The rebound of the word-of-mouth reputation of the follow-up series of "Ming Detective" in the name of "Great Detective" has the significance of jumping out of the content, whether it is for the multiple types of "cultivation" content that has just stood firm, or the maze track that Mango is expanding, it is necessary that this head sign still has appeal and can still give confidence.
Author: Lan Er
Editor: Prince Zhi
Format: Wang Wei
In 2022, the renamed "Detective 7" has experienced the most difficult season since its birth due to a series of twists and turns such as the change of the core production team, the absence of important resident guest Sabine, and the inability to broadcast a single episode of artist issues. Although the show has stabilized after the first few episodes, and more than half of the case stories have been affirmed by loyal fans, its Douban score of 7.7 has caused the show to have an important word-of-mouth decline in many years, and also made people uncertain about the follow-up of this series.
However, "Detective 8", which has been broadcast for the whole month since its launch, is still re-proving itself: after the end of the first case, the show's Douban score reached 9.2 points, and the current show has passed a third, and the score is still 9.1 points.
Core viewers believe that the highest rating they can give to "Detective 8" is "the feeling of returning to the first few seasons to watch Detective", and the key to this is that the show is re-finding the golden balance ratio of content design.
The revival of the show's reputation at this time also has the significance of jumping out of itself - whether it is for the multiple types of "cultivation" content that has just stood firm, or the maze track that Mango is expanding, it is necessary that this head sign still has appeal and can still give confidence.
Working on "balance", what did "Detective 8" do?
"Detective 8" has launched one pilot film and four feature films, from the overall content rhythm and experience, to the novelty of the single issue.
In terms of overall arrangement, the role positioning of each issue is very accurate and effective.
The pilot film "Advanced Party", using a "acquaintance bureau" board game, made the overall show make a lot of highlights in funny, reversed, competitive, and brain-burning at the beginning, and was called "the best pilot in eight-year history" by many audiences, which fully heated up the scene.
Subsequently, the first and second phases formed the "Sunset Horror" series, completing a classic "Ming Detective" classic continuous case type of pre-case reality and post-case surreal continuous case type, and the three facades of the core reasoning, stimulation and intention of this show were directly hit out with high energy.
Then continue to play steadily, the third issue of "Leaving the Surface of the Planet" continues to echo the social science fiction fever at that time, and the fourth issue of "Flying Over the Madman's Wish" falls back to the most simple strong reasoning.
This kind of broadcast quality and rhythm is especially different from the previous season, it makes the audience get a good sense of experience and excitement from the beginning, and forms a good acceptance and expectation for the content of this season.
From the specific content level, although different audiences love to watch "Ming Detective" for a variety of reasons, such as logic, care, bickering and terriers, CP stew, etc., what can achieve the greatest audience value is the balance of reasoning, plot, and funny, and the eighth season has obviously put effort into this.
In fact, the audience's more concentrated questions for "Detective 7" are that the emphasis on intention is lighter than logic, and the emphasis on story over reasoning, especially when the positioning of the program emphasizes more on highlighting the value of popularizing the law, it is considered that the "sense of indoctrination" is heavier. But the key behind this may not be more "expression", but that suspense reasoning is more routine and lack of novelty, so there is a feeling of imbalance - these signals have actually existed initially in about the fifth and sixth seasons, and they are more obvious in the storms of the seventh season. Therefore, in the eighth season, the show first makes significant innovations from different angles, which will have a more fundamental effect.
What we can clearly see is that each single-issue case in this season has an innovative point, forming a highlight point and a difference in the logic of suspense reasoning.
The original game in "Advanced Party" relies on thinking and understanding, but also has a lot of luck and accidents, and the situation is diverse, bringing about changing confrontations and partnerships, changing individual situations, plus some tacit understanding and relaxation atmosphere of acquaintances, so it can naturally inspire a lot of unexpected "scheming", reactions, terriers and other key highlights.
In "Sunset Cry I.", the large-scale real scene is full of "big case" sense, especially the imaginative mechanism puzzle "Balance Elevator", which brings strong stimulation to the audience. "Sunset Cry II" is a mixture of soul exchange, accomplice mechanics, escape dreams, werewolf killing and other setting elements, making interactive reasoning and camp defense very sufficient.
What is very solid in "Leaving the Surface of the Planet" is that it is not a sci-fi shell and tells a conventional crime story, the entire case logic is designed in the sci-fi imagination and the corresponding physical system, such as the key method of crime is to use water in the space environment to form a sphere with strong tension in anti-gravity situations, and firmly wrap people in it to death. The reasoning of the case requires a certain degree of professionalism and knowledge, so the presentation will convey a lot of "knowledge refresh" pleasure to the audience.
"One Flying Over the Madman's Wish" is a rare structure of "double corpse case" from the beginning, which does not have a high-energy concept like the previous issues, but instead returns to the character motivation, clue reasoning, the design is both breakthrough and rigorous, very exciting brainpower.
At the same time, the content of this season still has a strong intention related to reality: for example, "Sunset Cry I" covers a variety of realistic women's issues such as sexual assault, domestic violence, victim guilt, and serious public opinion manipulation; Sunset II extends to sexism in a broader sense, as well as the cancer of stereotypical rules and stereotypes; The issue of mental illness and the discrimination and stigmatization of illness in "One Flight Over the Mad Man's Wish" is still very insightful about society. It is worth mentioning that "Leaving the Surface of the Planet" also captures the core of "science fiction", that is, in the imagination of technology and the future, to map reality, deduce human choices, and social changes.
