"Shiozu Black Phoenix, fragrant spring city". On the afternoon of September 17, Yanjin County held a publicity and marketing promotion meeting for black chicken in Kunming, which aims to reconstruct the brand of yanjin black chicken, fully promote rural revitalization, promote farmers' income, let yanjin black chicken go out of the mountains and go to the whole country, let more citizens eat ecological nutrition, food and medicine, delicious and fragrant high-quality ingredients, so that this product with a story and a memory of nostalgia can gain The taste of China on the tip of the tongue. People from all walks of life in Kunming, representatives of merchants and enterprises, and central, provincial and municipal media were invited to participate in the promotion meeting.
"The Black Chicken King of the World, the Black Phoenix of Shiojin". The Yanjin black-boned chicken is named after its origin and main production in Yanjin County, Yunnan Province. The pottery chicken relics of the Eastern Han Dynasty found in Yanjin archaeology have a history of more than 1,800 years. Yanjin black bone chicken is a unique warm and humid, green water and green mountains in the natural ecological environment of Yanjin, after long-term natural breeding and careful breeding and formation of black bone chicken rare bird breeds, set the taste, health care, nutrition in one; to the upi, black meat, black bone, internal organs are dark black as a significant feature; rich in calcium, iron, zinc, selenium and other mineral elements and 16 kinds of essential amino acids, with high protein, low fat significant characteristics; not only the meat is tender, delicious, but also enhance the physique, anti-aging, longevity, longevity, The effect of emollient beauty has the reputation of "eating as the crown of meat". It has been designated by authoritative chicken experts as "the only black-boned chicken rare bird breed in Yunnan, one of the few in the country, comparable to the world's famous chickens". Yanjin black-boned chicken has successively won the honorary certificates and titles of "Directory of Poultry Breed Resources in China" of the Ministry of Agriculture, "Geographical Indication Protection Products of the Ministry of Agriculture", "Geographical Indication Certification Trademark of the State Administration for Industry and Commerce", "Six Famous Chickens" in Yunnan, "Top Ten Famous Chickens" in China, and "Ten Treasures" in Zhaotong.
Geographical indication agricultural products have a unique region, unique production methods, unique quality and unique history and culture, and are products with stories and nostalgia. After years of development, especially since 2019, Yanjin County has reconstructed the black chicken brand, firmly established a step-by-step summit and 10% of the boutique awareness on the spire, strictly implemented the "five norms and two unification" breeding norms, at present, the Dianfeng breeding farm that incubates 6 million chicken seedlings per year has been completed and put into use, 3 deheated 1 million chickens per year have been put into operation, 2680 ecological breeding chicken coops have been fully fed, and the processing plant that slaughters 10 million chickens per year has been produced and operated. The traceability and controllable system from incubation to breeding to table has been officially launched, and online sales, membership-based direct sales, and product experience stores have developed in Kunming, Chengdu and other places. Black bone chicken live chicken, fresh chicken, tianma black chicken, spicy black chicken, black chicken tempeh and so on are exported to Yun, Gui, Sichuan, Chongqing and Shanghai, Guangdong, Zhejiang and other regions. Nowadays, as a local agricultural special project supported by Yanjin County, The Wuji Industry ranks first among the three pillar industries of agriculture in Yanjin, and plans to invest 70 million yuan in special funds per year for three consecutive years to support development, covering and driving the county's easy-to-relocate farmers and low-income people to increase their income and become rich. The integrated, three-dimensional agricultural industrial chain of Yanjin Wu chicken has taken shape. It is planned that by 2025, the county will produce 10 million black chickens and achieve an output value of more than 1.5 billion yuan.
