Bluebird this car, at the time of launch was Nissan high hopes, whether it is a novel design or the name of Bluebird itself, but the new Bluebird launched in 2016 has completely distorted the way, dismal sales are less than a fraction of Xuanyi, november even only 181 units of data, said that it is Nissan's most failed model is not exaggerated at all, although Nissan still updates the Bluebird with an annual frequency, reluctant to stop production.
In fact, Bluebird was produced in China in the early 21st century and has also achieved good sales, and the models that were originally targeted were mid-level cars such as Accord and Jiamei. However, the name Xuanyi was changed in 2006, so today's Xuanyi is actually the original Bluebird branch, and the new Bluebird launched in 2016 is a new product launched by Nissan in order to innovate and broaden its product line, and it also wants to use a wave of feelings to create another best-selling model.
In fact, the new BlueBird did not consider the original moderate atmosphere design, but chose to develop with sports and fashion as the core young people as the main body, because most consumers in the market always stayed in the pre-2006 model, so the new model's alternative shape and not enough grounded concept was quickly rejected by the market.
Let's not mention the controversial factor of appearance, the size has not formed the same level of advantages, the length and width and height of 4683mm, 1780mm, 1465mm, wheelbase is 2700mm, and Xuanyi is not much worse, but too alternative tail design makes the rear seat ride comfort greatly reduced, not only the head space is limited, the area of the reduced window will also make people feel depressed, for the family completely behind xuanyi's product strength. In addition, the problem of reduced allocation is also a bit excessive on the new Blue Bird, the entry-level model and the mid-model airbags are few, even if there are fewer ESP, front and rear parking radar, reversing images, central control screens, automatic air conditioning and other configurations, which are also lagging behind Xuanyi in all directions.
Secondly, there is a radical skin in the air, the core is always a weak chicken HR16, adding a turbine is a very difficult thing for Nissan? Both to focus on sports, but not to give a running power, placed in the market is doomed to be an embarrassing existence, look at how Honda next door to do, Ling Pai main home Civic main sports, in the distinction between power configuration and consumer groups at the same time there are superb knife methods to price, in this contrast competition, bluebird can not sell is a reasonable thing.
Finally, Nissan Bluebird updated 21 models in September, 5 years down has not been for the current dismal sales of any optimization, engine parameters compared to the old model has declined, the maximum power from the original 93KW to 90KW, peak torque from 168 Nm to 155 Nm, the guide price also rose a wave, perhaps bluebird's current mission is to set off how successful Xuanyi is.