Nan'an, Fujian: "Small Trademarks" Drive "Big Industries"

The picture shows the staff of the Nan'an Municipal Market Supervision and Administration Bureau visiting the pineapple planting industry base. Photo by Chen Jiangtao

Nan'an, October 27 (Xinhua) -- As an important part of the intellectual property system, geographical indications not only represent the quality, characteristics or reputation of regional products, but also symbolize the image business card of regional economic and cultural development. Nan'an, a famous hometown of overseas Chinese, has driven a "big industry" with a "small trademark".

In recent years, the Market Supervision and Administration Bureau of Nan'an City, Fujian Province, has continued to optimize the business environment through the in-depth implementation of the brand strategy, increased the cultivation of key enterprise brands, and promoted a "small trademark" to drive a "big industry", and the brand economy has begun to show results. At present, there are 92,957 registered trademarks in Nan'an, including 6 geographical indication trademarks, 156 Madrid international registered trademarks and 30 well-known trademarks.

The Nan'an Municipal Market Supervision and Administration Bureau combines the characteristics of the development of the agricultural product industry, digs deep into the characteristic agricultural products, and actively cultivates more geographical indication certification trademarks. At the same time, professionals were organized to provide case-by-case guidance on geographical indications with mature declaration conditions, prepare application materials, and this year has promoted the declaration of the geographical indication certification trademarks of "Nan'an honey" and "Nan'an Gaoru Taro" and approved by the State Intellectual Property Office.

Pengxi Village, Dongtian Town, Nan'an City, vigorously develops the pineapple planting industry, and the whole village has a pineapple planting area of more than 3,200 mu, which is the largest pineapple planting base in Quanzhou. The Nan'an Municipal Market Supervision and Administration Bureau guided the "Pengxi Pineapple", which has cultivation value and market prospects, to actively apply for geographical indication trademarks, so that "small trademarks" can drive "large industries".

"Originally, the pineapples in our village were planted separately, the yield was low, there was no trademark, let alone packaging design, it looked more like a 'three no' product, and the price could not go up." Mr. Hong, a farmer in Dongtian Town, Nan'an City, told reporters, "After the guidance and help of the staff of the Market Supervision Bureau, we have concentrated on planting and applying for geographical indications, the packaging is more exquisite, the price has also gone up, and now the income is getting better and better every year."

It is worth mentioning that the Nan'an Market Supervision and Administration Bureau has also continuously improved the intellectual property incentive policy and formed a more targeted support mechanism. For the newly registered geographical indication certification trademarks and collective trademarks registered by the State Administration for Market Regulation, a reward of 100,000 yuan will be awarded for each piece. (End)

Source: China News Network