On October 27th, the immersive entertainment collection space - Sheepman MAX brand strategy conference was held at the Xanadu Hotel on Kehua North Road, which not only officially announced that Sheepman MAX was about to land in Chengdu Highland Center, but also launched a new "First Visual Immersion Theater", with the theme of "Defining New Live Entertainment", constantly innovating and providing Generation Z players with a richer new experience of offline entertainment consumption.
The press conference was jointly organized by Mianyang Plan Culture Media Co., Ltd. (hereinafter referred to as Mianyang Plan Media) and Sichuan Yalong Brand Management Co., Ltd. (hereinafter referred to as Sichuan Yalong), with the participation of leading brands such as Chongqing Earl and Wuyinmen as co-founders. More than 100 top managers and their teams in the industry appeared at the event site to help, and nearly 80 authoritative media and senior media people gathered at the scene to witness the major start of Sheepman MAX in the immersive entertainment sector.
High-quality resources, exploration comes true
At the press conference, the co-founders spoke from the directions of brand, market, and operation. Among them, Feng Mingqiang, chairman of Sichuan Yalong Group, which has well-known brands such as "Tip of the Tongue Party", said: The strong rise of The Z generation will bring new content forms to all walks of life, and if you want to maintain your strong attractiveness, you must break away from the assembly line template products.
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Subsequently, Lin Yusong, chairman of Mianyang Plan Media, who is also a "veteran of the industry", shared the brand development of Sheepman MAX in the expectations of the people, and clearly expressed the concept of "original innovation", which will be deeply integrated with the Sheepman MAX brand, and will continue to optimize and innovate in many aspects such as scenes and content in the future.
It is understood that the Sheep Man MAX Secret Room team under Mianyang Plan Media innovatively created the first "first visual immersive interaction" form of disaster theater, and invited He Yang, chairman of Wuyinmen, the industry's top construction team, to personally lead the design, and join hands with the senior scenery team of Mianyang Plan Media to create an entertainment collection space covering an area of 4800 square meters.
Multi-dimensional innovation, high-frequency revitalization
At the launch, the team spokesperson highlighted that sheep man MAX takes the theater story as the design core, and realizes the ultra-high simulation of the crisis scene through the accurate reproduction of the scene and the 1-to-1 restoration of the story setting, bringing consumers an immersive interactive experience like the scene.
In addition to the strict control of atmosphere, space and environment, Sheepman MAX has high-quality scripts such as "Ghost Night Brocade Line", "Evil", "Rescue", "Shining", etc., and "Ghost Night Brocade Line", which won the five secret room related theme selection awards, and has the title of "Theater Ceiling". Among them, multi-angle content such as film-level immersive experience, cultural script of fusion innovation, and professional interpretation of role foil also shows the strong brand strength of Sheep Man MAX from multiple dimensions.
"Defining a new real-life entertainment" as the brand pursuit of Sheepman MAX, in addition to cultivating high-quality IP content and broadening the original products, it is the social responsibility that Sheepman MAX takes the lead in taking on the responsibility of social responsibility by using the art space intertwined with virtual reality to evoke people's observation and reflection on life. In the future, Sheepman MAX will continue to cultivate in the entertainment consumption sector, bringing a new vitality soil to the immersive entertainment industry, and creating a real-life entertainment that can deeply connect consumers!