At the 2020 Guangzhou Auto Show, "GAC Aean" announced its independent operation and comprehensively built a high-end technology brand, while at the same time, GAC New Energy Automobile Co., Ltd. was renamed "GAC Aean New Energy Automobile Co., Ltd." After about a year of operation, among the high-end brands launched by a number of state-owned car companies, GAC Aegon is relatively successful. Behind all this, there is one person, that is, Xiao Yong, deputy general manager.
<h1 class="pgc-h-arrow-right" data-track="4" > the past and present lives of GAC Aean</h1>
As mentioned above, gac aeon's predecessor is GAC New Energy, the company began in 2017, the early launch of the GAC Trumpchi series of electric vehicles, mainly in the form of oil to electricity, in 2018 launched Aion S, but not yet an independent brand, but also only a car series.
Frankly speaking, the early GAC Trumpchi New Energy, the product is more general, there have been many of its car friends to react to the car review network related problems. For example, hybrid models have very high fuel consumption, the interior is relatively poor, and it is common for headlights to turn yellow. But it is some of these cars, Xiao Yong, the general manager of sales responsible for GAC Trumpchi and later GAC New Energy, who can establish a brand image step by step and sell well. It is also the success of GAC Trumpchi and New Energy that gives GAC Group the confidence to build a high-end electric vehicle brand of "Aian".
Today, after a year of independence, Aehan has sold more than 10,000 for five consecutive months. And in the past September, the sales of AION family terminals reached 13,586 vehicles, an increase of 124% year-on-year, once again catching up with Tesla and other new and old car manufacturing forces, leading China's new energy vehicle market. At the same time, GAC Aeon said that in September, AION's full range of models won a total of nearly 20,000 orders, climbing a new high. Unlike other brands in the past, Aeon is positioned at the high end, and it is even more rare to achieve such sales.
At the beginning of the year, Xiao Yong said that this year's Eian sales target is 100,000, and he is confident of completing it. As of the end of September, the cumulative sales volume is 78,700 vehicles, with the current momentum, GAC Aean completed the annual sales target a month in advance should not have any suspense, and Xiao Yong has also become a car review network to pay attention to the car circle for many years, the industry's rare executives can maintain "blow to do" executives.
<h1 class="pgc-h-arrow-right" data-track="6" > the "controversial" leader</h1>
Ayearn is now "selling well", and there is a fundamental reason, that is, "doing well". GAC has always been a car company with relatively good independent technical capabilities, which can be seen from the "number one" of GAC Aean. As the general manager of GAC Aean, Gu Huinan, 2021 is already his 39th year of service for GAC, his technical background, more than 30 years of engine-related research and development experience, in 2007 began to be responsible for GAC's autonomous powertrain system, in terms of technology and production, for GAC Trumpchi, GAC New Energy have made great contributions. Because of this, it has also gained the trust of GAC Group, and at the time of the establishment of GAC New Energy, it suddenly became the general manager from the R & D and production position, and Xiao Yong, the sales general manager who was previously partnered with him, became his deputy in the new position and supported its marketing work.
Some media once commented on the golden partner, saying that "Xiao Yong's sales performance is outstanding, making him more well-known than a leader", which is on the one hand a recognition of Xiao Yong, on the other hand, because Gu Huinan used to be responsible for product technology work, not a "public star" in the circle. However, after taking charge of new energy in recent years, the exposure rate has increased significantly, but he has also accidentally become a "controversial" figure, and some people even say that he has brought a certain "negative" impact to Xiao Yong's Eian marketing work.
Especially at the beginning of this year, at the 100-person forum, General Manager Gu Huinan, on behalf of the company, published the "bragging" remarks of GAC Aian's "1000 km endurance" and "80% charging in 80%" technology during the year, which was suspected of being immediately "punched in the face" by Academician Ouyang Minggao, and was considered by insiders as a technical person. After the media fermentation, the Aeon brand was once damaged, suffered from "unrealistic" misunderstandings, and was even considered difficult to complete this year's sales target. After the "trouble" of the first hand, fortunately, there was a good "second in command", Xiao Yong once again stepped forward and handed over the perfect answer sheet of This year's E'an.
<h1 class="pgc-h-arrow-right" data-track="8" > the second in command of "Xiao Yong and Good Fighting"</h1>
Almost any successful car company will have a deputy general manager who understands the market, understands sales, or even a "second-in-command", just like Zheng Gang Daniel Zhang gang of BAIC BJEV in the past, And Tesla's Musk has Gillan, and the person who solves the worries for Gu Huinan is Xiao Yong, Xiao Yong, who is good at war. He is actually the "elder" of GAC's independence, responsible for the sales of GAC passenger cars from a very early age, and has been the general manager of GAC Trumpchi Sales Company and the deputy general manager of GAC Passenger Vehicles for many years. It has witnessed the process of GAC Trumpchi from scratch and from small to large, leading GAC's own brand to maintain an average annual compound growth rate of 85% for 6 consecutive years since its listing at the end of 2010. In September 2017, Xiao Yong was transferred to GAC New Energy as deputy general manager and became Gu Huinan's deputy.
Some media say that Xiao Yong has greater influence than Gu Huinan, in fact, on the one hand, it is a problem of the nature of the work, on the other hand, it is also an affirmation of Xiao Yong, it is very difficult to sell cars "explosive", and it is even more difficult to sell cars that are not particularly outstanding in the early days, and for Chinese state-owned car companies, it is the most difficult thing to successfully create a high-end brand, because our country is really scarce. It is believed that after the retirement of General Manager Gu Huinan, Xiao Yong will have a very great possibility to lead GAC Aean to become another successful high-end automobile brand in China, like the "Hongqi" car, the car review network judges that this is a high probability of what will happen.
This article is the original of "Car Review Network", author: Observer Xiao Liu, editor: Tian Miao, may not be reproduced without permission. Pay attention to the "car review network" and focus on in-depth reporting of the automotive industry.