Men in suits and leather shoes, women dressed in costumes, celebrating bouquets of red carpet flowers beside the shutter, this is Tokyo Kabukicho at night, today is very special, the guests are not for fun, but to attend the kabuki accompaniment queen Aizawa emiiri's retirement ceremony.
Japan's strongest sake girl, Aizawa Emiri
Aizawa Emiri, who has an Internet celebrity-style face, doesn't look very old, but she is already the queen of wine in Kabukicho, Japan. On March 29 and 30, 2019, she bid farewell to her status as a wine escort and held a grand retirement ceremony.
Aizawa Emiri retirement ceremony
After just two days of retirement, her nightclub,"Forty Five," sold a staggering 250 million yen (16.4 million RMB).
In the two days of drunken gold fans, you can not only see a thousand gold guests, but also her friends in the wine industry - the top escort girls in various famous stores in Japan, among which Nagoya's top wine escort girl enrike also spent a thousand dollars for her sisters at the retirement ceremony, spending a total of 1.28 million yen.
Aize emiri's wine girls are also top players
During the retirement ceremony of Aizawa Emiri, a guest named "Azheng" attracted the attention of Japanese netizens. He wears several sets of Watches and rings totaling 200 million yen in Beijing, and the 6-carat HARRY WINSTON diamond ring is very conspicuous in the light of the nightclub.
The acquaintance A is a heavy hand
"A Zheng" is one of the most famous regulars of Aize emiri, with a thousand dollars in the nightclub "Forty Five" and gave a gift to Aizemiri in the escort industry in one fell swoop, only in 2018 White Day, "A Zheng" sent LV suitcases, LVT shirts, LV toys, CHANEL coats, HARRY WINSTON brooches and so on to Aize emiri.
Aize emiri and Ah Zheng presented a picture of the 100 million yuan of champagne
In the personal SNS of "A-Zheng", he can be seen everywhere in various shops and different escort girls, but he also has his own nightclub while wandering in the nightclub, with more than 70 companies under his name, and he carries more than 4 million yen in cash every day.
All this makes people wonder, what is the role of Japan's sake girl, and why has Aizawa emiri become the strongest in Japan?
Go to Tokyo,
Be the top wine girl
Born in Yokohama, Kanagawa Prefecture, Aizawa Emiri became a nightclub escort girl at the age of 18 after a brief period of working at a convenience store.
According to her own account, the first time she was interested in the job of nightclub accompaniment was in high school, when she did not want to do things, every day was very listless, but like dresses and beautiful things, felt that she could wear dresses, makeup, work like a princess cute and can also have money, so she chose to debut in nightclubs.
Aze emiri blog cover
She started out working at a nightclub near her hometown, broke up with her boyfriend as an opportunity to come to Tokyo, and as her popularity grew, she changed nightclubs several times, from Roppongi to Kabukicho, and then came to the "Forty Five" nightclub in 2014, where she worked until she retired. In the public's impression, the so-called accompaniment is the need to charm the guests and keep drinking with the guests, but simply and rudely drinking can not go to the peak, such as Roland, the king of kabukicho male public relations who has recently been on the hot search in China, never drinks, and aizawa emiri, the queen of Kabukicho, never drinks.
Open Aize emiri's Instagram and you'll see the exquisite atmosphere: travel photos around the world, photos with guest gifts, photos with luxury goods, etc., with money in capital letters. As a top barmaid, even without special events, Aizawa emiiri can easily earn tens of millions of dollars per month, with an annual income of 200 million yen, and the monthly expenditure has reached a maximum of 9.74 million yen.
Ai zeemiri open home
She once unveiled her mansion on the Japanese talk show Matsuko Conference, a 120-square-meter apartment with a monthly rent of 900,000 yen (about 54,000 yuan), a Rolls-Royce Phantom, a Hermes platinum bag or Chanel, and a jewelry mostly Harry Winston. In an interview with the program, she took out a passbook deposit from the refrigerator for 30 million yen.
