■ Dianfeng black chicken incubation base
■ There is a tasting area at the promotion meeting, where guests can taste the delicious taste of Shiojin black chicken.
■ Yanjin County Government and Yunnan Agricultural University "County School" cooperation signing ceremony.
■ Shiozu black bone chicken tianma black chicken soup.
■ Shiozu ecological black-boned chicken
The first stop of the publicity and marketing promotion meeting of the large and medium-sized city of Wu bone chicken in Yanjin County, Yunnan Province was held in Kunming
"Shiozu Black Phoenix, fragrant spring city". A few days ago, Yanjin County, Yunnan Province, held a publicity and marketing promotion meeting for Yanjin Black Bone Chicken in Kunming, aiming to reconstruct the brand of Yanjin Black Chicken, fully promote rural revitalization, and let Yanjin Black Bone Chicken go out of the mountains and go to the whole country.
At the promotion meeting, Yang Shihan, secretary of the Yanjin County Party Committee, and Song Tingzhu, the county magistrate, joined hands to stand for the "Yanjin Black Bone Chicken" and warmly invited merchants from all over the country and friends from all walks of life to come to Yanjin for exchanges and cooperation. Yanjin County, Haolong Group, Luyuan Company and Bencheng Company held a signing ceremony for the black bone chicken project, and also held a "county school" cooperation signing ceremony with Yunnan Agricultural University, marking that the Yanjin black bone chicken industry has entered the stage of collaborative innovation between industry, education and research.
It is reported that this is the first activity of Yanjin to carry out special marketing of black-bone chicken in large and medium-sized cities. Next, Yanjin County will carry out special marketing in Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Chengdu, Chongqing and other cities, so that Yanjin black bone chicken can fly out of Yunnan, fly out of China, and truly become the world's golden phoenix.
East-West collaboration has boosted the accelerated development of the Yanjin Black Bone Chicken
Yanjin black-bone chicken is named because of its origin and main production in Yanjin County, Yunnan Province, which has a history of more than 1800 years, and has been designated by authoritative chicken experts as "the only black-boned chicken rare bird breed in Yunnan, one of the few in the country, comparable to the world's famous chickens". Yanjin black bone chicken is characterized by black color, such as black skin, black meat, black bone and internal organs; it is rich in mineral elements such as calcium, iron, zinc, selenium and 16 kinds of essential amino acids, and has the reputation of "eating as the crown of meat". Yanjin black-boned chicken has obtained honorary certificates and titles such as the "Directory of Poultry Breed Resources in China" of the Ministry of Agriculture, the geographical indication protection products of the Ministry of Agriculture, the geographical indication certification trademark of the State Administration for Industry and Commerce, the "Six Famous Chickens" in Yunnan, the "Top Ten Famous Chickens" in China, and the "Ten Treasures" in Zhaotong.
After years of development, especially since 2019, Yanjin County has reconstructed the black bone chicken brand, firmly established a one-step climb to the top and 10% of the boutique consciousness on the spire, and strictly implemented the "five norms and two unifications" breeding norms. At present, the Dianfeng breeding farm that incubates 6 million chicken seedlings per year has been completed and put into use, 3 deheated farms with an annual deheated 1 million birds have been put into operation, 2680 ecological breeding chicken coops have been fully fed, the processing plant that slaughters 10 million chickens per year has been produced and operated, the whole traceability and controllable system from incubation to breeding to the table has been officially launched, online and offline sales channels have been established, and the agricultural industry chain of Yanjin Wu bone chicken characteristics that integrates breeding, incubation, breeding, breeding, adding, research and marketing has taken shape.
