Qianjiang Evening News hourly news reporter Shi Wen
This year's Double Eleven shopping spree has begun, and the year-end rally of the Choppers Party has been sounded.
The head anchor live broadcast with goods has repeatedly exceeded 100 million, is it also a credit to you?
How good is live e-commerce?
A set of data from the Hangzhou Municipal Bureau of Commerce shows that in 2020, the cumulative sales of live e-commerce on the three major platforms of Taobao Live, Douyin and Kuaishou reached 1,687.62 billion yuan.
Among them, the sales of Taobao live broadcast platform reached 1101.75 billion yuan last year, accounting for 65.3% of the total sales of live broadcasting on the three major platforms.
In addition to the head anchors such as Wei Ya Li Jiaqi, in the e-commerce capital of Hangzhou, celebrities, hosts and mid-waist anchors have also joined the Double Eleven live e-commerce war.
Not much to say, how hard do the anchors fight on Double Eleven?
Today, the hourly news reporter will take you into a live e-commerce agency in Hangzhou Future Science and Technology City, "Remote Look Network", focusing on a new female anchor of Internet celebrities who has millions of fans on the Douyin platform - Dali.
1] As a TV shopping host for ten years, she switched to runway to become an e-commerce anchor
The live broadcast, which originally ended at 4 p.m., was postponed for a few minutes before it was released. "To interact with the fans."
Before coming to Hangzhou, Dali worked as a host for a decade on the TV shopping channel in Hubei.
In May last year, the 30-year-old Dali decided to give up, change the track of life, and go to Hangzhou to do live e-commerce.
With years of hosting experience, she stood out and successfully applied for the position of Assistant Anchor of Wang Zulan.
Later, Dali began to operate its own Douyin number, as an independent female anchor, and the main product category was beauty and skin care.
This million-fan account has only been in operation for 1 year.
"Hangzhou is a fair city, as long as you are willing to work hard, you will reap the rewards."
Talking about the female anchor career this year, Dali, who came to Hangzhou empty-handed and alone, was very emotional.
After more than a month of live broadcasting on Douyin, she had a scene with more than 10 million yuan. At this time, Douyin took the initiative to find Dali and invited her to live stream goods with Sabine in the same frame.
After that, Dali cooperated with many artists to live stream the goods.
Feel free to open her douyin small video, and the hourly news reporter found that she had interacted with the "national uncle" Wang Yaoqing.
She not only gained a career in Hangzhou, but also gained love. Speaking of which, her face had the color of happiness.
In just one year, Dali struggled into a way that many people could not achieve in their lifetime.
2] At one point, she was live for 14 hours a day, and she lost 88 pounds at 1 meter 7
Behind all this is a word, spelling.
Da Yu personal experience tells you: In the past year, she has broadcast live for 14 hours a day, usually at 11 or 2 o'clock in the evening, and then shoot a small video. "Broadcast for more than ten hours, and if you don't eat in the middle, you will eat a few wonton dumplings."
At 1.7 meters tall, she lost only 88 pounds last year.
My mother was particularly distressed, so she came to Hangzhou to cook for Dali every day.
When many people are worried about weight loss, Dali shared with the hourly reporter: "I eat delicious food made by my mother every day, and now it has risen to 93 pounds." ”
Dali was too hard to fight, and such a high-intensity working state also directly dragged down her body.
She finally realized that health was the most important thing.
"Now I've slowed down at work and changed the original 14-hour live broadcast to 4 hours." Dali said this with some weariness.
Her future way of carrying goods will also be more inclined to short videos.
The hourly reporter chatted with Dali, and the loud voice of another anchor floated from time to time in the next room.
The changes in the Internet era always come too quickly, and Dali has a clear understanding of himself.
She told the hourly reporter: "Maybe in three or five years, I may have switched to a new track and run hard in a whole new field." ”
3] The sample room of live e-commerce is already full
Statistics show that at present, the three major platforms of Taobao Live, Douyin and Kuaishou have more than one million fans, and there are about 800 anchors in Hangzhou.
"Remote Look Network" used to do mobile games, and now it is mainly engaged in live e-commerce, with more than 100 anchors and more than 20 signed artists, like Wang Zulan, Wang Yaoqing, Jia Nailiang, host Shen Tao and so on.
The delivery warehouse of "Remote Look Network" is in Xiaoshan, and the sales season of Singles' Day begins on October 14.
The sample room in the building has been filled with all kinds of autumn and winter clothing, skin care cosmetics, daily necessities, food, drinks and drinks, and from time to time there are staff to inventory the goods.
The busyness will continue for some time.
This is a double eleven in the eyes of a cargo anchor.
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