On June 17, the "2021 Douyin See Music Project" ushered in the "Super First IN Style" final ceremony. In the evening, Pan Yan, secretary general of the China Performance Industry Association, Na Ying, Xue Zhiqian, Li Yugang, AiFugeni, as well as Tang Hanxiao, Yu Jiayun, Zhao Zhitong, Liu Dazhuang, Dong Chiong and other participating musicians were invited to attend. Powerful singers and "new voice" musicians in the music world gathered to bring shocking music audio-visual enjoyment to the audience with wonderful stage performances.
This year, the "Douyin See Music Project" and JD.com 618 entered their fourth year. Since its launch on April 18, the popularity of the event has continued to rise, attracting more and more original musicians to participate, but also giving birth to a large number of familiar musical works. According to the official data of Douyin, in less than two months, the cumulative playback of the songs and videos of the 2021 Douyin Music Plan reached 118.6 billion, an increase of 97% over 2020, and the number of videos played in the 102 participating songs on the site exceeded 100 million. Among them, Tang Hanxiao's "Goodbye Boy" and Uncle Seven's "Half-Life Snow" and other works have stood out from many participating songs with excellent musical quality and super popularity, and have received widespread attention from users. At the same time, the enthusiasm of users to participate is also very high, in addition to voting for original musicians, they also actively use the participating songs to shoot and publish short videos. At the same time, the number of short music videos spontaneously created by users using entries has also exceeded 100 million, which has also helped more music works and musicians to quickly get out of the circle and gain more attention. As of the end, the "2021 Douyin See Music Plan" has been frequently listed on the hot search of major platforms for two months, and the number of plays of the topic of #Douyin seeing music in the single Douyin station has soared from 1.07 billion before the game to 11.89 billion, triggering extensive discussion among netizens.
Douyin musicians perform a variety of music stages, giving the audience a full screen of surprises
This year's "2021 Douyin See Music Project" excavated a group of high-quality musicians, covering a variety of music circles such as pop, national style, folk songs, electronic music, and hip hop. With the rich traffic resources of Douyin Music and the strong support of innovative promotion, more types of musicians have been able to enter the mainstream vision and become the focus of public attention. Among them, pop music representatives Tang Hanxiao, Yu Jiayun, Zhao Zhitong, V Zai and so on attended the closing ceremony. That night, Tang Hanxiao sang the big hit song "The Unknown Generation", which directly hit the audience's soul as soon as he opened his mouth, and the applause on the scene continued. At the same time, he also brought the audience a new song "Goodbye Boy", which was paid attention to and used by many users as soon as it was released on the Douyin platform, and once occupied the first place in the Douyin music soaring list.
"The Best for You" brought by Yu Jiayun, the seductive voice line with romantic lyrics, let the audience immerse themselves in the deep love and delicacy of "Yu-style love songs". Zhao Zhitong brought the audience a new song "Spring, Autumn, Winter and Summer" at the closing ceremony, with the girl's energetic singing voice and clean and pure appearance, so that the audience felt the sweet breath like first love. With the guitar cover "Love is a Word", the popular V boy also performed "Disappearing in the Sky" with deep feelings at the scene, which captured the love and praise of many audiences.
In addition to pop music singers, "2021 Douyin See Music Project" Guofeng Track musicians Qi Uncle and Zhang Xiaohan and folk track musician Liu Dazhuang also attended the closing ceremony of the evening. "And I shoot out like a dragon / Qiankun shakes / A scream breaks the sky ..." Uncle Seven sang the representative work "Treading Mountains and Rivers" again at the scene, with a unique voice and a melody full of pride, singing the heroic dream in the hearts of thousands of boys. Zhang Xiaohan, a national style musician, brought a new song "Entering the Battle" to the audience, and interpreted this slightly sad but magnificent song to the extreme with a sense of strength, and the atmosphere of the scene was continuously ignited. Folk song representative Liu Dazhuang sang the new song "Guitar First Love", the song is full of affection, the musician's guitar is compared to the first love, singing the post-95s attitude towards musical ideals, so that the audience present was moved.
The music masters sang with strength, and the stage performance ignited the atmosphere of the scene
In addition to the enthusiastic participation of Douyin musicians, the "2021 Douyin See Music Project" "Music Love Officers" Na Ying, Xue Zhiqian, Li Yugang, AiFugeni, as well as music celebrity Ma Siwei and Disturb the Orchestra also helped.
