A few days ago, the National Autumn Sugar Fair was held in Tianjin, and the 15th China Food Industry "Growth Star" Award Ceremony also came to an end. The theme of this year's Growth Star is "Growing Against the Trend", which aims to discover the growth power of new consumption, new concepts and new scenarios, and interpret the growth momentum and development connotation. The "Cong brand Shaji No. 1" sea buckthorn juice produced by Congpai (Shanxi) Great Health Co., Ltd. successfully won the "Annual Potential New Product" award of this year's Growth Star.
Zhang Zelang, general manager of Cong brand "Shaji No. 1" sea buckthorn beverage, accepted an exclusive interview
The food industry "Growth Star" selection activity, known as China's "Oscar of the food industry", is guided by the China Food Industry Association and the National Sugar and Wine Association Office, and has been held for fifteen consecutive years. At the award ceremony, Xu Jian, deputy secretary-general of the China Food Industry Association, said in his speech that as the highest specification and largest selection activity in China's food industry, the list of "growth stars" has been released for 15 consecutive years, and many well-known "super items" have come out of here.
Sea buckthorn, commonly known as vinegar willow, sour slippery, sour slippery. The data shows that it is rich in 190 kinds of trace elements and bioactive substances that are beneficial to the human body, of which the vitamin C content is 3 times that of kiwifruit and 200 times that of apples, and it is known as the "king of vitamin C", the "king of life" and "the protector of human health in the 21st century", which has high nutritional value and market development value.
Cong brand "Sha Ji No. 1" sea buckthorn juice, produced by Cong Pai (Shanxi) Great Health Company Honor. Products focus on the concept of health + wonderful taste + creative packaging market positioning.
The production enterprise is located in Fushan County, Shanxi Province, "Shaji No. 1" sea buckthorn juice, selected from the Taiyue MountainOus Area excellent sea buckthorn fruit as a processing raw material, and there is no pollution by industrial enterprises in the surrounding hundred miles. Using a unique raw pressing process, the product has no flavor, pigment addition, mellow taste, sweet taste, and the product highlights the quality advantages of raw juice, nutrition and health.
In particular, the company invests a lot of scientific research efforts to break through the bottleneck of the "sour" taste of ordinary sea buckthorn juice, lock in the nutritional quality and make the taste more refreshing. For a time, it caused a sensation in the industry and exploded this autumn (Tianjin) sugar and wine party.
300ml pull loop glass bottle (left) 350ml triangle plastic bottle (right) 1L le buckle bottle (middle)
The product combines the traditional taste of flavor juice and the packaging of the pull-ring glass bottle and the internet red trend of the open triangle bottle to meet the consumption needs of different consumer groups and make drinking more enjoyable and convenient. At the same time, "Shaji No. 1" cleverly borrows the harmonic sounds of "Sea Buckthorn" and "Shaji", grafts the quality sense of "No. 1" first, and carries out quality positioning and brand promotion to attract more consumer attention and marketing recognition.
It is understood that at present, the Cong brand "Shaji No. 1" sea buckthorn juice has three kinds of packaging to meet different consumption habits and scenarios, 300ml pull ring glass bottle, 350ml triangle plastic bottle and 1L le buckle bottle. The simple and eye-catching packaging design, comfortable and bright color collocation, and directly hit the visual and emotional needs of consumers, not only help dealers smoothly open catering channels, but also achieve omni-channel coverage of catering, ready-to-drink, and special communication, and win the favor of consumers, especially young people. In addition, Shaji No.1 also launched the red can "festive package" and the 1.5L square box "sharing package" to achieve comprehensive coverage of the wedding, party and other banquet markets.
Cong brand "Sha Ji No. 1" sea buckthorn juice series, created by Cong Pai (Shanxi) Great Health Co., Ltd. In terms of brand communication, Cong brand "Shaji No. 1" was placed in the central second set of "Is It True" advertising, and cooperated with the authoritative new media matrix in an all-round way: detonating the communication potential, strengthening the channel voice, professionally focusing on the research and development and sales of health drinks, and realizing brand empowerment for "Shaji No. 1".
Red can "festive pack" and 1.5L square box "sharing pack"
[Editor: Qiao Kun]