"Drinking mountain springs, eating herbs, roosting on trees, running under the forest, yanjin black chicken is incredible; raising kidney qi, increasing appearance, strengthening bones, not talking about old age, young and old should be really good." At the promotion meeting site, "Yanjin Wuji Good", "Deep Mountain Flying Out of the Black Phoenix", "Black Chicken as the Medium", "Black Chicken Greeting Wine" and other program performances with great black chicken cultural characteristics interspersed the whole process of the activity, Haolong Group, Luyuan Company, Bencheng Company and other enterprises on-site promotion of black chicken products, Unicom company on-site Yanjin black bone chicken traceability system for a wired display, the province's well-known old Chinese medicine Shi Hui appeared to say, from different sides of the Interpretation of the historical origin, significant characteristics, edible value, breeding methods, quality brands, etc. of Yanjin black bone chicken, The on-site cooking demonstration made the guests feast their eyes, the black chicken series products appeared on the scene, and the guests tasted it on the spot, and the praise was endless.
In the live broadcast room of the event, the Internet celebrity anchors Swallow and Erxi Ge made a live broadcast promotion for the "Yanjin Black Chicken", interacted with online netizens, and displayed special products such as chilled chicken, black eggs, canned black chicken, black chicken tempeh, and cold-eaten black bone chicken.
At present, yunnan bencheng and Yunnan Tianshun two sales companies have opened 10 Yanjin Wuji brand stores in Kunming, 10 stores in the store for the direct distribution of chilled chicken, Kunming citizens can directly buy Yanjin Wuji chicken in the Jingjing Xincheng store, Harmony Century Store, Zhuxin Agricultural Trade Store and other physical stores. At the same time, Yunnan Luyuan Food Technology Group Co., Ltd. has set up a black bone chicken marketing center in Shenzhen and Shanghai, online and offline simultaneous sales, online Pinduoduo flagship store, Taobao enterprise store has been officially sold, offline and Huadoubao joint, during the Mid-Autumn Festival National Day, invited well-known people and health experts, in Shenzhen each building area to hold 30 special promotions of black chicken.
Yanjin County Party Committee and Government with "Yanjin Wuji", on-site data, set examples, talk about advantages, talk about development, tell the story of "Black Chicken" becoming "Phoenix", promote the history and status quo of the development of Yanjin Wu Bone Chicken, production and market, brand and business opportunities, share with all guests the nutritional delicacies of Yanjin Wu Bone Chicken, share the infinite business opportunities of Yanjin Wu Bone Chicken, share the major opportunities for the development of Yanjin, warmly welcome merchants, entrepreneurs and friends from all walks of life from all over the country to Yanjin to investigate and guide, strengthen exchanges, enhance friendship, and carry out a wider range. Deeper collaboration. At the promotion meeting, Yanjin County held a signing ceremony for the Wuji project with Haolong Group, Luyuan Company and Bencheng Company.
It is reported that the black chicken marketing promotion meeting held in Kunming is the first activity of Yanjin to carry out special marketing in large and medium-sized cities, and next, Yanjin County will fully dock with Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Chengdu, Chongqing and other cities to carry out special marketing, open up sales channels, let Yanjin black bone chicken fly out of Yunnan, fly out of China, and sell to all over the world, so that Yanjin black bone chicken will truly become the world's golden phoenix.
Recommended today
Source/Zhaotong Daily Reporter Chen Zhonghua Yanjin Rong Media Reporter Li Chunqin Huang Chengyuan
Producer/Hu Huayu Editor/Bao Jin Editor/Chen Hesong Jiang Rui
Post/[email protected]
@ Weizhaotong in the construction of the iron powder group in the region, welcome to add the administrator WeChat (wzhaotong), add friends please note the name of the county and city + name + contact number (such as: Shuifu City Zhang Xiaojue 180XXXX0201), no complete remarks are not verified through, thank you for your support, thank you for your cooperation!
Warning: From now on, the graphic information pushed by the "WeiZhaotong" WeChat public account (wei-zhaotong) without permission is strictly prohibited from any media platform, self-media account, etc. to be reproduced and pushed from "Weizhaotong" in any form, and once discovered, it will be seriously investigated.