"I want to repair umbrellas and sharpen knives, but I don't know where to find a master?" "I want to learn to use my mobile phone to take a taxi, register and shop online, but when I am older, I always learn and forget, and I ask more and worry about the children's annoyance." "When will the residents of the north side of the town be able to go out and run errands like the residents of the south of the town?" ......
Recently, the Ministry of Commerce and 12 other departments jointly issued the "Opinions on Promoting the Construction of a Quarter-hour Convenient Living Circle in Cities", which requires the development of low-profit formats under the premise of safety and legality, such as "one point multi-purpose" and service superposition, to ensure the necessities of life. The reporter learned from Pengpu Town in Jing'an District that the town will combine the existing planning to promote the construction of the "quarter of an hour convenient life circle" to build a "big chess game", so that the town can plug in the wings of economic take-off, and it is also full of fireworks in the world.
The area of Pengpu Town is narrow from north to south, like a streamer hanging down in the north of Jing'an District. How to open up the "last mile" of multiple life scenes such as schooling, medical treatment, dining, fitness, entertainment and so on? From the acceptance of affairs, public culture to convenient services, the party committee and government of Pengpu Town face the diversity of residents' demands, actively respond to the concerns of the masses for a better life, and actively explore the construction of a "15-minute living circle" by connecting high-quality resources in all aspects.
At present, small-town residents can enjoy convenient services such as umbrella repair, sharpening knives, haircuts, and free clinics at their doorstep, and the elderly have also learned to use mobile phones to take taxis, register and shop online, and residents can walk out to run errands, sports, leisure and other places within 15 minutes. At this point, a lifelike 15-minute life circle "Charm Town" is being presented in front of the eyes of the people of Pengpu Town and the world.
Pay attention to people's livelihood: in a quarter of an hour, residents go out to do things conveniently and efficiently
Once upon a time, residents living in the north of the town who wanted to run errands in the center of the town were inevitably suffering from boats and cars. "It used to take about an hour to get to the community affairs center." Ms. Wu, a resident of the northern part of the town, told reporters. The voice of the town residents is the concern of the town party committee and the town government. After repeated demonstration and on-site investigation, the Pengpu town government finally chose to set up a community affairs acceptance service extension point in No. 1362 Jiangchang West Road (Lane 1366 Neighborhood Committee) in the central and northern part of the town, where the community residents live relatively concentrated, extending the affairs acceptance center to the residential area and delivering the center's services to the doorstep of the people.
On March 5, 2019, the extension service point of pengpu town community affairs acceptance service center officially began to receive and work outside. From this day on, the residents of the north of the town began to enjoy their "15-minute life circle". From the addition and replacement of medical record books, the application for supplementary medical benefits for hospitalization of retired workers of the Federation of Trade Unions, to the application for the respect for the elderly card and the new version of the social security card... The center has launched more than 50 measures to benefit the people in 10 categories, each of which is closely related to the lives of the people, and residents can "solve" things at any time at the doorstep of their homes. "Now I can go downstairs to do things, and the efficiency has been greatly improved, which has saved me a lot of time." This initiative has made Ms. Wu and many more residents living in the north of the town full of praise.
With the vigorous development of a new generation of information technology such as artificial intelligence, cloud computing, and big data, the content and form of public services have also undergone profound changes. Based on this background, Pengpu Town plays a leading role in party building, based on the town's conditions, is committed to optimizing services, making up for shortcomings, accelerating digital transformation, and making it more convenient and efficient for residents to go out to do things.
Focus on culture: in a quarter of an hour, from the city life into the art town
Pengpu Town takes six major theme areas such as nostalgic literary and art area, good neighborly friendship area, scholars humanistic area, innovation experience area, green sponge area, and future imagination area as the blueprint, vigorously promotes the construction of characteristic "two beauty" and creates a "charming town area". It is worth mentioning that in the process of urban renewal, the town pays attention to the exploration and inheritance of the cultural context, and artistically shows the characteristic highlights that can "stroll and read" and "have temperature" in terms of architectural image, neighborhood space, green lighting, road style, etc. For example, select city name roads and public leisure spaces with local characteristics, and create new cultural landmarks such as "Yangcheng Road" and "Jincheng Relics" around the cultural shopping streets with charm, so that the neighborhood can be read and strolled.
In recent years, Pengpu Town has carried out the construction of "beautiful homes", implemented projects such as repairing and replacing the façade of housing buildings, and improving the environmental landscape of the community, benefiting 22 after-sales housing communities, 9 peasant housing communities and 17 commercial housing communities. Among them, the "beautiful home" of Yonghe Second Village won the third prize of national planning and design; at the same time, the town carried out the construction of "beautiful neighborhood", implemented the road shop sign, shop façade, wall, building front area (steps), sporadic greening of the five major projects of street surface improvement and beautification, improved the overall spatial environment of the road, covering 24 existing municipal roads and 7 non-municipal roads (including back streets and alleys) in the town. Since the implementation of the "Beautiful Block" construction in Pengpu Town, the neighborhood environment has been continuously upgraded, and 35 streets with idyllic back streets and alleys, such as "Lane 615 of Hutai Branch Road" and "Yuncheng Road", a red brick road of light and shadow, have distinctive characteristics.