"Music Love Officer" Na Ying mentioned in the speech of "That Echo" on the spot that "with the progress of the times and the development of information technology, many musicians who once hid in the corner and their unseen works, with the help of short video traffic, have now found their own listeners, which is the best era." And Xue Zhiqian sang the classic work "Skyscraper" for everyone at the scene, the song revealed his understanding of growth and desire, and he used the original heart of music to soothe those who worked hard for their dreams.
Li Yugang, a young artist and leader of Chinese style music, performed a collaborative stage with Douyin musician Zhang Xiaohan, innovatively integrating "Chi Ling" and "Entering the Array", and the whole performance perfectly combined classic drama and dance, making Guofeng music more deeply rooted in the hearts of the people. Evgeni sang "Yellow Skin Flow", singing the inner stubbornness with the song, telling the healing of the heart by music, and the attitude of the lyrics resonated with the souls of many people.
Rapper Ma Siwei sang the classic song "Breaking Dawn" at the scene, "I will not go down / Knowing that there is a tiger in the mountain, I prefer to go to the tiger mountain / Let the storm come again and be ruthless..." The audience saw the "dark horse" youth who was unrepentant and moving in the direction of "victory" from his singing. Domestic dual lead singer indie rock band EXECE ME "Disturb the Orchestra" brought the masterpiece "Hard Way", and the highly infectious stage performance brought the audience both visual and auditory enjoyment.
With the visual promotion method of "music + short video", explore a new path for music to go out of the circle
On the closing night, Chen Keyu, Zhao Fangjing, An Zi and Jiu Mei and other previous Douyin musicians reunited on the stage of "Douyin See music plan", and together with li Xinrong and Dong Xiaoyi, musicians who participated again this year, sang classic songs for the audience again through the form of suite cooperation, triggering wave after wave of memory killing. They brought "Strange Words", "Mangsang", "You Laugh So Beautiful", "It's You 2.0" and "Cuckoo" respectively, which pushed the atmosphere of the scene to a climax.
The awards ceremony of the evening also attracted attention. Pan Yan, Secretary General of the Chinese Performing Arts Association, Zheng Kang, Head of Douyin Music, Na Ying, "Music Love Officer", Xue Zhiqian, Li Yugang, AiFugeni, Zhao Zhao, a famous gold medal music producer, and Deng Ke, a well-known music critic, were presented with honorary awards to the winning musicians of the "2021 Douyin See Music Project". Musician Yu Jun won the "2021 Douyin See Music Plan Most Heartfelt Original Music" award for his work "Lotus Moves Under the Fishing Boat", Panda Tang won the "2021 Douyin See Music Plan see beautiful musicians" award for his work "Dream as a Horse", Seven Uncles, Dong Xiaoxiao and Zhang Xiaohan harvested the "2021 Douyin See Music Plan Most Brilliant Musician" award, and Yu Jiayun, a top ten player, won the "2021 Douyin See music plan Beautiful Wild Music" award. In addition, Tang Hanxiao, as the annual champion of the "2021 Douyin See Music Project", his entry "Goodbye Boy" won the honor of "2021 Douyin Seeing Music Plan Annual Highlight Title Song", and the works of Li Xinrong, Uncle Qi, Liu Dazhuang, Ren Zimo, Zhao Zhitong and other nine top ten players won the honor of "2021 Douyin See music plan annual highlight music".
The closing ceremony also specially released the "love" album that coincided with the JD brand proposition. The album comes from the "2021 Douyin See Music Project" and Jingdong 618 specially opened the "Love" theme original music collection, hoping to better help original music and musicians, live up to every love.
The "Douyin See Music Project" has been successfully held for four sessions, and has continuously excavated and cultivated a variety of musicians including Wang Xinyu, Wu Jiayu, Ah Yu, Zhao Fangjing, Ren Ran, Liu Keyi, etc., and delivered many high-quality original music works to the market, including "You Laugh So Beautiful", "Love You Three Thousand Times", "Birds and Cicadas", "Idle Court", "Goodbye Boy" and other popular songs. The fourth "Douyin See Music Plan" not only upgraded the subdivision music track, covering a variety of music genres, helping to create a diversified music ecology, but also fully linked senior musicians, on-site traffic, red envelope incentives and other advantageous resources and innovative interactive gameplay by setting up an exclusive entrance to "see music" and "seeing music the most live" music live broadcast, so as to comprehensively help participating musicians break through the traffic dilemma and let more people see their musical talents.
In the future, the "Douyin See Music Plan" will continue to deepen the visual publicity and diversified interactive gameplay of "music + short video", and continue to open up traffic channels for high-quality music works, so that powerful musicians can be seen, so that niche music works have the opportunity to get wider attention, and also bring users a richer and more diversified music consumption experience.