The rapid development of Yanjin black bone chicken is inseparable from the development of poverty alleviation cooperation between the east and the west. In 2018, Chen Wenquan was sent by Zhongshan City to Yanjin County, Zhaotong City, Yunnan Province, as a member of the Standing Committee of the County Party Committee and deputy county governor, he introduced to the New Express reporter that the Yanjin Black Bone Chicken is a local high-quality specialty product, but the development scale at that time was not enough, the industrial chain was relatively weak, for this reason, Zhongshan City carried out several major tasks: First, invest more than 10 million yuan, introduce enterprises to build the Yanjin Black Bone Chicken Industrial Park; second, use funds and projects to support and guide local farmers to cultivate high-quality black bone chicken seedlings, and support breeding entities to expand the scale of breeding The third is to strengthen market docking, including organizing large breeders to participate in the east-west production and marketing docking activities and product exhibitions held in Zhongshan and Guangzhou; and taking enterprises in the industrial park to Zhongshan, Shenzhen and other cities in the Greater Bay Area to find sales channels. "Now that I have returned to work at the Zhongshan Municipal Bureau of Agriculture and Rural Affairs, we are still paying attention to the development of The Yanjin and Yanjin black bone chicken industries, and the enterprises we introduced before will still contact us now." Chen Wenquan, member of the party group of the Zhongshan Municipal Bureau of Agriculture and Rural Affairs and secretary of the party committee of the organ, said.
Nowadays, Yanjin black bone chicken, as a local agricultural specialty project supported by Yanjin County, is the first of the "three major industries for enriching the people", and plans to invest 70 million yuan of special funds per year for three consecutive years to support development, covering and driving the county's easy-to-relocate farmers and low-income people to increase their income and become rich. It is planned that by 2025, the county will produce 10 million black-bone chickens and achieve an output value of more than 1.5 billion yuan.
"County-school" cooperation helps Yanjin black-bone chicken "fly farther"
Under the impetus of the poverty alleviation cooperation between the east and the west, through the joint cooperation efforts of the local area of Yanjin and Zhongshan City, the Yanjin black bone chicken has flown out of the mountains and flew to the whole country. At present, Yunnan Bencheng and Yunnan Tianshun two sales companies in Kunming has opened 10 Yanjin black bone chicken brand stores, at the same time in Shenzhen, Shanghai set up a black bone chicken marketing center, online and offline sales at the same time, online Pinduoduo flagship store, Taobao enterprise store has been officially sold, black bone chicken live chicken, fresh chicken, Tianma black chicken soup, spicy black chicken, black chicken tempeh and other exports to Yun, Gui, Sichuan, Chongqing and Shanghai, Guangdong, Zhejiang and other regions. Offline and Hehua Doubao, during the Mid-Autumn Festival National Day, invited well-known people and health experts to hold 30 special promotions for Yanjin black bone chicken in the major building areas of Shenzhen.
In addition to smooth sales, industrial prosperity is also inseparable from the support of talents and technology, at the promotion meeting of the same day, the Yanjin County People's Government and Yunnan Agricultural University held a "county-school" cooperation signing ceremony in Kunming, marking that the development of the Yanjin black bone chicken industry has entered the stage of collaborative innovation between industry, academia and research.
Yang Shihan, secretary of the Yanjin County PARTY Committee, said that the signing of the contract is an important measure for Yanjin County to strive to build a "rural revitalization demonstration area, ecological protection and restoration demonstration area, and green industry development base". It is hoped to deepen exchanges and cooperation between the two sides, build a working platform for scientific and technological cooperation, carry out the cultivation of agricultural talents, achieve accurate docking of agricultural science and technology and projects, and implement various cooperation contents one by one.
Yanjin County Governor Song Tingzhu said that the signing of the contract is of great significance to shaping the brand image of "Yanjin Black Bone Chicken", promoting the development of the "3 + N" rich people's industry of black bone chicken, beef cattle and bamboo shoots, and helping rural revitalization, and the county party committee and county government will make every effort to provide preferential policies, a relaxed environment and efficient services, and also hope that Yunnan Agricultural University will actively allocate expert groups to guide the Quality and Efficiency of the Yanjin Black Bone Chicken Industry. Sheng Jun, president of Yunnan Agricultural University, said that around the team formation, breeding, disease purification and prevention and control technology, deep processing product research and development, meat quality and feed nutrition research, demonstration base construction, talent training, breeding technology guidance and other cooperation areas, strengthen technology and talent protection, and fully promote the development of the Yanjin black bone chicken industry.
Writer: New Express reporter Fang Yi Correspondent Huang Qilun / Editor-in-charge: Zeng Guizhen / Editor: Huang Haiyan / Proofreader: Cai Jia