Slash life
Knowing Aizawa Emiri's experience and gorgeous costumes will inevitably leave a frivolous impression, but in fact, the motto of this wine girl is "hard work will not be betrayed", and she is regarded by many young women as a role model for a slash youth in capital letters: wine girl / fashion magazine model / company owner. Emiri began her multi-habitat development during her active duty as a wine girl. According to a video she posted on Youtube, you can see a corner of her slash life.
-10:35 Meeting at the clinic-
In June 2018, Emiri opened the Venus Beauty Clinic, a self-supervised beauty clinic in Shinjuku, which includes skin care, hair removal, weight loss, etc., and includes male beauty services in addition to female customers. Although from the review of the clinic, the customer base is mostly fans of Aize emiri, but the clinic is still at a high reputation level of zero bad reviews. Aize emiri regularly visits the clinic to meet with the staff to discuss hospitality techniques.
-13:00 Meeting for upcoming new books-
In her winemaking career, Aizawa Emiri published 3 books and 1 photo album, including her introduction to fashion, her personal business path, life concepts, etc., like a successful person.
-15:00 Meeting for clothing brands-
In 2013, Emiri founded emiriaWiz, a ready-to-wear brand produced by herself, and although the brand price was high, the price of skirts was generally around 20,000-50,000 yen, and the outerwear was hundreds of thousands of yen, but due to her own popularity, many styles were sold in a short period of time after the new product, and in 2015, she achieved monthly sales of 150 million yen, and opened a physical store in Shinjuku the following year.
When she starred in the show "Matsuko Conference", the program team had conducted a survey of her brand customer base, most of whom were barmaids from outside Tokyo, and even sake girls who came to Tokyo from Nagaoka in Niigata every month to buy clothes.
-16:15 Meeting at Forty Five-
Since 2016, Aize emiri has been promoted from a barmaid to a producer at Forty Five, and has made the store a popular nightclub, although her career as a barmaid has come to an end, but the working relationship with her old owner is still maintained, and after retiring, she will return to the store regularly to meet with the clerk and make her own suggestions on hospitality.
-18:40 Interview and shooting-
At the age of 23, Emiri, as the top player of the nightclub where she worked at the time, debuted in the wine girl fashion magazine "Little Devil Ageha", and became an exclusive model for the same magazine in 2012.
Aize Emiri's first appearance in the magazine
At the retirement ceremony, the editor-in-chief of the magazine also came to the scene to celebrate her, and the magazine also came with her suspension. After saying goodbye to her drinking career, she became the exclusive model for the magazine "Sister Ageha". For her, introducing interviews and showing herself in front of camera has become commonplace, and she has also been involved in several fashion catwalks.
-21:45 For the cover of a new book-
Overtime shooting is a common thing for Aize emiri, she mentioned in the video interview that she wakes up every day to reply to 100+ work messages, so relatively speaking, private messages will be very slow to reply, sometimes sleep deprived to makeup and styling will also fall asleep, putting work first is one of her life principles. At the end of March this year, Emiri launched a personal Youtube channel, which led to more than one million views of the two videos of the event, sharing beauty dressing skills and pick-up skills for wine girls.
After retiring, Aizawa Emiri took a photo with Shinzo Abe at the LDP's imploring meeting. Because the SNOW filter used in the photo, so that Abe in the photo grew rabbit ears and beard, Aize emiri was attacked by many netizens, saying that it was too unserious to release photos of the prime minister.
But this is not the first time that Emiri has crossed over with politics, as she has previously published a photo with Suga without rabbit ears.
Some netizens also questioned why the LDP's earnest pro-family meeting would invite the accompanying wine girls to attend, although it was a negative "out of the circle", but it was enough to glimpse her wide network.
Ginza's ace mom Sang
However, the appearance of the wine girl in Japanese politics and even society, Emiri is not the first, nor is she the top one. The real ace mom, Kuwa, is not in Kabukicho, but in Ginza, the Shirasaka Aki known as the gigantic legend of Ginza.
Aki Shirasaka, who does not take the glamorous style
Born as a wine girl, the more typical way out is to become a mother Sang to continue to walk in this wine companion industry. A graduate of Waseda University, Aki Shirasaka joined the industry at the age of 20 and opened an independent shop at the age of 29, becoming the youngest mother in Ginza, Kuwa.
