Yunnan Netnews (reporter Zhang Marui) "Yanjin Black Phoenix, fragrant spring city." On September 17th, the Wuji Publicity and Marketing Promotion Conference of Wuji in Yanjin County, Yunnan Province was held in Kunming. It aims to reconstruct the brand of Yanjin Wuji, fully promote the revitalization of the countryside, and promote the increase of farmers' income.
The site of the promotion meeting. Photo by Zhang Marui
Yang Shihan, secretary of the Yanjin County CPC Committee, and Song Tingzhu, county magistrate, together with the "Yanjin Wuji", listed data, set up examples, talked about advantages, talked about development, and told the story of "Wuji" becoming "Phoenix". Song Tingzhu introduced the history and status quo, production and market, brand and business opportunities of the development of Yanjin Wu bone chicken, shared with the guests the nutritional taste of Yanjin Wu Bone Chicken, shared the unlimited business opportunities of Yanjin Wu Bone Chicken, shared the major opportunities for the development of Yanjin, and warmly welcomed merchants, entrepreneurs and friends from all walks of life from all over the country to Visit and guide Yanjin, strengthen exchanges, enhance friendship, and carry out greater and deeper cooperation. At the promotion meeting, Yanjin County held a signing ceremony for the Wuji project with Haolong Group, Luyuan Company and Bencheng Company.
According to reports, since 2019, Yanjin County has reconstructed the black chicken brand, firmly established a step to the top and 10% of the boutique awareness on the spire, strictly implemented the "five norms and two unification" breeding norms, at present, the Dianfeng breeding farm that incubates 6 million chicken seedlings per year has been completed and put into use, 3 deheated 1 million chicken deheated farms per year have been put into operation, 2680 ecological breeding chicken coops have been fully fed, the processing plant that slaughters 10 million chickens per year has been produced and operated, and the whole traceability and controllable system from incubation to breeding to table has been officially launched. Online sales, membership system direct sales, product experience stores in Kunming, Chengdu and other places of magnificent development. Black bone chicken live chicken, fresh chicken, tianma black chicken, spicy black chicken, black chicken tempeh and so on are exported to Yun, Gui, Sichuan, Chongqing and Shanghai, Guangdong, Zhejiang and other regions.
Nowadays, as a local agricultural special project supported by Yanjin County, The Wuji Industry ranks first among the three pillar industries of agriculture in Yanjin, and plans to invest 70 million yuan in special funds per year for three consecutive years to support development, covering and driving the county's easy-to-relocate farmers and low-income people to increase their income and become rich. The integrated, three-dimensional agricultural industrial chain of Yanjin Wu chicken has taken shape. It is planned that by 2025, the county will produce 10 million black chickens and achieve an output value of more than 1.5 billion yuan.
It is reported that the Black Chicken Marketing Promotion Conference held in Kunming is the first activity of Yanjin to carry out special marketing in large and medium-sized cities, and next, Yanjin County will fully dock with Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Chengdu, Chongqing and other cities to carry out special marketing, open up sales channels, and let Yanjin Black Bone Chicken fly out of Yunnan and sell to all over the world.