As a consumer who buys a 100,000-level family car, Nissan's Xuanyi believes that it is a car that many people can't avoid, you may not think of what obvious product advantages it has when it comes to this car, but the balance of all aspects is The biggest advantage of Xuanyi at the same level, coupled with the stable and reliable power of this 1.6L+CVT and fuel-saving, so its cumulative sales have surpassed Langyi from 2020 and become the top seller in the field of compact cars. Just imagine, if a model from the same platform as Xuanyi, its back to Xuanyi such a model with a strong market reputation, its sales should not be too bad, but the truth is not so.
As we all know, Toyota, Volkswagen, Honda and other models in China have implemented a "two-car strategy", that is, Langyi-Bora, Corolla-Leiling, Lingpai-Xiangyu, and Nissan only has a joint venture car company in China, Dongfeng Nissan, which naturally cannot achieve the "dual-car strategy" like the above car companies, but in order to further expand the market, at the end of 2015, Dongfeng Nissan launched a new car based on the Xuanyi platform, and this car can be regarded as a model with a big head, it is a new bluebird! Why is the new BlueBird so promising? This brings us to the bluebird's past and present lives!
Bluebird in the Nissan family system is definitely a veteran model, the first generation of models came out in 1959, for Nissan to stand firm in the automobile market made a great contribution, and Bluebird is the first Dongfeng Nissan localization model, but the name at that time "Wind God Bluebird", which also for Nissan to open the domestic market made a contribution, so Dongfeng Nissan chose to name the new car as a new Bluebird can be regarded as a tribute to the classic, and the car also has a deep development background, which is more conducive to the promotion of the early stage of the new car listing. However, because it reflects the difference with Xuanyi's positioning, the Bluebird's positioning is a sports car. Unfortunately, the sales of the Blue Bird market, which uses Xuanyi's mantle, are not good.
According to the sales data of the association statistics, the sales of bluebirds in March this year were only 84 vehicles, even the cumulative sales of 1-3 months were only 1066 vehicles, and the sales volume in three months just exceeded 1,000, which was even less than xuanyi's single-day sales, from models under the same platform, but the market performance was very different, what was the reason for this? Many people blame the reason on the price, in fact, such a problem did exist in the early days of the Bluebird listing, but now the car has been readjusted at a price, and there is a 25,000 discount at the terminal, so the top price of the current Bluebird has fallen to 108,900, which is much cheaper than the fourteenth generation of Xuanyi, so the reason why this car cannot be sold is not too expensive, in fact, the fundamental reason is that the product positioning is a problem.
In fact, when it comes to Nissan, most people will first think of a word, that is, "big sofa". So Nissan car has long been in the domestic consumer mind of the brand image is large space and comfortable, and the positioning of the blue bird is a sports car, obviously contrary to the consumer's view of the Nissan car, and although the blue bird positioning sports, but in fact, in addition to the sharp shape, it does not have any real sports characteristics, the most obvious is the power combination of 1.6L + CVT, zero hundred acceleration 12S outside, although the sport is not necessarily how strong the performance, but at least the acceleration ability to say, Obviously, the acceleration performance outside the 12S is really completely out of line with sports.
After saying the positioning and then taking a look at its exaggerated design, I have to admit that the new blue bird does give people a feeling of eye-catching at first glance, but this car can not be tasted, because you will find that the more you look at it, the more ugly it is. The front face adopts the design concept of Nissan's first-generation V-motion, and the V-shaped grid + wide chrome plating is very narrow, which makes the front of the car not flat enough, and the sense of sport is even less than that of the fourteenth generation Xuanyi. And the body side uses a rare flat-top slip back design, there is a slip effect but more like a crossover, in short, such a design will highlight the entire body posture is very tall, visually indeed very sharp, but the sense of sport is general, so the appearance of the blue bird design is actually not successful, in fact, it is a smaller version of The Sima, but because the body is narrower than the Sema, so the overall proportion is somewhat out of balance, it looks strange.
As a model from the same platform as Xuanyi, the monthly sales are only 84 vehicles, to be honest, its production line is not as good as giving it to Xuanyi, but this is the product of Dongfeng Nissan's "two-car strategy", suspension means that the previous achievements are abandoned, but continue to produce and no sales, the dilemma of Bluebird can be described as more uncomfortable than suspension. However, such a situation is expected to improve after the advent of Nissan's new 1.5T power, if you can install this new set of power on the Blue Bird, to solve the problem of not moving enough, its market sales may improve, of course, as for whether consumers can accept the "three-cylinder machine", it depends on Nissan's brand appeal! What do you think of the new Bluebird? Welcome to leave a message in the comment area to discuss!