Her father is a reporter for the Yomiuri Shimbun, she was taught by her father from a young age that "women should take a step behind men", her mother runs an abacus private school, her brother is a doctor, she grew up in such a family, she was admitted to Waseda University, worked in an old club during college, she assiduously honed her words, followed her predecessors to learn how to guess the hearts of men, and became the top brand of the store in just one year. Later, he was recommended by his mother at the time to open an independent store under the name of "female college mother Sang", and became a hot figure at that time. Ginza is regarded as the most expensive area in Tokyo, and in the case of inaba Nanachimachi, which was filmed in the NHK documentary, the seat fee alone costs 25,000 yuan, and the price of drinks ranges from more than 10,000 to 90,000 yuan.
Aki Shirasaka, who has been in the business for more than 20 years and now runs four stores, sees the four roles of the Ginza Club as follows:
(1) Function as a business extension
(2) The function of staging a family party
(3) As a healing space, the oasis function of restoring self-confidence and self-confidence
(4) The function of information exchange
Unlike Kabukicho nightclubs, which put beauty first, clubs in Ginza value beauty, but the joy of smiling and talking, as well as the indispensable enthusiasm when sending greeting letters and texting to customers, are essential. The club in Ginza is also known as the "Second Secretary's Office" and is even used to promote negotiations on big business. And the ace mother Sang Neng can stand out among the wine girls who are accompanied by a dry job, and the difference may lie in this.
Shirasaka asked the waitresses to frequently read the economic pages of newspapers and economic magazines to keep abreast of the latest economic situation in advance, and in addition, capable waitresses and mothers can confirm the financial situation through the performance of the company, and keep information such as changes in the personnel of supervisors and ministers in mind and update the data at any time. They can even match clients with mergers, acquisitions and new deals, arguably the Ginza Club is also a cog in the Japanese economic machine.
Aki Shirasaka's store is a microcosm of the japanese business community: a male from a chemical product manufacturer lost the competition for president, and when he was sent to a local subsidiary, he said I would work hard there, and soon after the head office fell into crisis, the president stepped down, and he became the new president and returned to Ginza again, which is a resurrection drama that can often be seen in the store.
The lifespan of clubs in Ginza is generally 5 months, and it is not an easy task to keep the club standing for many years, and the reason why Shirasaka Yaki, as an ace mother, sang, can maintain the popularity of the club is that in addition to teaching her subordinates to improve the quality of service, she is also familiar with the birthdays of guests, family status, and the type of women she likes.
Every morning, Shirasaka would spend five hours greeting the guests who had arrived the day before, and every New Year's Day and other moments, she would personally write postcards to her guests, Valentine's Day to send chocolates with her own photos, everything herself, the guests were all touched by her sincerity.
During the Great East Japan Earthquake and the financial crisis, Shirasaka Aki faced a huge crisis, the entire Ginza club was full of doors, and the creditors were constantly coming to the door to collect debts, she spent a period of "hellish days", but with the support of some guests, she personally negotiated with the president of the bank and devoted herself to developing the charm of Ginza and constantly working to revive Ginza.
In addition to running a club, Shirasaka is widely active in all aspects of society. She is also a director of the Ginza Social Diet Association (GSK), the director of the Greening Department, the director of the Tokyo Office in Takeda City, Oita Prefecture, the director of the Ginza Bee Project, and the representative of the Ginza Fuzi Association of the Aspiring Women's Association, of which GSK is a group of 1,700 bars and clubs in Ginza.
The club's moms held greening activities on the rooftops of Ginza and gave lectures at the Tokyo Campus of Kyoto University of The Performing Arts to share their business experiences. In her opinion, Ginza should not only be a paper drunk gold fan, but also need people here to run it together. Ginza is not only a place to sharpen men, but also a "place for you to constantly improve yourself", aizawa emiri compared to this ordinary-looking mother Sang, although much more beautiful, but there may be a lot to learn.
Note: This article is reproduced from the public account "ellemen Ruishi"
ID：ellemen_china
The content of this article does not represent the views and positions of the East Asian Review
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