious bad reviews" that do not ask questions and only want to cause a sensation.