For now, "Detective 8" to adjust the plot concept, on the one hand, is reflected in the detailed design, such as making the character conflict and the character motivation full of deeper contradictions, rather than repeating some bloody reversals or simple revenge, typical reflected in the two cases such as "Leaving the Surface of the Planet" and "Flying Over the Madman's Wish", the conflict is based on different principles and choices in the face of human survival and core social issues; On the one hand, there is a "sense of faith" in the details of content presentation and guest role-playing, which is typically reflected in the "Sunset Horror" series, when faced with the more real and immersive anger of ordinary people being harmed.
On the whole, making possible innovations from multiple angles in the design of case logic, motivation, and techniques, and digging deeper in the plot with a sense of conviction, and not stopping on the surface, are some of the keys to "Detective 8" maintaining stable praise so far.
Mango's new reasoning content will be released, and "clear detection" must first guard the market
The reversal of the series of word-of-mouth brought by "Detective 8" is critical at this time, because the content camp of Mango's suspenseful reasoning concept is actively expanding, and many of them are still rooted in the content ecology of "Detective", and it is still needed to continue to carry the banner.
In Mango's film content, the derivative value of "Ming Detective" is unfolded by people, concepts, patterns, symbols, cultures and other forms.
People are more familiar and have successfully continued at present, typical examples such as "Detective Academy" and "Ming Detective" concert.
The amateur brain PK program "Detective Academy" generated by the competition for the position of the feature film "Detective Assistant", because of its great success, this show has got rid of the sense of "derivation" and has become a linkage but also independent value of content, and has its own derivative variety show "The Party of Nanbowan". For example, the board game of the eighth season of "Advanced Party" recorded a version of the game lineup with the "Ming Detective" guest and the "famous scholar" Xueba, and launched on the same day, using the gameplay and solutions of two different groups of people to form a complete presentation of the game.
At the same time, in the past two or three years, the amateur masters in the "famous school" have become a special artist group with the label of "brain power" in Mango, flexibly exported to a variety of content containing suspense, thrust, and intellectual competition inside and outside Mango, and have become the main MC in some small and medium-sized content.
The "NZND" and "Detective Mind" concerts have formed a limited program format because the virtual concepts such as the character group and the soul of the guest group in "Ming Detective" have a relatively large memory point and recognition with the community culture. For example, "Detective Heart Detective New Year Concert" has become a la carte paid content, with two episodes this year, with a single episode of nearly 70 million and 80 million views respectively.
In addition, the big movement that has been tried in previous years, as well as the revised form of "I Am a Great Detective" launched on Hunan Satellite TV, as well as three interactive micro-dramas, mainly in the hope of making some efforts on the audience, expanding the audience possibilities of suspense reasoning, and achieving more interaction with the audience. Objectively speaking, although in the mainstream Douban scoring system and the "Ming Detective" audience, such attempts have either not received too high evaluation or produced too large-scale splashes, they have made valuable arrangements for the scale of national reach of suspense interaction and the possibility of derivation of "Ming Detective" content.
Perhaps on the basis of such experience, in the past two years, in addition to several files of content that have been formed, new content attempts based on the concepts of "clear detection" and suspense reasoning have achieved some innovations in small and medium-sized and simple modes.
For example, from 2021 to 2022, the Damang Micro variety show will be online for two consecutive seasons of "YES OR NO", with a single episode of more than ten or twenty minutes in length, focusing on the concept of "speedy" reasoning, with "famous learning" academic overlord artists as the main lineup, with miniature on-site evidence collection, plot performances, combined with direct questions to the parties, and the parties only answer "yes" and "no" to restore the truth. It is worth noting that this show has also accumulated word of mouth through two seasons of mature form, although the scale of the audience as a micro-variety show is relatively small, the Douban score of the second season has quickly risen to 8.1 points, making the launch of subsequent content more stable. At present, the third season has entered the preliminary preparation
For example, at the end of 2022, Mango released a lightweight long variety show "Looking for Passers-by Fake", also participated by the core guests of "Famous Learning", a single episode of 30~40 minutes, diverging the idea of "reasoning" existence, making a rather innovative composite type in variety shows, using suspense reasoning + workplace observation, entering the micro work situation of all walks of life in one phase, and reasoning through observation and contact to find out the fake staff played by the actors, which also left a very good audience evaluation.
This year, there is a goal of "opening up the year-round content" on the mango fan track, and the landing is to launch multiple fans of different sizes and practices to cover the whole year.
It has now been published such as -
"Women's Reasoning Society" will be an all-female lineup, through an issue of immersive reasoning to solve puzzles, continue to advance the process, and finally form a serial-style whole season of truth exploration. This variety show has a relatively high degree of attention in the core audience group of "Ming Detective", and has already formed its own super talk and daily discussion, and the popular female reasoning strong men Wang Ou and Yang Rong in "Ming Detective" have become candidates with great voice from the audience.
"Reasoning Begins", large-scale real-life reasoning, this variety show is also optimistic about "must be hot" by many "Ming Detective" audiences, it is worth noting that according to the information that will be displayed in the previous Mango promotion, this variety show will take out the virtual detective agency "Hey Hey Detective Agency" concept in "Ming Detective" to incubate independently.
In addition, the new derivative micro-drama "Detective Ye" directly associated with the "Detective" IP has also been developed by Damang, which has been completed and is expected to be launched in mid-April and the final stage of "Detective 8". The play will uncover the mystery of the founding of the important concept of "Ming Detective", the Detective Club.
It can be seen that although the "Ming Detective" series has reached the eighth season, its IP diversification and the diversification of reasoning content from this source are still being expanded larger and farther, so for this comprehensive N generation, although its current loyal audience is basically locked in the core circle, it seems to be inferior to the early circle, but it still needs to use a solid content reputation to stabilize its national memory point and influence, and guard the market for the new content matrix in the future and the next explosive content that is accumulating.
Source of the distribution map of this article: B station UP main "Mu Mu Mu Mu away from A"
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