Relying on the existing community cultural activity centers in the jurisdiction, Pengpu Town integrates the resources of all parties in the jurisdiction, builds a three-level cultural service network of "1 center + 36 sites + 1 platform + 1 public number", and carries out a series of high-quality public welfare cultural activities for residents. According to statistics, Pengpu Town has held more than 250 public cultural and educational activities throughout the year, and the number of service trips has reached more than 500,000. In 2019, Pengpu Town, which has won the reputation of "the hometown of Chinese folk art" for five consecutive years with photography characteristics, held the first international photography art festival; relying on the "Peng LeYi Station" of its own public cultural distribution brand, the town opened a "lunch art class" for white-collar workers and a "colorful micro-classroom" for parents and children; at the same time, the town cooperated with the most beautiful bookstore in the region, "Zhong Shu Ge Da Rong Cheng Store", built a reading platform for the residents of the town, and carried out activities such as the most beautiful bookstore for overnight stays and the reading sharing meeting of famous books.
After several years of "two beauty" construction and cultural and environmental upgrading, Pengpu Town was named National Sanitary Town. Aunt Zhu, who lives in the Yongling community, has the habit of going out for a walk after dinner, she said: "At the beginning of the lights, the night in the town is very beautiful, and the old spirit of the neighborhood is beautiful." Residents have said that stepping out of their homes is like stepping into an art town, fully feeling the comfort of living.
Build a "closed loop" through the "meridian": a quarter of an hour, string together the town's convenient living circle
Pengpu Town's high-quality, all-round community public service space, party and mass service center (site), comprehensive service center for the elderly, "town station" and "town canteen" have long been integrated into the daily life of the people. As the largest street town in Jing'an District, Pengpu Town has a high degree of aging among the more than 110,000 people in the town's registered population, nearly 34,000 people over the age of 60, accounting for 30.9% of the town's total population.
In order to cope with the current aging of the population, in recent years, Pengpu Town has closely followed the needs of the elderly, actively promoted the brand construction of "elderly homes", formed a "pension advisory group", integrated various resources in the town into a platform, established a town integrating medical care, nursing and nursing, and created a resource alliance for the elderly - a "livable and safe care" model that combines "medicine, assistance and care" to serve the elderly. This model allows more than 34,000 elderly residents in the town to enjoy more convenient and effective services such as precision and refinement of "community care, respite foster care, rehabilitation and physiotherapy, life care, culture and entertainment", and can achieve "one-stop" pension at the doorstep. Many elderly residents of the community felt deeply and told reporters: "Not only is it convenient, the waiter's attitude is good, volunteers take the initiative to come to the door to care, but also provide us with help in daily life, and the pension in Pengpu Town is very safe and smooth." ”
The reporter learned that in the past, many elderly people's leisure and entertainment methods were often limited to square dancing and rubbing mahjong. How to let the elderly enjoy a higher quality, more cultured old age? Peng Puzhen also used some brains. From April to June this year, in just three months, Pengpu Town opened 288 smart phone training courses for the elderly over 60 years old, covering 36 residential areas in the jurisdiction, and each neighborhood committee has opened 8 sessions, with more than 5,500 participants. Within 3 months, the elderly not only greatly improved their skills in using smartphones, but also the family atmosphere became more harmonious. Many elderly people said that they would not use mobile phones before, not only was life inconvenient, but also prone to generation gaps with their children. Now go home and show the children the skills they learned in class, and the interaction with the children has increased, and a lot of parent-child communication has been added.
The government's decision-making initiative to take the initiative to move forward, the people will be closer to a happy life. In the face of the diversity of residents' demands, Pengpu Town actively responds to the concerns of the masses about the needs of convenient life. Since 2009, the Convenience Service Caravan into the Community project has been launched. Every month, the caravan conducts touring services in 36 residential areas of the town, including haircuts, shoe repairs, umbrella repairs, knife sharpening, free consultations by famous doctors, high-quality agricultural and sideline products and long-established national tide new products preferential exhibition and sales, and many other tangible services for the benefit of the people.
"I'm 75 years old, my legs and feet are not easy, it's not like young people will run to the barbershop, thanks to these volunteers, don't look at my old man, there is not much hair, but they cut it very carefully and carefully." Wang Laobo, a resident of the community, has personally experienced it and gave a thumbs up to the convenience service into the community activities.
In the past five years, Pengpu Town has provided more than 1.62 million times of life convenience services for residents in the town, including more than 172,000 times of medical assistant services (health lectures, blood pressure measurement, free clinics, etc.), and cleaning services (haircuts, More than 31,000 times of service; more than 1.279 million person-times of meal assistance services for elderly residents in the town, including more than 798,000 times of delivery of meals; more than 300 elderly volunteers were organized and mobilized, with an average of about 1,850 paired elderly people per year, achieving full coverage of paired care for the elderly over 80 years old in the town. At the doorstep of the home can enjoy umbrella repair, knife sharpening, haircut, free clinic and other convenient services, the elderly have also learned to use mobile phone taxis, registration and online shopping, residents go out to run errands, sports, leisure locations are within 15 minutes walking distance.
Source: Thoughtful Shanghai Author: Zheng Xiaoning