Some time ago, Jay Chou was on a hot search - #Fear is engraved on Jay Chou's face.#
After clicking in is an adapted "Stop the War" video, the painting style is very nonsensical, a rural big brother wearing two glasses, standing in front of the eggplant seedlings in his yard, playing with children's toys, riding a child's rocking car, followed by the lip-sync, he completed the rice version of the MV of "Stop the War".
This video set off a strange adaptation frenzy on Douyin, and the exaggerated performance of the rural big brother was also shouted by netizens, constantly urging the big brother to kneel and beg for the "full version".
emmm...... Perhaps Zhou Dong never dreamed that one day his "Death of The Cessation of War" would re-become popular with a grounded sand sculpture video.
However, the popularity of this video is not an isolated case, in the past two years, with the rapid rise of short video platforms such as Douyin, many old songs have become popular again because of short videos.
Lin Junjie's "Drunken Chibi", released in 2008, re-ignited in 2018 with the wave of short videos 10 years later, in which the lyrics of "confirmed the eyes, I met the right person", from the vibrato fire to the well-known, became the top ten hot words of the year.
"Confirmed the look, I met the wrong person"
"Confirm the look, you can't move the person."
"Confirmed the look, is the person I want to catch."
After confirming the look, what kind of person you want, there is what kind of person.
The mix version of "Lost Love Doesn't Blame Her Front Alliance", which TikToker has not been chased by the toyota she drives over the sunset, and which of the most dangerous places TikToker has not accompanied her. The combination and arrangement of Grasshopper's "Lost Love Front Alliance" and Ma Siwei's "Don't Blame Her" has produced an unexpected brainwashing effect. A magical adaptation not only has the ability to "resurrect" an old song from 31 years ago, but also to quickly promote a song at a smaller cost.
The recent douyin hit "Long Time No See" is an excellent example of the new song dominating the screen.
"Danger, danger, danger!" Three dangerous beginnings, coupled with the introduction of explosive choruses, this song that is almost 100% consistent with the tone of the short video platform has indeed become a special BGM for handsome men and beautiful women. Just like the lyrics describe, it is full of dangerous atmosphere surrounded by high appearance.
Light creation is actually a simple way of creating that has become popular with short video platforms in recent years, and it presents things that we are familiar with in another form. Let the original orthodox or boring content attract the attention of the general public through a more interesting way of life.
This is an era of information explosion, and the information that everyone can receive efficiently is becoming more and more fragmented. The emergence of short video platforms such as Douyin not only meets the "fragmented" information browsing needs of surfers, but also greatly reduces the threshold of video creation. Convenient video editing tools - filters, clips, effects, subtitles, sound effects, BGM, users may only need to spend 5 minutes to cut out a creative video full of brain holes.
The famous artist Andy Warhol once said: "Tomorrow, everyone can be famous for 15 minutes." This sentence predicts our time in advance. Now, a person's time to become famous may not take 15 minutes, and a person's fame sometimes only takes a video, a song time.
Last night, the fourth TikTok saw the end of the music plan, and Tang Hanxiao won the original music championship with the original song "Goodbye Boy".
"Goodbye Boy" was officially released in May, and as soon as it was launched, it immediately became the main song of the graduation season of the popular Vibrato. Netizens use it as a BGM to record graduation and college entrance examination. "Goodbye, dreaming boy." The lyrics and flying melodies, accompanied by various campus videos of netizens, seem to be brought back to those youthful summers as soon as the song sounds.
Less than a month after the song was released, it was used more than 3 million times as a video BGM in Douyin, but this is not Tang Hanxiao's most out-of-the-loop work.
From "Let Me Stay with You" sung by Eason Chan to "Dear, Beloved" with "Current Boyfriend", the music producers behind it are all from Tang Hanxiao himself.
In 14 years, Tang Hanxiao's rich musical stories have been precipitated, and the champion of "My Type I Show" in 2008 made him shine on the stage for a while, and many well-known artists such as Wong Kar-wai, Eason Chan, Xue Zhiqian, Liu Yuning, Ouyang Nana and many other well-known artists, gold-medal composers and music producers, let him not be covered up behind the scenes.
After 14 years, after accumulating enough in the behind-the-scenes music, Tang Hanxiao finally chose to take that step and returned to the stage as a singer again. And vibrato has become the best cornerstone of this step.
The cover video on Douyin let everyone re-recognize Tang Hanxiao who blossomed from "Mud" many years later, because the cover song out of the circle was the first stop for Tang Hanxiao to enter the public eye as a singer again, and the follow-up "Goodbye Bar Boy" released by the music plan through Douyin became a "hit" of Douyin through the graduation season and the editing of three-year-old stickers.
Everyone slowly saw Tang Hanxiao, who was hidden behind the music and could write and sing.
In yesterday's Douyin saw the final live broadcast of the music plan, Na Ying, as a music love officer, released his new understanding of the contemporary music scene, and the perfect fusion of pop diva Na Ying and the girl group vocal Na Ying proved the importance of breakthrough and innovation in this era.
The "visualization" content of music dissemination carries out multi-dimensional fermentation of a song from multiple dimensions such as cover singing, editing, adaptation, interpretation, etc., and the aggregation of a large number of grounded user-generated content has become the "powerful ammunition" for the instantaneous explosion of music.
Creating "blockbuster" songs is not the goal of Douyin, but it has become the result of Douyin music, just like Tang Hanxiao and Zhao Zhitong, who made excellent original songs such as "Goodbye Boy" and "Spring, Autumn, Winter and Summer", Douyin created a "Sea of Stars" for these original musicians, so that every musician can find his own audience to "Love 105 Degrees of You".